{"id":78156,"date":"2026-04-14T13:30:18","date_gmt":"2026-04-14T11:30:18","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78156"},"modified":"2026-05-26T17:50:04","modified_gmt":"2026-05-26T15:50:04","slug":"30-dias-melhor-preco-preco-de-retalho-rotulagem","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/30-tage-bestpreis-preisauszeichnung-einzelhandel\/","title":{"rendered":"Rotulagem de pre\u00e7os no com\u00e9rcio retalhista: aplicar corretamente o melhor pre\u00e7o a 30 dias (PAngV 2025)"},"content":{"rendered":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Como os retalhistas podem evitar erros dispendiosos na etiquetagem dos pre\u00e7os de retalho<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As promo\u00e7\u00f5es de desconto est\u00e3o no cerne do com\u00e9rcio retalhista, mas desde 2025, a escorregadela legal \u00e9 mais fina do que nunca. Quem comete um deslize com a etiquetagem de pre\u00e7os arrisca-se n\u00e3o s\u00f3 a ser avisado, mas tamb\u00e9m a perder a confian\u00e7a dos seus clientes. Este artigo explica como os retalhistas podem implementar os \u00faltimos ac\u00f3rd\u00e3os do TJCE e do BGH e porque \u00e9 que as solu\u00e7\u00f5es digitais como o ESL em combina\u00e7\u00e3o com o PRESTIGEenterprise s\u00e3o agora indispens\u00e1veis.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde a reforma do <strong>Portaria de indica\u00e7\u00e3o de pre\u00e7os (PAngV)<\/strong> Em maio de 2022, os retalhistas devem indicar o pre\u00e7o mais baixo dos \u00faltimos 30 dias quando prop\u00f5em redu\u00e7\u00f5es de pre\u00e7os. Novos ac\u00f3rd\u00e3os do TJCE (2024) e do BGH (2025) tornaram os requisitos significativamente mais rigorosos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isto significa para o com\u00e9rcio retalhista fixo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os descontos devem ser aplicados diretamente ao <strong>Melhor pre\u00e7o em 30 dias <\/strong>remeter (TJCE 2024).<\/li>\n\n\n\n<li>O pre\u00e7o de refer\u00eancia <strong>devem ser claramente vis\u00edveis e compreens\u00edveis <\/strong>- n\u00e3o nas letras pequenas (BGH 2025).<\/li>\n\n\n\n<li>Os pre\u00e7os devem <strong>claramente leg\u00edvel, claramente atribu\u00eddo e completo<\/strong> incluindo IVA e pre\u00e7o de base.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aqueles que implementam corretamente a rotulagem de pre\u00e7os ganham confian\u00e7a, efici\u00eancia e seguran\u00e7a jur\u00eddica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot-1024x683.png\" alt=\"\" class=\"wp-image-78161\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot-1024x683.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot-300x200.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot-768x512.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot-18x12.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/04\/Preisschild-im-Detail-mit-Angebot.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Rotulagem de pre\u00e7os - base jur\u00eddica<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2022, a rotulagem de pre\u00e7os no com\u00e9rcio retalhista de artigos de papelaria deixou de ser um pormenor e passou a ser uma quest\u00e3o jur\u00eddica fundamental. A reforma da Portaria sobre a Indica\u00e7\u00e3o de Pre\u00e7os (PAngV), em vigor desde 28 de maio de 2022, introduziu a obriga\u00e7\u00e3o de indicar o pre\u00e7o mais baixo dos \u00faltimos 30 dias em caso de redu\u00e7\u00f5es de pre\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os requisitos foram alterados pela jurisprud\u00eancia atual <strong>2024 (TJCE)<\/strong> e <strong>2025 (BGH)<\/strong> significativamente mais rigorosos. \u00c9 por isso que a rotulagem e o conte\u00fado publicit\u00e1rio sem erros s\u00e3o mais importantes do que nunca no sector retalhista. A redu\u00e7\u00e3o de pre\u00e7o anunciada deve referir-se sempre ao pre\u00e7o total mais baixo dos \u00faltimos 30 dias. Uma simples indica\u00e7\u00e3o adicional deste pre\u00e7o n\u00e3o \u00e9 suficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Erros t\u00edpicos na rotulagem dos pre\u00e7os de retalho<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Pre\u00e7o de refer\u00eancia incorreto (n\u00e3o o melhor pre\u00e7o real a 30 dias)<\/li>\n\n\n\n<li>O desconto refere-se ao RRP ou \u201epre\u00e7os de lua\u201c<\/li>\n\n\n\n<li>O melhor pre\u00e7o \u00e9 dif\u00edcil de ler ou est\u00e1 oculto<\/li>\n\n\n\n<li>Pre\u00e7os diferentes no r\u00f3tulo, cartaz e expositor<\/li>\n\n\n\n<li>Falta de documenta\u00e7\u00e3o sobre a evolu\u00e7\u00e3o dos pre\u00e7os<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Se, para al\u00e9m do melhor pre\u00e7o a 30 dias, forem utilizados outros pre\u00e7os comparativos (por exemplo, o PVR ou os pre\u00e7os de exerc\u00edcio), deve ser claramente reconhecido que a redu\u00e7\u00e3o de pre\u00e7o se refere exclusivamente ao melhor pre\u00e7o a 30 dias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das infrac\u00e7\u00f5es n\u00e3o \u00e9 intencional, mas \u00e9 causada por uma falta de processos.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Armadilhas t\u00edpicas na rotulagem de pre\u00e7os<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas vezes, os erros n\u00e3o s\u00e3o intencionais, mas s\u00e3o causados por processos desactualizados. Os riscos mais comuns incluem<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>R\u00f3tulos desactualizados: O pre\u00e7o na prateleira \u00e9 diferente do pre\u00e7o na caixa registadora ou no expositor da promo\u00e7\u00e3o.<\/li>\n\n\n\n<li>Erros de c\u00e1lculo manual: o melhor pre\u00e7o a 30 dias \u00e9 calculado incorretamente ou o desconto \u00e9 calculado incorretamente.<\/li>\n\n\n\n<li>Falta de documenta\u00e7\u00e3o: Em caso de auditoria, a evolu\u00e7\u00e3o dos pre\u00e7os nos \u00faltimos 30 dias n\u00e3o pode ser totalmente documentada.<\/li>\n\n\n\n<li>Incoer\u00eancia: Os cartazes impressos e os ecr\u00e3s digitais apresentam informa\u00e7\u00f5es diferentes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">O risco: a rotulagem incorrecta dos pre\u00e7os conduz a avisos dispendiosos, multas e - o que \u00e9 muitas vezes mais grave - a um enorme aborrecimento dos clientes e ao abandono das compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>A solu\u00e7\u00e3o: seguran\u00e7a de processo com PRESTIGEenterprise<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para cumprir os requisitos do PAngV, ECJ e BGH, os retalhistas precisam de um controlo centralizado em vez de solu\u00e7\u00f5es manuais isoladas. \u00c9 aqui que entra em a\u00e7\u00e3o o software de gest\u00e3o de conte\u00fados PRESTIGEenterprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automatiza\u00e7\u00e3o em vez de fonte de erro<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de verificar cada etiqueta individualmente, o PRESTIGEenterprise liga o seu sistema de gest\u00e3o de mercadorias diretamente \u00e0 etiquetagem de pre\u00e7os.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos centralizados: Utiliza modelos conformes com a lei que calculam automaticamente o melhor pre\u00e7o a 30 dias e o pre\u00e7o de base.<\/li>\n\n\n\n<li>Actualiza\u00e7\u00f5es em tempo real: Se um pre\u00e7o for alterado na sede, a informa\u00e7\u00e3o \u00e9 actualizada simultaneamente em todos os suportes de sa\u00edda - desde o folheto impresso at\u00e9 ao ecr\u00e3 da loja.<\/li>\n\n\n\n<li>Conce\u00e7\u00e3o em conformidade com a lei: O software garante que todas as informa\u00e7\u00f5es obrigat\u00f3rias, de acordo com os \u00a7 3 e \u00a7 4 do PAngV, aparecem na hierarquia e legibilidade corretas.<\/li>\n\n\n\n<li>O desconto aplica-se exatamente a este pre\u00e7o?<\/li>\n\n\n\n<li>O pre\u00e7o de refer\u00eancia \u00e9 claramente vis\u00edvel?<\/li>\n\n\n\n<li>\u00c9 aplic\u00e1vel uma exce\u00e7\u00e3o nos termos da sec\u00e7\u00e3o 11 (4) do PAngV (por exemplo, produtos perec\u00edveis)?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Processos em vez de acaso <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os maiores problemas resultam da falta de coordena\u00e7\u00e3o entre os processos. Por exemplo, um pre\u00e7o \u00e9 alterado no sistema, mas a etiqueta n\u00e3o \u00e9 actualizada. Ou \u00e9 iniciada uma promo\u00e7\u00e3o, mas o cartaz antigo mant\u00e9m-se e o conte\u00fado digital \u00e9 executado de forma ass\u00edncrona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma base de dados centralizada \u00e9 essencial para o funcionamento dos processos. Esta \u00e9 a \u00fanica forma de criar modelos normalizados com transfer\u00eancias de pre\u00e7os automatizadas. Devem tamb\u00e9m ser definidos processos de aprova\u00e7\u00e3o claros<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O fator de mudan\u00e7a: Etiquetas electr\u00f3nicas de prateleira (ESL)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As etiquetas electr\u00f3nicas para prateleiras s\u00e3o uma alavanca importante para uma etiquetagem de pre\u00e7os com poucos erros no retalho. Permitem actualiza\u00e7\u00f5es r\u00e1pidas dos pre\u00e7os, um controlo central e uma melhor sincroniza\u00e7\u00e3o com a gest\u00e3o de mercadorias, o que pode reduzir significativamente os erros manuais e a desatualiza\u00e7\u00e3o da etiquetagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque \u00e9 que o AEP se destaca em combina\u00e7\u00e3o com software neutro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sincronia:<\/strong> As altera\u00e7\u00f5es de pre\u00e7os s\u00e3o efectuadas numa quest\u00e3o de segundos e s\u00e3o 100 % congruentes com a caixa registadora.<\/li>\n\n\n\n<li><strong>Efici\u00eancia:<\/strong> Os empregados j\u00e1 n\u00e3o t\u00eam de colar etiquetas de papel e t\u00eam mais tempo para aconselhar os clientes.<\/li>\n\n\n\n<li><strong>Independ\u00eancia do fabricante:<\/strong> PRESTIGEenterprise controla modelos ESL de diferentes fabricantes. Isto torna-o flex\u00edvel para o futuro e evita bloqueios de sistema dispendiosos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O que \u00e9 importante aqui \u00e9 que o AEP por si s\u00f3 n\u00e3o resolve o problema. S\u00f3 em combina\u00e7\u00e3o com processos limpos, dados mestre consistentes e um sistema de controlo independente do fabricante \u00e9 que se pode criar um sistema resistente para a comunica\u00e7\u00e3o de pre\u00e7os em conformidade com a lei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>Porque \u00e9 que a PRESTIGEenterprise \u00e9 convincente aqui<\/strong><\/strong><\/strong><\/strong> <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para evitar sobrecarregar o ambiente inform\u00e1tico com muitas solu\u00e7\u00f5es de software, recomendamos a solu\u00e7\u00e3o de software <strong>PRESTIGEmpresa<\/strong>. \u00c9 particularmente adequado para retalhistas que pretendem n\u00e3o s\u00f3 digitalizar a sua comunica\u00e7\u00e3o de pre\u00e7os, mas tamb\u00e9m control\u00e1-la de uma forma estruturada e escal\u00e1vel. O software combina modelos centralizados, reprodu\u00e7\u00e3o automatizada e consist\u00eancia multim\u00e9dia - ideal para cadeias de lojas que trabalham com muitas campanhas de pre\u00e7os e promo\u00e7\u00f5es.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menos erros manuais na comunica\u00e7\u00e3o de descontos e melhores pre\u00e7os.<\/li>\n\n\n\n<li>C\u00e1lculo autom\u00e1tico do pre\u00e7o base e do desconto<\/li>\n\n\n\n<li>Compat\u00edvel com PAngV<\/li>\n\n\n\n<li>Sincroniza\u00e7\u00e3o entre a sede e a sucursal<\/li>\n\n\n\n<li>Produ\u00e7\u00e3o consistente para etiquetas, cartazes e suportes digitais<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O PRESTIGEenterprise suporta uma comunica\u00e7\u00e3o de pre\u00e7os sem erros, em conformidade com a lei e normalizada no POS.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o: A seguran\u00e7a jur\u00eddica come\u00e7a com a comunica\u00e7\u00e3o dos pre\u00e7os<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o: A seguran\u00e7a jur\u00eddica come\u00e7a com a comunica\u00e7\u00e3o dos pre\u00e7os<\/strong><br>O melhor pre\u00e7o a 30 dias \u00e9 um elemento-chave da comunica\u00e7\u00e3o de pre\u00e7os em conformidade com a lei no retalho. Aqueles que apresentam claramente os descontos, controlam os processos de forma centralizada e confiam em solu\u00e7\u00f5es digitais como a ESL e uma plataforma de gest\u00e3o de conte\u00fados forte como a PRESTIGEenterprise n\u00e3o s\u00f3 se protegem de consequ\u00eancias legais, como tamb\u00e9m aumentam o profissionalismo no POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nem todos os an\u00fancios exigem o melhor pre\u00e7o de 30 dias! A obriga\u00e7\u00e3o de indicar o pre\u00e7o mais baixo dos \u00faltimos 30 dias s\u00f3 se aplica no caso de uma redu\u00e7\u00e3o de pre\u00e7o espec\u00edfica (por exemplo, \u201e-20 %\u201c, \u201eagora mais barato\u201c). N\u00e3o \u00e9 obrigat\u00f3rio no caso de uma compara\u00e7\u00e3o genu\u00edna do PVR sem efeito de desconto ou de uma simples etiquetagem de pre\u00e7os sem desconto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PVP <strong>sem efeito de desconto<\/strong> \u2192 ok <\/li>\n\n\n\n<li>PVP + desconto (\u201e-30 %\u201c) \u2192 aplica-se a regra dos 30 dias<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#acc435\" class=\"has-inline-color\"><strong>Gostaria de digitalizar a sua comunica\u00e7\u00e3o de pre\u00e7os em conformidade com o regulamento alem\u00e3o sobre pre\u00e7os (PAngV)? Teremos todo o gosto em aconselh\u00e1-lo sobre as possibilidades do PRESTIGEenterprise e do ESL! <a href=\"https:\/\/online-software-ag.com\/pt\/sessao-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perguntar agora<\/a><\/strong><\/mark><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-93ed1c69 wp-block-paragraph\"><strong>Sobre o autor<\/strong><br><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Sandy Heinzmann<\/a> \u00e9 a respons\u00e1vel pelo marketing da Online Software h\u00e1 mais de 15 anos, com um talento especial para hist\u00f3rias que se mant\u00eam e campanhas que chamam a aten\u00e7\u00e3o. \u00c9 ela quem faz a ponte entre o c\u00f3digo do software e a realidade nas prateleiras das lojas. Como pragm\u00e1tica confessa da IA no marketing de tecnologia de retalho, ela sabe que uma tecnologia \u00e9 t\u00e3o boa quanto a hist\u00f3ria que conta. Da RFID \u00e0 realidade aumentada - procura valor acrescentado na selva tecnol\u00f3gica e partilha as suas experi\u00eancias com os projectos dos seus clientes. O seu cora\u00e7\u00e3o bate pelo retalho fixo, a sua mente trabalha digitalmente e os seus textos s\u00e3o o oposto de \u201eOferta especial: 20% em tudo\u201c. Ela fornece informa\u00e7\u00f5es a partir das salas de m\u00e1quinas de grandes grupos de retalho e de retalhistas corajosos - garantidamente sem latim t\u00e9cnico, mas com muita paix\u00e3o.<\/p>\n\n\n\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\">&nbsp;<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas com mais de 65.000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no POS, que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<p><!--  Button --><\/p>\n<p><!--\/ Button --><\/p>","protected":false},"excerpt":{"rendered":"<p>So vermeiden H\u00e4ndler teure Fehler bei der Preisauszeichnung im Einzelhandel Rabattaktionen sind das Herzst\u00fcck des Einzelhandels \u2013 doch seit 2025 ist das rechtliche Glatteis d\u00fcnner denn je. Wer bei der [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":78161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preisauszeichnung im Einzelhandel: 30-Tage-Bestpreis richtig umsetzen (PAngV 2025) - Online Software AG<\/title>\n<meta name=\"description\" content=\"Wie Einzelh\u00e4ndler den 30-Tage-Bestpreis rechtssicher auszeichnen, Fehler vermeiden und mit PRESTIGEenterprise sowie ESL die Preiskommunikation zentral steuern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/blogue\/30-dias-melhor-preco-preco-de-retalho-rotulagem\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preisauszeichnung im Einzelhandel: 30-Tage-Bestpreis richtig umsetzen (PAngV 2025) - 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