{"id":76359,"date":"2025-11-05T14:27:39","date_gmt":"2025-11-05T13:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76359"},"modified":"2025-11-05T14:28:07","modified_gmt":"2025-11-05T13:28:07","slug":"multicolor-esl","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/lexikon\/multicolor-esl\/","title":{"rendered":"Multicolor ESL"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76359\" class=\"elementor elementor-76359\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexicon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Multicolor ESL<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Etichetele electronice de raft (ESL) multicolore sunt adesea utilizate ca <strong>Multicolor ESL<\/strong> sau \u201cetichete electronice multicolore pentru pre\u021buri\u201d \u0219i pot afi\u0219a nu numai alb-negru, ci \u0219i culori suplimentare, precum ro\u0219u sau galben. Acestea func\u021bioneaz\u0103 folosind a\u0219a-numita tehnologie e-ink, \u00een care pigmen\u021bii de culoare microscopici din capsule sunt controla\u021bi prin impulsuri electrice. \u00cen func\u021bie de tensiune, anumite puncte de culoare se deplaseaz\u0103 la suprafa\u021b\u0103 \u0219i formeaz\u0103 astfel afi\u0219ajul vizibil. Afi\u0219ajul r\u0103m\u00e2ne vizibil chiar \u0219i f\u0103r\u0103 electricitate, ceea ce reduce considerabil consumul de energie - electricitatea este necesar\u0103 doar pentru actualizare. Ceea ce ini\u021bial putea fi afi\u0219at doar \u00een ro\u0219u \u0219i galben, pe l\u00e2ng\u0103 alb \u0219i negru, se transform\u0103 din ce \u00een ce mai mult \u00een \u201eculoare\u201c conving\u0103toare. Acest lucru ofer\u0103 comercian\u021bilor cu am\u0103nuntul o alternativ\u0103 rentabil\u0103 \u0219i mai pu\u021bin solicitant\u0103 din punct de vedere tehnic la afi\u0219ajele digitale.<br \/><br \/>Afi\u0219ajul color permite eviden\u021bierea informa\u021biilor importante, cum ar fi ofertele speciale sau promo\u021biile, ceea ce spore\u0219te aten\u021bia clien\u021bilor \u0219i \u00eembun\u0103t\u0103\u021be\u0219te experien\u021ba de cump\u0103rare. ESL-urile multicolore ajut\u0103 la automatizarea proceselor de v\u00e2nzare cu am\u0103nuntul, \u00eenlocuiesc etichetele de h\u00e2rtie \u0219i, astfel, lucreaz\u0103 mai eficient \u0219i mai durabil.<br \/><br \/>Con\u021binutul de pe etichetele ESL multicolore, cum ar fi pre\u021burile, informa\u021biile despre produse sau informa\u021biile promo\u021bionale, este controlat la nivel central prin intermediul unui sistem f\u0103r\u0103 fir, folosind adesea tehnologii precum ZigBee, Bluetooth Low Energy (BLE) sau WLAN, la fel ca \u00een cazul etichetelor ESL simple. Software-ul gestioneaz\u0103 toate etichetele din magazin \u0219i asigur\u0103 actualiz\u0103ri automate sau manuale. Pentru a deveni independent de produc\u0103tori \u0219i, dac\u0103 este necesar, pentru a putea utiliza mai mul\u021bi produc\u0103tori de ESL \u00een cadrul unui magazin sau pe pie\u021be diferite, se recomand\u0103 o platform\u0103 software independent\u0103 care nu este oferit\u0103 direct de produc\u0103torul ESL - de exemplu PRESTIGEenterprise de la Online Software AG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG este partenerul dumneavoastr\u0103 puternic pentru solu\u021bii de marketing POS. Serviciile noastre <a title=\"Software de marketing POS\" href=\"\/ro\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing POS<\/span><\/a> PRESTIGEenterprise v\u0103 sprijin\u0103 cu urm\u0103toarele caracteristici:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii POS\" href=\"\/ro\/solutii\/\">Solu\u021bii POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de semnalizare digital\u0103\" href=\"\/ro\/solutii\/semnalizare-digitala\/\">Solu\u021bii de semnalizare digital\u0103<\/a><\/span><\/p><\/li><li><p>- Solu\u021bii pentru <span style=\"text-decoration: underline;\"><a title=\"etichete de pre\u021b digitale\" href=\"\/ro\/etichete-electronice-de-pret\/\">etichete de pre\u021b digitale<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de imprimare\" href=\"\/ro\/solutii\/imprimare\/\">Solu\u021bii de imprimare<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de marketing mobil\" href=\"\/ro\/solutii\/mobil\/\">Solu\u021bii de marketing mobil<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u021bii media pentru retail\" href=\"\/ro\/mass-media-cu-amanuntul\/\"><span style=\"text-decoration: underline;\">Solu\u021bii media pentru retail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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