<style id="elementor-post-76333">.elementor-76333 .elementor-element.elementor-element-02d2524 > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:space-between;align-items:space-between;}.elementor-76333 .elementor-element.elementor-element-02d2524:not(.elementor-motion-effects-element-type-background), .elementor-76333 .elementor-element.elementor-element-02d2524 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://online-software-ag.com/wp-content/uploads/2025/08/Homepage-Lexikon-3.png");background-position:top left;background-repeat:no-repeat;background-size:cover;}.elementor-76333 .elementor-element.elementor-element-02d2524 > .elementor-background-overlay{background-color:#000000;opacity:0;transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-76333 .elementor-element.elementor-element-02d2524{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin-top:0px;margin-bottom:0px;padding:140px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-0b544df > .elementor-element-populated{padding:0px 0px 40px 0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-76333 .elementor-element.elementor-element-fd9770a > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-fd9770a .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:70px;font-weight:700;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-accent );}.elementor-76333 .elementor-element.elementor-element-cd2249f > .elementor-container{max-width:1290px;}.elementor-76333 .elementor-element.elementor-element-cd2249f{padding:100px 50px 50px 50px;}.elementor-76333 .elementor-element.elementor-element-e3e7988 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-14b381b .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:70px;font-weight:700;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-799da4b );}.elementor-76333 .elementor-element.elementor-element-66aad93 .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:50px;font-weight:400;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-799da4b );}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-76333 .elementor-element.elementor-element-ce19490 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-ce19490{text-align:start;font-family:"DM Sans", Sans-serif;font-size:36px;font-weight:400;font-style:normal;text-decoration:none;}.elementor-76333 .elementor-element.elementor-element-72e1abb > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-72e1abb{font-family:"DM Sans", Sans-serif;font-size:36px;font-weight:400;text-transform:none;}.elementor-76333 .elementor-element.elementor-element-043bf5e{margin-top:0px;margin-bottom:0px;padding:50px 0px 50px 0px;}.elementor-76333 .elementor-element.elementor-element-76a88c2:not(.elementor-motion-effects-element-type-background), .elementor-76333 .elementor-element.elementor-element-76a88c2 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-text );}.elementor-76333 .elementor-element.elementor-element-76a88c2 > .elementor-container{max-width:1290px;}.elementor-76333 .elementor-element.elementor-element-76a88c2{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:100px 50px 100px 50px;}.elementor-76333 .elementor-element.elementor-element-76a88c2 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-76333 .elementor-element.elementor-element-86c5345.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-76333 .elementor-element.elementor-element-86c5345.elementor-column.elementor-element[data-element_type="column"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-76333 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{padding:0px 30px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-1e0ab76 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-1e0ab76{text-align:center;}.elementor-76333 .elementor-element.elementor-element-1e0ab76 .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:50px;font-weight:400;line-height:1em;letter-spacing:0em;color:#FFFFFF;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a > .elementor-widget-container{margin:20px 20px 20px 20px;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a{text-align:center;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button a{color:#EBEBEB;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button .button-line{background-color:#EBEBEB;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover a{color:#FFFFFF !important;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover a .button-line{background-color:#FFFFFF !important;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button > span{color:#EBEBEB;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover > span{color:#FFFFFF !important;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a  .nayla-button.fill::before{background-color:#191919 !important;}.elementor-76333 .elementor-element.elementor-element-5f7bf4a .nayla-button.fill::after{background-color:var( --e-global-color-799da4b );}@media(max-width:1024px){.elementor-76333 .elementor-element.elementor-element-02d2524{margin-top:0px;margin-bottom:0px;padding:100px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-fd9770a{width:100%;max-width:100%;}.elementor-76333 .elementor-element.elementor-element-fd9770a > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-cd2249f{padding:50px 50px 50px 50px;}.elementor-76333 .elementor-element.elementor-element-14b381b{width:100%;max-width:100%;}.elementor-76333 .elementor-element.elementor-element-14b381b > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-66aad93{width:100%;max-width:100%;}.elementor-76333 .elementor-element.elementor-element-66aad93 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-043bf5e{padding:50px 50px 50px 50px;}.elementor-76333 .elementor-element.elementor-element-76a88c2{padding:50px 50px 50px 50px;}.elementor-76333 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}}@media(max-width:767px){.elementor-76333 .elementor-element.elementor-element-0b544df > .elementor-element-populated{padding:25px 25px 25px 25px;}.elementor-76333 .elementor-element.elementor-element-fd9770a .elementor-heading-title{font-size:30px;line-height:1em;letter-spacing:0em;}.elementor-76333 .elementor-element.elementor-element-cd2249f{padding:50px 25px 25px 25px;}.elementor-76333 .elementor-element.elementor-element-14b381b .elementor-heading-title{font-size:30px;line-height:1em;letter-spacing:0em;}.elementor-76333 .elementor-element.elementor-element-66aad93 .elementor-heading-title{font-size:25px;line-height:1em;letter-spacing:0em;}.elementor-76333 .elementor-element.elementor-element-043bf5e{padding:50px 0px 50px 0px;}.elementor-76333 .elementor-element.elementor-element-76a88c2{padding:50px 25px 50px 25px;}.elementor-76333 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-1e0ab76 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76333 .elementor-element.elementor-element-1e0ab76 .elementor-heading-title{font-size:25px;line-height:1em;letter-spacing:0em;}}/* Start custom CSS for section, class: .elementor-element-02d2524 */@media only screen and (max-width: 1023px) {
    
    .elementor-section.wrapper-wide .elementor-container {
        max-width: 100% !important;
    }
    
}

@media only screen and (max-width: 767px) {
    .elementor-section.wrapper-wide .elementor-container {
        margin-bottom: 0;
    }
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Thin.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-ExtraLight.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Light.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Regular.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Medium.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-SemiBold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Bold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-ExtraBold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Black.ttf') format('truetype');
}
/* End Custom Fonts CSS */</style>{"id":76333,"date":"2025-11-05T14:19:39","date_gmt":"2025-11-05T13:19:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76333"},"modified":"2025-11-05T14:22:37","modified_gmt":"2025-11-05T13:22:37","slug":"mixul-de-marketing","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/lexikon\/marketing-mix\/","title":{"rendered":"Mixul de marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76333\" class=\"elementor elementor-76333\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexicon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mixul de marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Mixul de marketing<\/strong> cuprinde pilonii centrali ai strategiilor de marketing de succes \u0219i urmeaz\u0103 modelul 4P sau 4C:<\/p>\n<h2>Model 4P:<\/h2>\n<ul>\n<li>\n<p><span style=\"font-size: large;\">- Produs<\/span><\/p>\n<\/li>\n<li>\n<p>- Pre\u021b<\/p>\n<\/li>\n<li>\n<p>- Loc (plasare)<\/p>\n<\/li>\n<li>\n<p>- Promovare (v\u00e2nz\u0103ri \u0219i comunicare)<\/p>\n<\/li>\n<\/ul>\n<h2>Model 4C:<\/h2>\n<ul>\n<li>\n<p>- Produse de baz\u0103<\/p>\n<\/li>\n<li>\n<p>- Costuri<\/p>\n<\/li>\n<li>\n<p>- Comunicare<\/p>\n<\/li>\n<li>\n<p>- Canal<\/p>\n<\/li>\n<\/ul>\n<p><br><\/p><p>Pilonii mixului de marketing sunt coordona\u021bi \u00een mod specific la punctul de v\u00e2nzare (POS) pentru a pozi\u021biona \u00een mod ideal produsele \u0219i serviciile pe pia\u021b\u0103 \u0219i pentru a optimiza abordarea clientului. Tehnologiile digitale joac\u0103 un rol din ce \u00een ce mai important \u0219i \u00eenlocuiesc presa scris\u0103.<\/p>\n<p>Cu <strong>PRESTIGE\u00eentreprindere<\/strong> de la Online Software AG pot fi utilizate \u00een special pentru gestionarea eficient\u0103 a plas\u0103rii, v\u00e2nz\u0103rilor \u0219i comunic\u0103rii. Afi\u0219ajele publicitare digitale, ecranele de plat\u0103 \u0219i contactul interactiv cu clien\u021bii permit comercian\u021bilor cu am\u0103nuntul s\u0103 pun\u0103 \u00een aplicare m\u0103suri de marketing direc\u021bionate, s\u0103 adapteze \u00een mod flexibil ofertele curente \u0219i s\u0103 ajung\u0103 la clien\u021bi direct la punctul de v\u00e2nzare (POS) - pentru un mix de marketing de succes \u00een lumea comer\u021bului cu am\u0103nuntul digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG este partenerul dumneavoastr\u0103 puternic pentru solu\u021bii de marketing POS. Serviciile noastre <a title=\"Software de marketing POS\" href=\"\/ro\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing POS<\/span><\/a> PRESTIGEenterprise v\u0103 sprijin\u0103 cu urm\u0103toarele caracteristici:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii POS\" href=\"\/ro\/solutii\/\">Solu\u021bii POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de semnalizare digital\u0103\" href=\"\/ro\/solutii\/semnalizare-digitala\/\">Solu\u021bii de semnalizare digital\u0103<\/a><\/span><\/p><\/li><li><p>- Solu\u021bii pentru <span style=\"text-decoration: underline;\"><a title=\"etichete de pre\u021b digitale\" href=\"\/ro\/etichete-electronice-de-pret\/\">etichete de pre\u021b digitale<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de imprimare\" href=\"\/ro\/solutii\/imprimare\/\">Solu\u021bii de imprimare<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de marketing mobil\" href=\"\/ro\/solutii\/mobil\/\">Solu\u021bii de marketing mobil<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u021bii media pentru retail\" href=\"\/ro\/mass-media-cu-amanuntul\/\"><span style=\"text-decoration: underline;\">Solu\u021bii media pentru retail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sunte\u021bi interesat de <br>comunicare la POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/ro\/inregistrarea-la-newsletter\/\">Abona\u021bi-v\u0103 acum la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Marketing-Mix Der Marketing-Mix umfasst die zentralen S\u00e4ulen erfolgreicher Marketingstrategien und folgt dem 4P- bzw. 4C-Modell: 4P-Modell: &#8211; Product (Produkt) &#8211; Price (Preis) &#8211; Place (Platzierung) &#8211; Promotion (Vertrieb [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76333","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing-Mix - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/lexicon\/mixul-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing-Mix - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Marketing-Mix Der Marketing-Mix umfasst die zentralen S\u00e4ulen erfolgreicher Marketingstrategien und folgt dem 4P- bzw. 4C-Modell: 4P-Modell: &#8211; Product (Produkt) &#8211; Price (Preis) &#8211; Place (Platzierung) &#8211; Promotion (Vertrieb [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/ro\/lexicon\/mixul-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T13:22:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/marketing-mix\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/marketing-mix\\\/\",\"name\":\"Marketing-Mix - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"datePublished\":\"2025-11-05T13:19:39+00:00\",\"dateModified\":\"2025-11-05T13:22:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/marketing-mix\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/marketing-mix\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/marketing-mix\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing-Mix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mixul de marketing - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/ro\/lexicon\/mixul-de-marketing\/","og_locale":"ro_RO","og_type":"article","og_title":"Marketing-Mix - Online Software AG","og_description":"POS Lexikon Marketing-Mix Der Marketing-Mix umfasst die zentralen S\u00e4ulen erfolgreicher Marketingstrategien und folgt dem 4P- bzw. 4C-Modell: 4P-Modell: &#8211; Product (Produkt) &#8211; Price (Preis) &#8211; Place (Platzierung) &#8211; Promotion (Vertrieb [&hellip;]","og_url":"https:\/\/online-software-ag.com\/ro\/lexicon\/mixul-de-marketing\/","og_site_name":"Online Software AG","article_modified_time":"2025-11-05T13:22:37+00:00","twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/marketing-mix\/","url":"https:\/\/online-software-ag.com\/lexikon\/marketing-mix\/","name":"Mixul de marketing - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-05T13:19:39+00:00","dateModified":"2025-11-05T13:22:37+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/marketing-mix\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/marketing-mix\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/marketing-mix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Marketing-Mix"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/76333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/comments?post=76333"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/76333\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/media?parent=76333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}