{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"mais-do-que-uma-caixa-automatica-abordagem-digital-do-cliente-no-carrinho-de-compras","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Mais do que uma simples caixa de pagamento autom\u00e1tica: abordagem digital ao cliente no carrinho de compras"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Desde um \u201ecaloroso bem-vindo\u201c at\u00e9 uma campanha profissional de retail media \u2013 estas s\u00e3o as possibilidades que a FastLaner &amp; Co. oferece.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 anos que se trabalha no Scan &amp; Go. Entretanto, muitas abordagens foram testadas e voltaram a desaparecer do mercado. Foram muitos os problemas iniciais que impediram a concretiza\u00e7\u00e3o da ideia. A EDEKA testou o Easy-Shopper ou \u201eWhiz Cart\u201c, a REWE o \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">L\u00edquido<\/a> testaram carrinhos de compras inteligentes com uma aplica\u00e7\u00e3o. Mais recentemente, no in\u00edcio de 2026, foi instalado um sistema inteligente de auto-pagamento no carrinho de compras de uma <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market em Munique<\/a> testado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas solu\u00e7\u00f5es para o FastLaner da Wanzl - uma unidade de pega com um ecr\u00e3 de 10\u201c e um scanner manual - tamb\u00e9m estiveram em exposi\u00e7\u00e3o em v\u00e1rios stands da EuroShop 2026. Por \u00faltimo, mas n\u00e3o menos importante, a pr\u00f3pria Wanzl tinha dado ao seu carrinho de compras uma grande \u00e1rea de apresenta\u00e7\u00e3o no seu pr\u00f3prio stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Porque \u00e9 que o tema \u00e9 t\u00e3o interessante<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Compra r\u00e1pida sem atrasos<\/strong>&nbsp;com self-checkout<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">com redu\u00e7\u00e3o da afeta\u00e7\u00e3o de pessoal<\/strong> Particularmente interessante nas horas de menor movimento<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Recolher dados f\u00e1ceis do comprador<\/strong> e saber mais sobre o cliente<\/li>\n\n\n\n<li>e agora novo: <strong style=\"color: inherit;\">Promo\u00e7\u00e3o <\/strong>onde \u00e9 tomada a decis\u00e3o de compra<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Porque \u00e9 que os carrinhos de compras com um expositor s\u00e3o relevantes neste momento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O retalho tradicional est\u00e1 sob press\u00e3o: expectativas crescentes, aten\u00e7\u00e3o em decl\u00ednio, concorr\u00eancia crescente do com\u00e9rcio eletr\u00f3nico. O carrinho de compras com ecr\u00e3 oferece uma nova oportunidade porque chega aos clientes exatamente onde as decis\u00f5es s\u00e3o tomadas - no momento da compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na EuroShop, utiliz\u00e1mos o Wanzl FastLaner como exemplo para demonstrar as possibilidades de abordar os clientes com publicidade no ecr\u00e3 e a moderna tecnologia de retalho que pode ser utilizada com bons resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As aplica\u00e7\u00f5es poss\u00edveis v\u00e3o muito para al\u00e9m da publicidade tradicional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Campanhas que chamam a aten\u00e7\u00e3o<\/strong> diretamente no in\u00edcio da compra<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Reprodu\u00e7\u00e3o din\u00e2mica de publicidade<\/strong> (program\u00e1tico e direcionado)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integra\u00e7\u00e3o de aplica\u00e7\u00f5es de compras<\/strong> no ecr\u00e3<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Digitaliza\u00e7\u00e3o de produtos com valor acrescentado<\/strong> (Informa\u00e7\u00f5es, alerg\u00e9nios, receitas)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Cross-selling e upselling<\/strong> no momento certo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O fator decisivo: A comunica\u00e7\u00e3o acontece <strong>relacionados com o contexto e em tempo real.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vantagem competitiva atrav\u00e9s de um posicionamento precoce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por que \u00e9 que vale a pena para os comerciantes come\u00e7arem os testes o mais cedo poss\u00edvel? Quem expande a sua atividade cedo cria novas fontes de receita. Quem testa cedo ganha experi\u00eancia. Quem integra cedo garante espa\u00e7os publicit\u00e1rios<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 ideias para promo\u00e7\u00f5es no carrinho de compras<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Com as solu\u00e7\u00f5es da PRESTIGEenterprise, a Wanzl torna-se a Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>para espa\u00e7os medi\u00e1ticos de retalho control\u00e1veis atrav\u00e9s de programa\u00e7\u00e3o<\/li>\n\n\n\n<li>para um apoio proactivo \u00e0s vendas<\/li>\n\n\n\n<li>o assistente digital para o cliente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o da comunica\u00e7\u00e3o de pre\u00e7os e publicit\u00e1ria no carrinho de compras pode ser assim t\u00e3o inteligente!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. in\u00edcio forte: ideias de compras ao desbloquear<\/strong><br>Quando o autom\u00f3vel \u00e9 destrancado, \u00e9 iniciada automaticamente uma campanha apelativa em ecr\u00e3 total. Perfeita para uma visibilidade m\u00e1xima - quer como mensagem do concession\u00e1rio, quer como publicidade reservada da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. ecr\u00e3 dividido: utilizar para aplica\u00e7\u00f5es e publicidade<\/strong><\/strong><br>As listas de reprodu\u00e7\u00e3o promocionais, por um lado, e as aplica\u00e7\u00f5es de compras, por outro, criam benef\u00edcios e monetiza\u00e7\u00e3o ao mesmo tempo. Enquanto as listas de compras e as campanhas de descontos criam benef\u00edcios para os clientes, as mensagens publicit\u00e1rias s\u00e3o simultaneamente transmitidas no ecr\u00e3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. meios de comunica\u00e7\u00e3o a retalho: Gest\u00e3o din\u00e2mica de campanhas<\/strong><\/strong><\/strong><br>Os suportes de retalho s\u00e3o integrados de forma program\u00e1tica e continuamente actualizados. As campanhas reservadas pela ind\u00fastria da marca s\u00e3o apresentadas exatamente ao cliente - em tempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. digitaliza\u00e7\u00e3o do produto: Informa\u00e7\u00f5es adicionais com valor acrescentado<\/strong><\/strong><\/strong><\/strong><br>Se o cliente digitalizar um produto, aparecem imediatamente informa\u00e7\u00f5es relevantes, como ingredientes, alerg\u00e9nios ou ideias para receitas. O contexto bate a publicidade tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5\u00ba scan de produtos: Campanhas com o m\u00e1ximo impulso de vendas<\/strong><\/strong><\/strong><\/strong><\/strong><br>Com a an\u00e1lise do produto, o cliente desencadeia campanhas de vendas cruzadas direcionadas - recomenda\u00e7\u00f5es de produtos e mensagens da marca que desencadeiam compras adicionais e por impulso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tr\u00eas exemplos de aplica\u00e7\u00f5es espec\u00edficas para o ecr\u00e3 Wanzl FastLaner<\/strong><\/h2>\n\n\n<p>Com as solu\u00e7\u00f5es da PRESTIGEenterprise, o carrinho de compras transforma-se num espa\u00e7o de retail media control\u00e1vel programaticamente, num apoio ativo \u00e0s vendas no ponto de venda e num assistente de compras digital para os clientes. A comunica\u00e7\u00e3o de pre\u00e7os e a comunica\u00e7\u00e3o publicit\u00e1ria interligam-se diretamente \u2013 sem interrup\u00e7\u00e3o de m\u00eddia<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Software AG FastLaner LEH online\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Software AG FastLaner DIY online\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Software AG FastLaner FURNITURE online\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o: Carrinho inteligente - O ponto de contacto subestimado na loja<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O carrinho de compras \u00e9 um dos \u00faltimos canais de comunica\u00e7\u00e3o n\u00e3o utilizados no retalho fixo - com 100 % de alcance por visita. Os meios de comunica\u00e7\u00e3o retalhistas no carrinho de compras ligam <strong style=\"color: inherit;\">Rentabiliza\u00e7\u00e3o atrav\u00e9s de receitas de publicidade<\/strong>, <strong style=\"color: inherit;\">Melhor orienta\u00e7\u00e3o para o cliente<\/strong> e <strong style=\"color: inherit;\">Cestos de compras mais altos<\/strong>. Em suma: <strong>Mais vendas por cliente - sem espa\u00e7o de venda adicional.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann tem apoiado o desenvolvimento digital do com\u00e9rcio retalhista tradicional h\u00e1 mais de 15 anos. O seu foco \u00e9 a quest\u00e3o de como a tecnologia, a comunica\u00e7\u00e3o e a experi\u00eancia do cliente interagem com sucesso no ponto de venda. Na Online Software AG, trata de temas como os meios de comunica\u00e7\u00e3o de retalho, a sinaliza\u00e7\u00e3o digital, as etiquetas de pre\u00e7o electr\u00f3nicas, a automatiza\u00e7\u00e3o e a intelig\u00eancia artificial. Nos seus artigos especializados, combina a experi\u00eancia de projectos de retalho com as tend\u00eancias actuais do mercado e da tecnologia. O seu objetivo \u00e9 explicar desenvolvimentos complexos de uma forma compreens\u00edvel e fornecer impulsos pr\u00e1ticos para retalhistas e organiza\u00e7\u00f5es de retalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Liga\u00e7\u00e3o com Sandy Heinzmann no LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/blogue\/mais-do-que-uma-caixa-automatica-abordagem-digital-do-cliente-no-carrinho-de-compras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. 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