{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"com-o-prestigeenterprise-mais-de-7-000-monitores-pos-da-netto-sao-programados","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Com o PRESTIGEenterprise, mais de 7.000 monitores POS da Netto Marken-Discount s\u00e3o programados"},"content":{"rendered":"

A interface ADXM permite a publicidade program\u00e1tica na loja em toda a rede Netto<\/em><\/em><\/p>\n\n\n\n


Heidelberg, 12 de fevereiro de 2026 +++<\/strong> A Netto Marken-Discount estabeleceu um marco na comunica\u00e7\u00e3o digital de retalho em 2025 ao ligar mais de 4.000 lojas Netto \u00e0 interface de meios de retalho PRESTIGEenterprise. A marca de descontos utilizou a interface AdxM fornecida pela BrandLogistics.NET, que permite a liga\u00e7\u00e3o ao SSP1 do One Tech Group, entre outras coisas. A rede tem sido continuamente expandida e mais de 7.000 ecr\u00e3s podem agora ser reservados por parceiros de marca para campanhas program\u00e1ticas de retail media.<\/p>\n\n\n\n

A Netto disponibiliza os seus espa\u00e7os digitais de loja para as campanhas de retail media - ecr\u00e3s nas zonas de caixa e estelas na zona de entrada - e mant\u00e9m a responsabilidade pelo conte\u00fado. As ofertas pr\u00f3prias e as informa\u00e7\u00f5es gerais da empresa s\u00e3o complementadas por campanhas de parceiros do sector. O especialista em com\u00e9rcio e media de retalho, Marketing of Moments GmbH, \u00e9 respons\u00e1vel pela comercializa\u00e7\u00e3o e operacionaliza\u00e7\u00e3o de campanhas program\u00e1ticas nos invent\u00e1rios da Netto Marken-Discount, em coopera\u00e7\u00e3o com a Netto Marken-Discount e a sede da EDEKA.<\/p>\n\n\n\n

Com o PRESTIGEenterprise, a Online Software AG oferece a plataforma padr\u00e3o para a comunica\u00e7\u00e3o digital na loja - desde ecr\u00e3s e etiquetas electr\u00f3nicas de prateleiras at\u00e9 sistemas de quiosques interactivos. A intera\u00e7\u00e3o entre PRESTIGEenterprise e AdxM permite processos padronizados, playout orientado por dados e relat\u00f3rios transparentes.<\/p>\n\n\n\n

Todas as semanas, 21,5 milh\u00f5es de pessoas fazem compras nas mais de 4.000 lojas em toda a Alemanha. Ao abrir o espa\u00e7o publicit\u00e1rio digital a novos sectores, a Netto oferece oportunidades atractivas para as marcas estarem presentes diretamente no ambiente de compras com um amplo alcance e um elevado n\u00edvel de aten\u00e7\u00e3o.<\/p>\n\n\n\n

Sobre a Netto Marken-Discount<\/strong>
Com cerca de 4.400 lojas, mais de 88.500 empregados, 21,5 milh\u00f5es de clientes por semana e um volume de neg\u00f3cios de 17,6 mil milh\u00f5es de euros, a Netto Marken-Discount \u00e9 uma das empresas l\u00edderes no sector do retalho alimentar na Alemanha. Com cerca de 5.000 artigos e uma \u00eanfase em produtos frescos, a Netto tem a maior sele\u00e7\u00e3o de alimentos no sector dos descontos. Netto \u00e9 um parceiro PAYBACK: Os pontos podem ser acumulados em todas as lojas Netto, na loja online Netto e em netto-reisen.de. Assumir a responsabilidade faz parte da cultura empresarial da Netto - a empresa retalhista centra-se em quatro \u00e1reas principais: compromisso social, coopera\u00e7\u00e3o justa, utiliza\u00e7\u00e3o cuidadosa dos recursos e alinhamento da estrat\u00e9gia de compras com aspectos de sustentabilidade. A Netto \u00e9 um parceiro da WWF Alemanha.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Sobre a Online Software AG<\/strong> <\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o sediada em Heidelberg apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas, com mais de 65 000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais. <\/p>\n\n\n\n

\n

Mais informa\u00e7\u00f5es:<\/strong>
Software AG online
Galileistrasse 1
69115 Heidelberg, Alemanha
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Diretor de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
\n
\"Netto<\/a><\/figure>\n\n\n\n
\"L\u00edquido\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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