{"id":76560,"date":"2025-11-19T14:37:18","date_gmt":"2025-11-19T13:37:18","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76560"},"modified":"2025-11-19T14:37:53","modified_gmt":"2025-11-19T13:37:53","slug":"achizitie-spontana","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/ro\/lexikon\/spontankauf\/","title":{"rendered":"Achizi\u021bie spontan\u0103"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76560\" class=\"elementor elementor-76560\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexicon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Achizi\u021bie spontan\u0103<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Achizi\u021bie spontan\u0103<\/strong> descrie o achizi\u021bie neplanificat\u0103, impulsiv\u0103, care este declan\u0219at\u0103 direct la punctul de v\u00e2nzare (POS) - de obicei prin plasarea produsului, prin atrac\u021bie emo\u021bional\u0103 sau stimuli vizuali. Achizi\u021biile spontane joac\u0103 un rol-cheie \u00een v\u00e2nz\u0103ri, \u00een special \u00een sectorul comer\u021bului cu am\u0103nuntul, deoarece sunt adesea efectuate sub impulsul momentului - f\u0103r\u0103 nicio inten\u021bie prealabil\u0103 de a cump\u0103ra.<br \/><br \/>software de marketing POS, cum ar fi <strong>PRESTIGE\u00eentreprindere<\/strong> sprijin\u0103 comercian\u021bii cu am\u0103nuntul \u00een crearea de impulsuri specifice: de exemplu, prin con\u021binut de semnalizare digital\u0103 atr\u0103g\u0103tor, schimbarea zonelor promo\u021bionale sau oferte zilnice pe ecrane direct pe raft sau la cas\u0103. Playout-ul bazat pe date poate fi utilizat pentru a face publicitate produselor care sunt achizi\u021bionate spontan \u00een mod deosebit de frecvent. Scopul este de a activa un comportament de cump\u0103rare emo\u021bional direct la punctul de v\u00e2nzare \u0219i de a cre\u0219te \u00een mod m\u0103surabil valoarea co\u0219ului de cump\u0103r\u0103turi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG este partenerul dumneavoastr\u0103 puternic pentru solu\u021bii de marketing POS. Serviciile noastre <a title=\"Software de marketing POS\" href=\"\/ro\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing POS<\/span><\/a> PRESTIGEenterprise v\u0103 sprijin\u0103 cu urm\u0103toarele caracteristici:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii POS\" href=\"\/ro\/solutii\/\">Solu\u021bii POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de semnalizare digital\u0103\" href=\"\/ro\/solutii\/semnalizare-digitala\/\">Solu\u021bii de semnalizare digital\u0103<\/a><\/span><\/p><\/li><li><p>- Solu\u021bii pentru <span style=\"text-decoration: underline;\"><a title=\"etichete de pre\u021b digitale\" href=\"\/ro\/etichete-electronice-de-pret\/\">etichete de pre\u021b digitale<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de imprimare\" href=\"\/ro\/solutii\/imprimare\/\">Solu\u021bii de imprimare<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u021bii de marketing mobil\" href=\"\/ro\/solutii\/mobil\/\">Solu\u021bii de marketing mobil<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u021bii media pentru retail\" href=\"\/ro\/mass-media-cu-amanuntul\/\"><span style=\"text-decoration: underline;\">Solu\u021bii media pentru retail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sunte\u021bi interesat de <br>comunicare la POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/ro\/inregistrarea-la-newsletter\/\">Abona\u021bi-v\u0103 acum la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Spontankauf Ein Spontankauf bezeichnet einen ungeplanten, impulsiven Kauf, der direkt am Point of Sale (POS) ausgel&ouml;st wird &ndash; meist durch gezielte Produktplatzierung, emotionale Ansprache oder visuelle Reize. Gerade [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76560","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spontankauf - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/lexicon\/achizitie-spontana\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spontankauf - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Spontankauf Ein Spontankauf bezeichnet einen ungeplanten, impulsiven Kauf, der direkt am Point of Sale (POS) ausgel&ouml;st wird &ndash; meist durch gezielte Produktplatzierung, emotionale Ansprache oder visuelle Reize. Gerade [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/ro\/lexicon\/achizitie-spontana\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T13:37:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/\",\"url\":\"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/\",\"name\":\"Spontankauf - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"datePublished\":\"2025-11-19T13:37:18+00:00\",\"dateModified\":\"2025-11-19T13:37:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\/\/online-software-ag.com\/lexikon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Spontankauf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Achizi\u021bie spontan\u0103 - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/ro\/lexicon\/achizitie-spontana\/","og_locale":"ro_RO","og_type":"article","og_title":"Spontankauf - Online Software AG","og_description":"POS Lexikon Spontankauf Ein Spontankauf bezeichnet einen ungeplanten, impulsiven Kauf, der direkt am Point of Sale (POS) ausgel&ouml;st wird &ndash; meist durch gezielte Produktplatzierung, emotionale Ansprache oder visuelle Reize. Gerade [&hellip;]","og_url":"https:\/\/online-software-ag.com\/ro\/lexicon\/achizitie-spontana\/","og_site_name":"Online Software AG","article_modified_time":"2025-11-19T13:37:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/","url":"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/","name":"Achizi\u021bie spontan\u0103 - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-19T13:37:18+00:00","dateModified":"2025-11-19T13:37:53+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/spontankauf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/spontankauf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Spontankauf"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/76560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/comments?post=76560"}],"version-history":[{"count":4,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/76560\/revisions"}],"predecessor-version":[{"id":76564,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/76560\/revisions\/76564"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/ro\/wp-json\/wp\/v2\/media?parent=76560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}