{"id":66967,"date":"2024-11-04T15:28:38","date_gmt":"2024-11-04T14:28:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=66967"},"modified":"2026-06-25T12:33:47","modified_gmt":"2026-06-25T10:33:47","slug":"pos-marketing","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/loesungen\/pos-marketing\/","title":{"rendered":"Marketing POS"},"content":{"rendered":"
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Marketing POS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Publicitate direct la punctul de v\u00e2nzare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Consulta\u021bi acum<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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C\u00e2\u0219tig prin marketing strategic la punctul de v\u00e2nzare\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Oamenii se gr\u0103besc adesea prin magazine \u0219i supermarketuri \u00een c\u0103utarea produselor de pe lista lor de cump\u0103r\u0103turi, ca \u0219i cum ar purta ochelari de vedere. Dac\u0103 dori\u021bi s\u0103 atrage\u021bi aten\u021bia clien\u021bilor dvs. la punctul de v\u00e2nzare, ar trebui s\u0103 v\u0103 concentra\u021bi pe strategia potrivit\u0103 pentru

Cu mixul de marketing POS corect, ave\u021bi posibilitatea de a atrage poten\u021bialii clien\u021bi direct la punctul de v\u00e2nzare \u0219i de a \u00eencuraja o decizie de cump\u0103rare pozitiv\u0103. Tehnologiile moderne, cum ar fi televiziunea \u00een magazin \u0219i alte

Ave\u021bi \u00eentreb\u0103ri despre solu\u021biile noastre software de marketing POS \u0219i despre posibilele domenii de aplicare \u00een compania dumneavoastr\u0103? V\u0103 vom consilia cu pl\u0103cere la num\u0103rul de telefon +49 6221 40508-0. A\u0219tept\u0103m cu ner\u0103bdare apelul dumneavoastr\u0103!<\/p>

Suna\u021bi acum gratuit!<\/a> <\/label><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strategia potrivit\u0103 pentru marketingul POS: ideile \u0219i solu\u021biile noastre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adaptat la grupurile \u021bint\u0103 individuale, pute\u021bi promova \u00een special achizi\u021biile impulsive prin marketing personalizat la punctul de v\u00e2nzare, de exemplu. Cu o strategie corect\u0103 de marketing la punctul de v\u00e2nzare, contactul direct cu bunurile, care permite o experien\u021b\u0103 haptic\u0103 de cump\u0103rare, are mai multe \u0219anse de a duce la o achizi\u021bie dec\u00e2t o experien\u021b\u0103 de cump\u0103rare necontrolat\u0103.<\/p>

Toate m\u0103surile de marketing POS au ideea \u0219i obiectivul de a cre\u0219te cifra de v\u00e2nz\u0103ri \u0219i de a promova loialitatea fa\u021b\u0103 de marc\u0103 sau fa\u021b\u0103 de magazin. Marketingul POS modern integreaz\u0103 toate instrumentele de comunicare disponibile \u0219i creeaz\u0103, de asemenea, valoare ad\u0103ugat\u0103 pentru consumatori. Cu PRESTIGEenterprise, ave\u021bi la dispozi\u021bie software-ul potrivit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Folosi\u021bi experien\u021ba cump\u0103r\u0103turilor drept marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De succes

Din cauza ofertei excesive din zilele noastre, nu mai este suficient s\u0103 oferi un produs atractiv la un pre\u021b corect pentru a convinge clientul s\u0103 cumpere.

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Magazin\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Marketing P.O.S.: Ridica\u021bi clientul la punctul de v\u00e2nzare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Locul ideal pentru a te adresa clien\u021bilor este acela \u00een care consumatorului i se ofer\u0103 produsul direct pentru cump\u0103rare, la punctul de v\u00e2nzare. Studiile de consum au ar\u0103tat c\u0103 clien\u021bii sunt atra\u0219i \u00een primul r\u00e2nd de magazinele de c\u0103r\u0103mid\u0103 \u0219i mortar deoarece pot atinge \u0219i sim\u021bi produsele acolo. De asemenea, ace\u0219tia sunt atra\u0219i de disponibilitatea imediat\u0103 a bunurilor, care pot fi luate \u0219i utilizate imediat - ideal pentru

Mesajele publicitare ale

Cump\u0103r\u0103turile online \u00eenseamn\u0103 c\u0103 clien\u021bii sunt obi\u0219nui\u021bi cu o gam\u0103 larg\u0103 \u0219i cu informa\u021bii detaliate. Prin urmare, accesul direct \u00een magazin la informa\u021bii detaliate despre produs, cum ar fi originea, produc\u021bia \u0219i compozi\u021bia, devine din ce \u00een ce mai important \u00een marketingul la punctele de v\u00e2nzare.<\/p>\n\n

Aceste informa\u021bii suplimentare ar trebui s\u0103 fie disponibile pe ecrane tactile \u00een orice moment, at\u00e2t pentru personalul de v\u00e2nz\u0103ri, c\u00e2t \u0219i pentru clien\u021bii curio\u0219i. Acestea pot lua forma unor dispozitive mobile sau a unor rafturi digitale, stelaje, ecrane de cas\u0103 sau de c\u00e2ntar.<\/p><\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ave\u021bi \u00eentreb\u0103ri?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dac\u0103 ave\u021bi \u00eentreb\u0103ri cu privire la posibilele aplica\u021bii \u00een compania dumneavoastr\u0103, v\u0103 vom consilia cu pl\u0103cere la sediul nostru infoline gratuit:<\/b> +49 6221 40508-0<\/b>.
\nA\u0219tept\u0103m cu ner\u0103bdare apelul dumneavoastr\u0103!<\/p><\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Inspir\u0103-\u021bi clien\u021bii<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prin succesul

Un c\u0103ut\u0103tor digital de re\u021bete care sugereaz\u0103 idei grozave privind modul \u00een care anumite produse pot fi combinate creativ pentru a crea o re\u021bet\u0103 delicioas\u0103, de exemplu, este o modalitate excelent\u0103 de a descrie anumite produse \u00een practic\u0103. Ingredientele sunt disponibile la fa\u021ba locului, iar decizia plictisitoare de \"ce s\u0103 g\u0103teasc\u0103 \u00een seara aceasta\" este luat\u0103 de la client.<\/p>\n\n

Prin urmare, un marketing bun la punctul de v\u00e2nzare, ca supliment la v\u00e2nz\u0103ri, se adreseaz\u0103 consumatorului \u00een dou\u0103 moduri: Pe de o parte, clien\u021bii care intr\u0103 \u00een spa\u021biul dvs. de v\u00e2nzare f\u0103r\u0103 o inten\u021bie specific\u0103 de a cump\u0103ra sunt atra\u0219i de

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PRESTIGEenterprise pentru un marketing POS de succes<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cele mai importante instrumente ale

Cu toate acestea, odat\u0103 cu digitalizarea cresc\u00e2nd\u0103 a societ\u0103\u021bii noastre, mediile tip\u0103rite sunt din ce \u00een ce mai mult completate de mediile digitale. Cele mai noi instrumente publicitare ale

Imagina\u021bi-v\u0103 urm\u0103toarea situa\u021bie: \u00cen supermarket, exist\u0103 o mic\u0103 mul\u021bime de oameni \u00een jurul unui st\u00e2lp de informare care ofer\u0103 un test privind m\u00e2ncarea pentru c\u00e2ini. Cine nu ar dori s\u0103 \u0219tie care este cea mai bun\u0103 hran\u0103 pentru c\u00e2inele s\u0103u? Un infotainment adecvat este o modalitate excelent\u0103 de a cre\u0219te gradul de con\u0219tientizare cu privire la noul produs alimentar pentru c\u00e2ini.<\/p>\n\n

Infotainment-ul profesional necesit\u0103 un concept bine g\u00e2ndit, care include \u0219i componente tehnice. \u00cen spatele mijloacelor media orientate spre divertisment se afl\u0103 o tehnologie sofisticat\u0103 cu hardware, conexiuni de re\u021bea \u0219i software de gestionare a con\u021binutului.

Cu PRESTIGEenterprise, v\u0103 pute\u021bi stimula v\u00e2nz\u0103rile \u0219i v\u0103 pute\u021bi stabiliza fidelitatea clien\u021bilor. Afla\u021bi mai multe despre Solu\u021bii de semnalizare digital\u0103<\/a> <\/label> care v\u0103 va ajuta s\u0103 v\u0103 realiza\u021bi perfect toate ideile de v\u00e2nz\u0103ri \u0219i marketing!<\/p>\n\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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C\u00e2\u0219tig prin marketing strategic la punctul de v\u00e2nzare\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pentru mul\u021bi clien\u021bi, decizia de cump\u0103rare este luat\u0103 doar direct \u00een magazin. Indiferent de afacerea pe care o desf\u0103\u0219ura\u021bi \u00een Germania sau \u00een lume, motto-ul este: bine g\u00e2ndit

De\u0219i con\u021binutul mobil este de 5 ori mai eficient dec\u00e2t mijloacele fixe de publicitate, cum ar fi afi\u0219ele, acesta nu poate fi utilizat excesiv, deoarece efectul de atragere a aten\u021biei scade odat\u0103 cu cre\u0219terea num\u0103rului de afi\u0219e.

Complet Software de semnalizare digital\u0103<\/span><\/a> <\/label> PRESTIGEenterprise este solu\u021bia complet\u0103 ideal\u0103 pentru Marketing multicanal<\/span><\/a><\/label> \u00een comer\u021bul cu am\u0103nuntul. De la afi\u0219e digitale la spoturi publicitare extrem de emo\u021bionale, de la ecrane individuale de format mare la ecrane la casele de marcat \u0219i c\u00e2ntare, de la solu\u021bii tactile mici la solu\u021bii sofisticate pentru chio\u0219curi, PRESTIGEenterprise acoper\u0103 toate mediile de ie\u0219ire digitale \u0219i poate fi, de asemenea, utilizat pentru imprimarea multiformat a etichetelor de pre\u021b, etichetelor de raft \u0219i afi\u0219elor publicitare.<\/p>\n\n

Excelenta platform\u0103 de comunicare PRESTIGEenterprise faciliteaz\u0103 prezentarea produselor dvs. \u00eentr-un mod standardizat \u0219i atr\u0103g\u0103tor \u00een toate magazinele.<\/p><\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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V\u00e2nzarea trebuie s\u0103 fie \u00eenv\u0103\u021bat\u0103: Succesul digital \u00een LEH<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitalizarea societ\u0103\u021bii noastre ofer\u0103, de asemenea, comercian\u021bilor cu am\u0103nuntul noi oportunit\u0103\u021bi de a se adresa clien\u021bilor \u0219i de a-i \u00eencuraja s\u0103 cumpere. Cu toate acestea, evolu\u021bia c\u0103tre spa\u021bii publicitare digitalizate nu este nou\u0103.<\/p>\n\n

Sectorul comer\u021bului cu am\u0103nuntul a fost una dintre primele industrii afectate de digitalizare. Odat\u0103 cu cre\u0219terea v\u00e2nz\u0103rilor \u00een comer\u021bul online, comer\u021bul cu am\u0103nuntul de tip bricks-and-mortar este supus unei presiuni masive pentru a se schimba. Noi concepte de v\u00e2nzare \u0219i idei creative de marketing la punctul de v\u00e2nzare sunt testate, nu \u00eentotdeauna cu succes.<\/p>\n\n

Viitorul \u00een

Cu toate acestea, digitalizarea necesit\u0103 un anumit nivel de cuno\u0219tin\u021be despre IT \u0219i tehnologie din partea comercian\u021bilor cu am\u0103nuntul pentru a crea baza unei utiliz\u0103ri productive \u0219i ra\u021bionale a noilor posibilit\u0103\u021bi. Simplifica\u021bi coordonarea activit\u0103\u021bilor companiei dvs.

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V\u00e2nzarea trebuie s\u0103 fie \u00eenv\u0103\u021bat\u0103: Succesul digital \u00een LEH<\/b><\/h3> \n\n

Fie c\u0103 este vorba de print sau digital - marketingul activ \u0219i interesant \u00een magazinul dvs. - la punctul de v\u00e2nzare - este fundamental pozitiv pentru succesul dvs. comercial. Acest lucru v\u0103 permite s\u0103 viza\u021bi motiva\u021bia de cump\u0103rare a clien\u021bilor dvs. \u0219i s\u0103 v\u0103 concentra\u021bi pe anumite produse prin intermediul unei publicit\u0103\u021bi precise.<\/p>\n\n

De la zona de intrare p\u00e2n\u0103 la cas\u0103 - clientul dore\u0219te \u00eentotdeauna s\u0103 fie la curent \u0219i bine sf\u0103tuit \u00een drumul s\u0103u prin punctul dumneavoastr\u0103 de v\u00e2nzare \u0219i, prin urmare, permite incon\u0219tient ca marketingul dumneavoastr\u0103 POS s\u0103 fie controlat. Utilizarea platformei software PRESTIGEenterprise v\u0103 permite s\u0103 controla\u021bi toat\u0103 comunicarea la fa\u021ba locului cu un singur software.<\/p>\n\n

Lua\u021bi leg\u0103tura cu echipa noastr\u0103 de service direct prin telefon sau e-mail \u0219i l\u0103sa\u021bi-ne s\u0103 v\u0103 sf\u0103tuim \u00een detaliu \u0219i individual cu privire la modul \u00een care afacerea dvs. poate vinde mai mult \u0219i mai bine. A\u0219tept\u0103m cu ner\u0103bdare s\u0103 v\u0103 ajut\u0103m cu promovarea v\u00e2nz\u0103rilor!<\/p>\n\n

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"pos-marketing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

POS Marketing Werbung direkt am Verkaufsort Jetzt anfragen Gewinnen Sie durch strategisches Point of Sale Marketing Auf der Suche nach den Waren, die auf dem Einkaufszettel stehen, eilen die Menschen […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-66967","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPOS Marketing - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die richtige Strategie mit POS Marketing - Den Kunden durch das Erlebnis direkt im Gesch\u00e4ft zum Kauf motivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/pos-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POS Marketing - 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