{"id":67791,"date":"2024-11-05T13:28:20","date_gmt":"2024-11-05T12:28:20","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=67791"},"modified":"2024-11-13T14:39:51","modified_gmt":"2024-11-13T13:39:51","slug":"vanzare-cu-amanuntul-pe-mai-multe-canale","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/loesungen\/multichannel-retail\/","title":{"rendered":"Comer\u021b cu am\u0103nuntul pe mai multe canale"},"content":{"rendered":"
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Simplu. Mai bine. Publicitate. PRESTIGIU<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comer\u021b cu am\u0103nuntul pe mai multe canale<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Consulta\u021bi acum<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tehnologii digitale de v\u00e2nzare \u00een comer\u021bul cu am\u0103nuntul sta\u021bionar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reprezentat pe toate canalele\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tehnologiile digitale de v\u00e2nzare \u00ee\u0219i fac loc \u00een spa\u021biile de v\u00e2nzare cu am\u0103nuntul ale magazinelor noastre de tip bricks-and-mortar. \u00centrebarea nu mai este \"dac\u0103\", ci \"cum\" componentele digitale pot fi utilizate eficient \u00een spa\u021biul de v\u00e2nzare.

\n\nComer\u021bul cu am\u0103nuntul tradi\u021bional de tip bricks-and-mortar se confrunt\u0103 cu o nou\u0103 provocare: comer\u021bul cu am\u0103nuntul multicanal. Nu numai c\u0103 retailul online este un concurent \u00een continu\u0103 cre\u0219tere, dar tot mai mul\u021bi comercian\u021bi online deschid acum noi magazine \u00een centrele ora\u0219elor din lumea real\u0103.\n

\n\u00cen spatele dezvolt\u0103rii

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\n\n <\/i><\/span>\n\n Consulta\u021bi acum<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Transformarea digital\u0103 a spa\u021biului de v\u00e2nzare cu am\u0103nuntul prin v\u00e2nzarea cu am\u0103nuntul pe mai multe canale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dac\u0103 exist\u0103 un lucru pe care l-am \u00eenv\u0103\u021bat din ultimii ani, acesta este c\u0103, \u00een prezent, clien\u021bii a\u0219teapt\u0103 mai mult de la comercian\u021bii cu am\u0103nuntul din c\u0103r\u0103mid\u0103 \u0219i mortar dec\u00e2t simple produse bune la un pre\u021b bun. Prin urmare, disciplina obligatorie \u00een proiectarea magazinelor const\u0103 \u00een crearea unor lumi ale experien\u021bei, de exemplu cu zone de catering integrate sau alte concepte de divertisment cu caracter de eveniment \u0219i de comunitate. \u00cen prezent, cump\u0103r\u0103turile sunt o activitate de petrecere a timpului liber \u0219i, prin urmare, clien\u021bii a\u0219teapt\u0103 un factor de divertisment ridicat de la o vizit\u0103 la un magazin de c\u0103r\u0103mid\u0103 \u0219i mortar.

\n\nCompaniile de retail ar trebui s\u0103 ia \u00een considerare urm\u0103toarele cinci puncte atunci c\u00e2nd integreaz\u0103 elemente digitale pentru publicitatea modern\u0103 \u0219i comunicarea pre\u021burilor \u00een amenajarea magazinelor, ca parte a unei transform\u0103ri digitale la nivelul \u00eentregii companii.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cercetare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identificarea punctelor de contact \u0219i a canalelor de v\u00e2nzare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Audien\u021b\u0103 \u021bint\u0103<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alinierea dozei de elemente digitale cu grupul \u021bint\u0103<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Con\u021binutul este rege<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Planificare variat\u0103 a publicit\u0103\u021bii cu con\u021binut coordonat \u0219i recunoscut<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Big Data\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Evaluarea profesional\u0103 a datelor clien\u021bilor \u00een vederea \u00eembun\u0103t\u0103\u021birii<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Re\u021bele<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selectarea partenerilor tehnologici potrivi\u021bi \u0219i automatizarea proceselor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Transformarea digital\u0103 a spa\u021biului de v\u00e2nzare cu am\u0103nuntul prin v\u00e2nzarea cu am\u0103nuntul pe mai multe canale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Transformarea digital\u0103 a ajuns \u00een sectorul comer\u021bului cu ridicata \u0219i cu am\u0103nuntul: smartphone-urile \u0219i aplica\u021biile au schimbat radical regulile jocului \u00een comer\u021bul cu am\u0103nuntul. Comer\u021bul cu am\u0103nuntul de c\u0103r\u0103mid\u0103 \u0219i mortar trebuie s\u0103 se preg\u0103teasc\u0103 pentru viitor, dar cum ar trebui s\u0103 r\u0103spund\u0103 companiile de comer\u021b cu am\u0103nuntul la transformarea digital\u0103?

\n\nPe de o parte, prezen\u021ba senzorial\u0103 a lucrurilor este atractiv\u0103. Ofer\u0103 clien\u021bilor posibilitatea de a atinge \u0219i de a \u00eencerca produsele - tocmai acest lucru va pune \u00eentotdeauna comer\u021bul cu am\u0103nuntul local sau tradi\u021bional cu un pas \u00eenaintea unui simplu click \u00eentr-un magazin online. Pe de alt\u0103 parte, exist\u0103 posibilit\u0103\u021bile fascinante ale ecranelor, terminalelor de informare, internetului \u0219i smartphone-urilor mobile. Acestea ofer\u0103 o modalitate complet nou\u0103 de a prezenta produsele \u00eentr-un mod captivant, f\u0103c\u00e2ndu-le dorite \u0219i demne de cump\u0103rat \u0219i introduc\u00e2nd servicii complet noi \u00een procesul de v\u00e2nzare.

\n\n\u00cen sinteza dintre lumea digital\u0103 \u0219i cea real\u0103 - \u00een Comer\u021b cu am\u0103nuntul pe mai multe canale<\/span> - este modelul de succes pentru sectorul de retail al viitorului. Totul merge dincolo de o dezvoltare \u00een care doar cel mai avantajos\npre\u021bul este \u00eentotdeauna factorul decisiv. Cu

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Comer\u021bul cu am\u0103nuntul pe mai multe canale este un sport de echip\u0103\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Din cauza utiliz\u0103rii pe scar\u0103 larg\u0103 a dispozitivelor mobile \u0219i a influen\u021bei comer\u021bului electronic, comer\u021bul cu am\u0103nuntul de tip bricks-and-mortar se confrunt\u0103 cu schimb\u0103ri majore. Operatorii de magazine care nu se adapteaz\u0103 la aceast\u0103 situa\u021bie ar putea disp\u0103rea \u00een cur\u00e2nd. Sunt necesare noi strategii \u0219i noi modalit\u0103\u021bi de distribuire a informa\u021biilor despre clien\u021bi. Interconectarea canalelor este o modalitate bun\u0103 pentru comer\u021bul cu am\u0103nuntul de tip bricks-and-mortar de a se impune \u00een fa\u021ba comer\u021bului cu am\u0103nuntul pur online. Vorbind la figurat: Canalele de v\u00e2nzare individuale \u00ee\u0219i unesc for\u021bele ca o echip\u0103, ca s\u0103 spunem a\u0219a, \u0219i \u00ee\u0219i revendic\u0103 victoria. Acesta este singurul mod de a maximiza performan\u021ba: Prin crearea celor mai bune condi\u021bii pentru ca echipa s\u0103 lucreze cu un sistem de gestionare multicanal.

\n\nIntegrarea mediilor online \u0219i a IT-ului modern, a zonelor de produse pitore\u0219ti \u0219i crearea unor lumi ale experien\u021bei la punctul de v\u00e2nzare sunt concepte promi\u021b\u0103toare cu ajutorul c\u0103rora comercian\u021bii cu am\u0103nuntul doresc s\u0103 se preg\u0103teasc\u0103 pentru viitor. Cu PRESTIGEenterprise ca

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De la multi-canal la cross-canal la omni-canal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00cen comer\u021bul cu am\u0103nuntul, termenul multicanal se refer\u0103 la utilizarea mai multor canale pentru v\u00e2nz\u0103ri. Aceste canale pot fi, de exemplu, magazinul cu am\u0103nuntul, afacerea de v\u00e2nzare prin coresponden\u021b\u0103 \u0219i magazinul online corespunz\u0103tor. Canalele de v\u00e2nzare individuale sunt paralele \u00eentre ele \u0219i nu au puncte directe de suprapunere. Clientul fie comand\u0103 online, fie cump\u0103r\u0103 \u00een magazin.

\n\nOmnichannel poate fi v\u0103zut ca o dezvoltare ulterioar\u0103 a comer\u021bului cu am\u0103nuntul pe mai multe canale. Aici, canalele se suprapun \u0219i ofer\u0103 clien\u021bilor posibilitatea de a comuta \u00eentre canale \u00een timpul cump\u0103r\u0103turilor. Prin integrarea complet\u0103 a canalelor \u00een toate procesele, clien\u021bii pot comanda bunuri online \u0219i le pot ridica din magazin, de exemplu. \u00centreaga gam\u0103 poate fi accesat\u0103 \u00een orice moment - omnichannel, adic\u0103 prin intermediul fiec\u0103rui canal de v\u00e2nzare.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Comunicarea modern\u0103 cu clien\u021bii:\nDinamic\u0103 \u00een loc de imagini statice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numeroase tehnologii digitale de v\u00e2nzare sunt deja utilizate \u00een prezent pentru a prezenta \u0219i mai bine lumea produselor. Imagini inspirate \u0219i videoclipuri atractive cu produse sau imagini atrag aten\u021bia clien\u021bilor, fie prin intermediul unui perete video atr\u0103g\u0103tor, fie prin intermediul ecranelor individuale de pe raft, de la casa de marcat sau din zona de service de pe c\u00e2ntar.

\n\n\u00cen plus, asisten\u021bii digitali informativi sprijin\u0103 personalul de v\u00e2nz\u0103ri din magazin. De la aplica\u021bii pentru chio\u0219curi bine plasate la ecrane tactile \u0219i solu\u021bii mobile.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Online \u0219i offline combinate \u00een marketingul omni-canal\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Punerea \u00een aplicare a serviciilor digitale interactive reprezint\u0103, de asemenea, pasul esen\u021bial c\u0103tre marketingul omnichannel \u0219i c\u0103tre combinarea optim\u0103 a ofertelor online \u0219i offline \u00een mixul de marketing, inclusiv toate canalele de comunicare - exact a\u0219a cum se a\u0219teapt\u0103 ast\u0103zi clien\u021bii \u00een comer\u021bul cu am\u0103nuntul tradi\u021bional.

\n\nS\u0103 se informeze \u00een prealabil online cu privire la produsul dorit, s\u0103 experimenteze experien\u021ba haptic\u0103 \u00eentr-un magazin, s\u0103 beneficieze de sfaturi suplimentare din partea personalului magazinului \u0219i apoi fie s\u0103 \u00eel ia cu ei imediat, fie s\u0103 \u00eel comande pentru a-l ridica din magazin sau pentru a fi livrat direct la domiciliu. Este esen\u021bial ca retailerul s\u0103 r\u0103m\u00e2n\u0103 aproape de client de-a lungul \u00eentregului parcurs al acestuia \u0219i s\u0103 fac\u0103 oferta potrivit\u0103 la momentul potrivit.

\n\nCump\u0103r\u0103turile f\u0103r\u0103 \u00eentreruperi sunt la mod\u0103 aici \u0219i sunt cu siguran\u021b\u0103 mai mult dec\u00e2t o simpl\u0103 tendin\u021b\u0103 trec\u0103toare. Cel t\u00e2rziu atunci c\u00e2nd genera\u021bia \"nativilor digitali\" va \u00eencepe s\u0103 c\u00e2\u0219tige proprii bani, va deveni rapid clar care comercian\u021bi cu am\u0103nuntul au investit suficient \u00een tehnologii digitale, \u00een tehnologii de v\u00e2nzare interconectate \u0219i \u0219i-au aliniat procesele la noile provoc\u0103ri.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Retail multicanal, marketing omnichannel \u0219i big data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solu\u021biile digitale ofer\u0103 o multitudine de noi oportunit\u0103\u021bi de a colecta date privind comportamentul de cump\u0103rare \u0219i preferin\u021bele clien\u021bilor. \"Big data\" este un subiect major al timpului nostru. Colectarea datelor este \u00eenc\u0103 relativ u\u0219oar\u0103, dar utilizarea lor \u00een mod ra\u021bional este o art\u0103 care se afl\u0103 \u00eenc\u0103 la \u00eenceput, chiar dac\u0103 exist\u0103 deja concepte de mare succes.

\n\nEste important s\u0103 se creeze de la \u00eenceput condi\u021biile pentru a putea m\u0103sura impactul utiliz\u0103rii mijloacelor digitale. Aceasta este singura modalitate de a ob\u021bine m\u0103suri pentru a extinde cuno\u0219tin\u021bele de baz\u0103 despre comportamentul clien\u021bilor, pentru a \u00een\u021belege mai bine grupurile \u021bint\u0103 \u0219i pentru a putea s\u0103 se adreseze clien\u021bilor mai individual \u0219i, mai presus de toate, mai specific, f\u0103r\u0103 a deranja clien\u021bii prin intruziune.

\n\nCu PRESTIGEenterprise ca un sistem complet de semnalizare digital\u0103 \u0219i

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\n\n <\/i><\/span>\n\n Consulta\u021bi acum<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Besser. Werben. PRESTIGE Multi-Channel Retail Jetzt anfragen Digitale Verkaufstechnologien im station\u00e4ren Handel Auf allen Kan\u00e4len vertreten Digitale Verkaufstechnologien halten Einzug auf den Ladenfl\u00e4chen unserer station\u00e4ren Handelsh\u00e4user. L\u00e4ngst stellt sich […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-67791","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMulti-Channel Retail - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Multichannel Marketing verschiedene Medien nutzen um Ihre Kunden offline, und auch online zu erreichen. 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