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/* End Custom Fonts CSS */</style>{"id":76231,"date":"2025-10-30T11:28:57","date_gmt":"2025-10-30T10:28:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76231"},"modified":"2025-10-30T11:29:27","modified_gmt":"2025-10-30T10:29:27","slug":"experienta-de-cumparaturi-controlata","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/lexikon\/gesteuertes-einkaufserlebnis\/","title":{"rendered":"Experien\u021b\u0103 de cump\u0103r\u0103turi controlat\u0103"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76231\" class=\"elementor elementor-76231\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexicon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Experien\u021b\u0103 de cump\u0103r\u0103turi controlat\u0103<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cu <strong>PRESTIGE\u00eentreprindere<\/strong> oferim o platform\u0103 puternic\u0103 care ajut\u0103 companiile s\u0103 planifice \u0219i s\u0103 livreze eficient con\u021binut personalizat, permi\u021b\u00e2nd o experien\u021b\u0103 de cump\u0103rare consecvent\u0103 pentru clien\u021bii lor pe toate canalele. <br \/>Termenul \u201e<strong>experien\u021b\u0103 de cump\u0103r\u0103turi controlat\u0103<\/strong>\u201c se refer\u0103 la o experien\u021b\u0103 conceput\u0103 \u0219i ghidat\u0103 \u00een mod deliberat prin care trece un client atunci c\u00e2nd face cump\u0103r\u0103turi - fie online, fie \u00eentr-un magazin de c\u0103r\u0103mid\u0103 \u0219i mortar. Scopul este de a ghida clientul c\u0103tre ac\u021biuni sau decizii specifice, cum ar fi achizi\u021bionarea anumitor produse, utilizarea unor servicii suplimentare sau loialitatea fa\u021b\u0103 de o marc\u0103.<br \/><br \/>O experien\u021b\u0103 de cump\u0103rare controlat\u0103 la POS \u00eenseamn\u0103 planificarea exact\u0103 a modului \u00een care clien\u021bii intr\u0103 \u00een contact cu magazinul \u0219i cu produsele. Acest lucru implic\u0103 utilizarea de materiale tip\u0103rite, precum \u0219i de tehnologii digitale, cum ar fi ecrane de format mare \u0219i ecrane tactile interactive sau pere\u021bi video. Sistemele de ghidare, iluminatul, muzica sau chiar parfumurile pot fi, de asemenea, utilizate pentru ghidarea specific\u0103 a clien\u021bilor. <br \/><br \/>Scopul este de a face cump\u0103r\u0103turile mai inspirate, mai convenabile \u0219i mai interesante - \u0219i de a \u00eendruma clien\u021bii c\u0103tre anumite produse sau decizii. \u00cen acest scop, se combin\u0103 adesea datele din comer\u021bul cu am\u0103nuntul de tip bricks-and-mortar \u0219i din magazinul online. Acest lucru permite efectuarea de recomand\u0103ri \u0219i oferte la punctul de v\u00e2nzare - cum ar fi o reducere special\u0103 la un produs care este, de asemenea, promovat \u00eentr-o aplica\u021bie, pe site-ul web \u0219i \u00een pliante. Atunci c\u00e2nd este posibil, aceste date sunt utilizate pentru a crea oferte personalizate care sunt comunicate clien\u021bilor prin intermediul unei aplica\u021bii sau prin e-mail, de exemplu. Corelarea datelor offline \u0219i online creeaz\u0103 o experien\u021b\u0103 de cump\u0103r\u0103turi personalizat\u0103. <br \/><br \/>Cu <strong>PRESTIGE\u00eentreprindere<\/strong> oferim o platform\u0103 puternic\u0103 care ajut\u0103 companiile s\u0103 planifice \u0219i s\u0103 difuzeze eficient con\u021binut personalizat, permi\u021b\u00e2nd o experien\u021b\u0103 de cump\u0103rare consecvent\u0103 pentru clien\u021bii dvs. pe toate canalele.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG este partenerul dumneavoastr\u0103 puternic pentru solu\u021bii de marketing POS. Serviciile noastre <a title=\"Software de marketing POS\" href=\"\/ro\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing POS<\/span><\/a> PRESTIGEenterprise v\u0103 sprijin\u0103 cu urm\u0103toarele caracteristici:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii POS\" href=\"\/ro\/solutii\/\">Solu\u021bii POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de semnalizare digital\u0103\" href=\"\/ro\/solutii\/semnalizare-digitala\/\">Solu\u021bii de semnalizare digital\u0103<\/a><\/span><\/p><\/li><li><p>- Solu\u021bii pentru <span style=\"text-decoration: underline;\"><a title=\"etichete de pre\u021b digitale\" href=\"\/ro\/etichete-electronice-de-pret\/\">etichete de pre\u021b digitale<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de imprimare\" href=\"\/ro\/solutii\/imprimare\/\">Solu\u021bii de imprimare<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de marketing mobil\" href=\"\/ro\/solutii\/mobil\/\">Solu\u021bii de marketing mobil<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u021bii media pentru retail\" href=\"\/ro\/mass-media-cu-amanuntul\/\"><span style=\"text-decoration: underline;\">Solu\u021bii media pentru retail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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