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/* End Custom Fonts CSS */</style>{"id":76206,"date":"2025-10-30T11:20:02","date_gmt":"2025-10-30T10:20:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76206"},"modified":"2026-04-13T16:53:51","modified_gmt":"2026-04-13T14:53:51","slug":"etichete-electronice-pentru-rafturi","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/lexikon\/electronic-shelf-labels\/","title":{"rendered":"Etichete electronice de raft (ESL)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76206\" class=\"elementor elementor-76206\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexicon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Etichete electronice de raft (ESL)<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Etichete electronice de pre\u021b, pe scurt ESL (<strong>Etichete electronice pentru rafturi<\/strong>) sunt etichete digitale care sunt ata\u0219ate la rafturile de v\u00e2nzare \u0219i afi\u0219eaz\u0103 informa\u021bii despre pre\u021b \u0219i produs. Acestea \u00eenlocuiesc din ce \u00een ce mai mult etichetele tip\u0103rite pe rafturi \u0219i - spre deosebire de predecesorii lor tip\u0103ri\u021bi - pot fi controlate la nivel central \u0219i actualizate digital.<\/p>\n<p>Printre cei mai mari produc\u0103tori de ESL care opereaz\u0103 \u00een Europa se num\u0103r\u0103 Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) \u0219i SoluM. Con\u021binutul dorit este distribuit c\u0103tre ESL cu ajutorul unui software de gestionare a con\u021binutului. O conexiune la o baz\u0103 de date de produse, \u00een mod ideal la sistemul de gestionare a m\u0103rfurilor, este esen\u021bial\u0103 pentru viteza \u0219i eficien\u021ba sistemelor ELS.&nbsp;<\/p><p>Exist\u0103, de asemenea, solu\u021bii software independente de produc\u0103tor, cum ar fi <strong>PRESTIGE\u00eentreprindere<\/strong>, care sunt utilizate \u00een special de companiile de retail care gestioneaz\u0103 un num\u0103r mare de sucursale. Acestea sunt capabile s\u0103 controleze modele ESL de la produc\u0103tori diferi\u021bi, ceea ce este deosebit de avantajos \u00een cazul prelu\u0103rilor, dar \u0219i atunci c\u00e2nd exist\u0103 o schimbare de produc\u0103tor din motive temporale sau tehnice. Astfel, se evit\u0103 abordarea ESL-urilor cu diferite sisteme software \u0219i totul r\u0103m\u00e2ne \u00eentr-o singur\u0103 m\u00e2n\u0103.<\/p>\n<p>Utilizarea ESL \u00een comer\u021bul cu am\u0103nuntul permite modific\u0103ri rapide ale pre\u021burilor, informa\u021bii mereu actualizate despre produse care pot fi gestionate \u00een timp real \u0219i procese automatizate care reduc erorile. ESL-urile sprijin\u0103 stabilirea dinamic\u0103 a pre\u021burilor \u0219i \u00eembun\u0103t\u0103\u021besc experien\u021ba clien\u021bilor prin furnizarea de informa\u021bii actualizate la punctul de v\u00e2nzare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG este partenerul dumneavoastr\u0103 puternic pentru solu\u021bii de marketing POS. Serviciile noastre <a title=\"Software de marketing POS\" href=\"\/ro\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing POS<\/span><\/a> PRESTIGEenterprise v\u0103 sprijin\u0103 cu urm\u0103toarele caracteristici:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii POS\" href=\"\/ro\/solutii\/\">Solu\u021bii POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de semnalizare digital\u0103\" href=\"\/ro\/solutii\/semnalizare-digitala\/\">Solu\u021bii de semnalizare digital\u0103<\/a><\/span><\/p><\/li><li><p>- Solu\u021bii pentru <span style=\"text-decoration: underline;\"><a title=\"etichete de pre\u021b digitale\" href=\"\/ro\/etichete-electronice-de-pret\/\">etichete de pre\u021b digitale<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de imprimare\" href=\"\/ro\/solutii\/imprimare\/\">Solu\u021bii de imprimare<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de marketing mobil\" href=\"\/ro\/solutii\/mobil\/\">Solu\u021bii de marketing mobil<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u021bii media pentru retail\" href=\"\/ro\/mass-media-cu-amanuntul\/\"><span style=\"text-decoration: underline;\">Solu\u021bii media pentru retail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sunte\u021bi interesat de <br>comunicare la POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/ro\/inregistrarea-la-newsletter\/\">Abona\u021bi-v\u0103 acum la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. Sie ersetzen zunehmend gedruckte [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Electronic Shelf Labels (ESL) - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/lexicon\/etichete-electronice-pentru-rafturi\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic Shelf Labels (ESL) - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. 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