{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"custos-reduzidos-impacto-aumenta-software-em-linha-obtem-pontuacoes-na-euroshop-2026-com-comunicacao-estruturada-de-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"Custos reduzidos, impacto aumentado - o software em linha ganha pontos na EuroShop 2026 com a comunica\u00e7\u00e3o estruturada dos POS"},"content":{"rendered":"

Conclus\u00e3o: Uma comunica\u00e7\u00e3o eficaz no ponto de venda determina as vendas, mas os or\u00e7amentos est\u00e3o a ficar mais apertados, as margens mais reduzidas e as decis\u00f5es mais dif\u00edceis. O que conta agora \u00e9 a otimiza\u00e7\u00e3o consistente dos processos - combinada com tecnologia inteligente.<\/em><\/p>\n\n\n\n


Heidelberg, 27 de fevereiro de 2026 +++<\/strong> A Online Software faz um balan\u00e7o positivo da sua participa\u00e7\u00e3o na EuroShop 2026. Para a empresa de software ativa a n\u00edvel internacional, a feira l\u00edder mundial foi, mais uma vez, muito mais do que uma simples plataforma de apresenta\u00e7\u00e3o: serviu como sism\u00f3grafo tecnol\u00f3gico para o com\u00e9rcio internacional - e como um teste de realidade para novas ideias.<\/p>\n\n\n\n

\u201ePara n\u00f3s, a EuroShop \u00e9 sempre um local para determinar a nossa posi\u00e7\u00e3o. Aqui podemos ver muito claramente para onde o retalho se dirige tecnologicamente - e utilizamos a feira especificamente para testar novas abordagens para aceita\u00e7\u00e3o direta no mercado\u201c, explica J\u00fcrgen Berens von Rautenfeld, CEO da Online Software.<\/p>\n\n\n\n

Uma das principais conclus\u00f5es da feira deste ano: A otimiza\u00e7\u00e3o dos processos est\u00e1 no topo da agenda das empresas retalhistas. No contexto da tensa situa\u00e7\u00e3o econ\u00f3mica global, os retalhistas procuram cada vez mais solu\u00e7\u00f5es para aumentar a efici\u00eancia e reduzir os custos de forma sustent\u00e1vel. \u00c9 precisamente neste ponto que as solu\u00e7\u00f5es de software da Online Software s\u00e3o mais importantes - especialmente para as empresas retalhistas estrangeiras, que estiveram fortemente representadas na EuroShop e mostraram grande interesse.<\/p>\n\n\n\n

Tamb\u00e9m ficou claro que a mudan\u00e7a para etiquetas electr\u00f3nicas de prateleira (ESL) est\u00e1 a ganhar for\u00e7a. A capacidade de operar ESLs de diferentes fabricantes com uma solu\u00e7\u00e3o de software centralizada est\u00e1 a tornar-se cada vez mais relevante. Um tema que teve grande relev\u00e2ncia pr\u00e1tica em muitos debates.<\/p>\n\n\n\n

Ao mesmo tempo, os meios de comunica\u00e7\u00e3o de retalho diretamente no ponto de venda est\u00e3o a ganhar uma import\u00e2ncia enorme. Muitos visitantes perguntaram especificamente sobre as possibilidades de apresentar publicidade onde as decis\u00f5es de compra s\u00e3o efetivamente tomadas: Na loja. Por \u00faltimo, mas n\u00e3o menos importante, a entrada do cliente PRESTIGEenterprise Netto Marken-Discount no sector dos meios de comunica\u00e7\u00e3o de retalho foi um motivo concreto para que muitos retalhistas olhassem mais de perto para as solu\u00e7\u00f5es de software online.<\/p>\n\n\n\n

O FastLaner da Wanzl chamou a aten\u00e7\u00e3o no stand da feira. A plataforma de software PRESTIGEenterprises exibiu com sucesso a publicidade no ponto de venda e as campanhas de m\u00eddia de retalho no ecr\u00e3 instalado diretamente na pega do carrinho de compras. A solu\u00e7\u00e3o tornou-se rapidamente um verdadeiro \u00edman para os visitantes.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, CEO da Online Software, sublinha a import\u00e2ncia estrat\u00e9gica das observa\u00e7\u00f5es da feira comercial: \u201eO sentimento dos retalhistas captado na EuroShop \u00e9 extremamente valioso para n\u00f3s. Influencia diretamente as nossas decis\u00f5es sobre produtos e desenvolvimento futuro. S\u00f3 se compreendermos as verdadeiras prioridades dos retalhistas \u00e9 que podemos desenvolver software que se mantenha relevante a longo prazo.\u201c<\/p>\n\n\n\n

A EuroShop 2026 confirma mais uma vez para a Online Software que a orienta\u00e7\u00e3o tecnol\u00f3gica, o feedback honesto do mercado e o di\u00e1logo estreito com os retalhistas s\u00e3o cruciais para o desenvolvimento de solu\u00e7\u00f5es pr\u00e1ticas e orientadas para o futuro.<\/p>\n\n\n\n\n\n

Sobre a Online Software AG<\/strong> <\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o sediada em Heidelberg apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas, com mais de 65 000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais. <\/p>\n\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong>
Software AG online
Galileistrasse 1
69115 Heidelberg, Alemanha
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n


Sandy Heinzmann
Diretor de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n

\"\"<\/figure>
\n

Lorem ipsum <\/p>\n<\/div><\/div>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

 <\/p>\n\n\n

\"\"
\"\"
\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die […]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nKosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/custos-reduzidos-impacto-aumenta-software-em-linha-obtem-pontuacoes-na-euroshop-2026-com-comunicacao-estruturada-de-pos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/custos-reduzidos-impacto-aumenta-software-em-linha-obtem-pontuacoes-na-euroshop-2026-com-comunicacao-estruturada-de-pos\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T10:31:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T07:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"906\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heinzmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heinzmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\"},\"author\":{\"name\":\"Heinzmann\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/1aaf7d9abbfdf176cbe2bf7f1006c0c0\"},\"headline\":\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation\",\"datePublished\":\"2026-02-24T10:31:45+00:00\",\"dateModified\":\"2026-06-16T07:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\",\"name\":\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"datePublished\":\"2026-02-24T10:31:45+00:00\",\"dateModified\":\"2026-06-16T07:21:31+00:00\",\"description\":\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"width\":906,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/1aaf7d9abbfdf176cbe2bf7f1006c0c0\",\"name\":\"Heinzmann\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Custos reduzidos, impacto aumentado - a Online Software marca pontos na EuroShop 2026 com a comunica\u00e7\u00e3o estruturada de POS - Online Software AG","description":"A Online Software AG mudou-se para a sua nova sede no bairro de Bahnstadt, em Heidelberg. Com a mudan\u00e7a para o Kopernikusquartier, um complexo de escrit\u00f3rios ultra-moderno, a empresa est\u00e1 a enviar um sinal claro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/pt\/custos-reduzidos-impacto-aumenta-software-em-linha-obtem-pontuacoes-na-euroshop-2026-com-comunicacao-estruturada-de-pos\/","og_locale":"pt_PT","og_type":"article","og_title":"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG","og_description":"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.","og_url":"https:\/\/online-software-ag.com\/pt\/custos-reduzidos-impacto-aumenta-software-em-linha-obtem-pontuacoes-na-euroshop-2026-com-comunicacao-estruturada-de-pos\/","og_site_name":"Online Software AG","article_published_time":"2026-02-24T10:31:45+00:00","article_modified_time":"2026-06-16T07:21:31+00:00","og_image":[{"width":906,"height":1024,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","type":"image\/jpeg"}],"author":"Heinzmann","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Heinzmann","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/"},"author":{"name":"Heinzmann","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/1aaf7d9abbfdf176cbe2bf7f1006c0c0"},"headline":"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation","datePublished":"2026-02-24T10:31:45+00:00","dateModified":"2026-06-16T07:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/"},"wordCount":554,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","articleSection":["Pressemeldungen"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","url":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","name":"Custos reduzidos, impacto aumentado - a Online Software marca pontos na EuroShop 2026 com a comunica\u00e7\u00e3o estruturada de POS - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","datePublished":"2026-02-24T10:31:45+00:00","dateModified":"2026-06-16T07:21:31+00:00","description":"A Online Software AG mudou-se para a sua nova sede no bairro de Bahnstadt, em Heidelberg. Com a mudan\u00e7a para o Kopernikusquartier, um complexo de escrit\u00f3rios ultra-moderno, a empresa est\u00e1 a enviar um sinal claro.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","width":906,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG online","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG online","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/1aaf7d9abbfdf176cbe2bf7f1006c0c0","name":"Heinzmann"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/posts\/77777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/comments?post=77777"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/posts\/77777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/media\/77782"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/media?parent=77777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/categories?post=77777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/tags?post=77777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}