{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"a-online-software-ag-apresenta-na-euroshop-2026-uma-abordagem-multimedia-ao-cliente-e-a-automatizacao-dos-meios-de-retalho","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"A Online Software AG apresenta a abordagem multim\u00e9dia ao cliente e a automatiza\u00e7\u00e3o dos meios de retalho na EuroShop 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> A +++ Online Software AG, l\u00edder de mercado de software de comunica\u00e7\u00e3o POS cross-media, participar\u00e1 novamente na EuroShop - a maior e mais importante feira mundial do sector retalhista - em D\u00fcsseldorf, em 2026. Os visitantes encontrar\u00e3o a empresa em <strong>Pavilh\u00e3o 6, Stand A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 dada especial aten\u00e7\u00e3o ao tema dos meios de retalho no POS: na EuroShop, a Online Software apresentar\u00e1 a PRESTIGEenterprise, uma solu\u00e7\u00e3o de marketing que transforma, pela primeira vez, as campanhas program\u00e1ticas de meios de retalho no POS num modelo de receitas fi\u00e1vel para o retalho fixo. A inovadora capacidade multi-SSP permite a liga\u00e7\u00e3o paralela de suportes digitais de POS a v\u00e1rias plataformas de reserva e, assim, um marketing significativamente mais alargado do invent\u00e1rio de publicidade. Os retalhistas mant\u00eam o controlo total sobre o conte\u00fado e os or\u00e7amentos, enquanto as marcas beneficiam de processos de reserva simples e de uma segmenta\u00e7\u00e3o precisa diretamente no ponto de contacto. Um dos utilizadores bem sucedidos da interface SSP para campanhas de meios de comunica\u00e7\u00e3o de retalho \u00e9 um retalhista alimentar com mais de 7.000 ecr\u00e3s em mais de 4.000 lojas, o que o torna uma das maiores redes de meios de comunica\u00e7\u00e3o de retalho na Alemanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o foco estar\u00e1 tamb\u00e9m nas numerosas fun\u00e7\u00f5es da bem sucedida plataforma PRESTIGEenterprise - software que permite aos retalhistas gerir eficazmente a sua abordagem ao cliente em todos os meios relevantes do retalho fixo: ecr\u00e3s digitais e canais de media de retalho, aplica\u00e7\u00f5es m\u00f3veis, ESL, bem como material publicit\u00e1rio impresso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o PRESTIGEenterprise, os retalhistas concentram-se na automatiza\u00e7\u00e3o e na escalabilidade: uma vez configurada, a plataforma de software gere e controla as campanhas, os conte\u00fados publicit\u00e1rios e os suportes de sa\u00edda de forma centralizada. Os processos que costumavam exigir muito tempo e interven\u00e7\u00e3o manual s\u00e3o agora executados automaticamente e em todos os suportes. Atrav\u00e9s da liga\u00e7\u00e3o aos dados do POS, o desempenho pode ser medido em tempo real - para melhores decis\u00f5es e um aumento mensur\u00e1vel das vendas no local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os visitantes da EuroShop 2026 poder\u00e3o ver ao vivo como o PRESTIGEenterprise automatiza processos e explora o potencial dos media de retalho. A Online Software AG estar\u00e1 dispon\u00edvel durante a feira para demonstra\u00e7\u00f5es ao vivo, discuss\u00f5es t\u00e9cnicas e exemplos pr\u00e1ticos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/pt\/euroshop-2026\/\">Mais informa\u00e7\u00f5es sobre a EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o sediada em Heidelberg apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas, com mais de 65 000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software <strong>PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Mais informa\u00e7\u00f5es:<\/strong><br>Software AG online<br>Galileistrasse 1<br>69115 Heidelberg, Alemanha<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Diretor de Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Stand da Online Software AG na Euroshop 2026\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/a-online-software-ag-apresenta-na-euroshop-2026-uma-abordagem-multimedia-ao-cliente-e-a-automatizacao-dos-meios-de-retalho\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T10:26:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T13:14:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286821161.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026\",\"datePublished\":\"2026-02-05T10:26:04+00:00\",\"dateModified\":\"2026-02-05T13:14:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Bild-1-e1770286821161.png\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/\",\"name\":\"Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Bild-1-e1770286821161.png\",\"datePublished\":\"2026-02-05T10:26:04+00:00\",\"dateModified\":\"2026-02-05T13:14:39+00:00\",\"description\":\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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