{"id":14593,"date":"2018-09-12T14:09:13","date_gmt":"2018-09-12T12:09:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=14593"},"modified":"2024-11-11T08:09:57","modified_gmt":"2024-11-11T07:09:57","slug":"online-software-ag-buenting-utilizeaza-abordarea-digitala-a-clientilor-pe-piata","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","title":{"rendered":"B\u00fcnting utilizeaz\u0103 abordarea digital\u0103 a clien\u021bilor pe pia\u021b\u0103"},"content":{"rendered":"

Grupul B\u00fcnting utilizeaz\u0103 platforma software PRESTIGEenterprise pentru comunicarea cu magazinele Combi, Jibi \u0219i Famila<\/em><\/p>\n\n\n\n

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Weinheim, 12 septembrie 2018 <\/strong>+++ Ca parte a moderniz\u0103rii a peste 200 de magazine Combi, Famila \u0219i Jibi \u00eentre Marea Nordului \u0219i Sauerland, grupul B\u00fcnting din Frisia de Est utilizeaz\u0103 ecrane pentru a se adresa clien\u021bilor. Magazinele vor fi echipate cu ecrane \u00een zona de intrare, \u00een raionul de fructe \u0219i legume \u0219i la ghi\u0219eele de produse alimentare proaspete, precum \u0219i Semnalizare digital\u0103<\/a> Balan\u021be cu un ecran orientat spre client pentru promovarea digital\u0103. B\u00fcnting utilizeaz\u0103 platforma software PRESTIGEenterprise de la Online Software AG pentru a alimenta aceste ecrane cu mesaje publicitare \u0219i pentru a cartografia imprimarea afi\u0219elor \u00een magazine. B\u00fcnting a ales integratorul de sisteme Nordland Systems din Germania de Nord pentru a realiza instala\u021biile.<\/p>\n\n\n\n

Sina Weber, Brand Manager la B\u00fcnting, explic\u0103 modul \u00een care a ap\u0103rut proiectul: \"Noile noastre magazine ofer\u0103 un design deschis, cu rafturi joase care ofer\u0103 clien\u021bilor o vedere clar\u0103. C\u00e2rligele tradi\u021bionale de plafon nu sunt potrivite pentru acest concept. Acesta este motivul pentru care ne-am decis \u00een favoarea unui concept de comunicare digital\u0103. \u00cen plus fa\u021b\u0103 de op\u021biunile \u00eembun\u0103t\u0103\u021bite din punct de vedere vizual pentru a se adresa clien\u021bilor, imaginile \u0219i videoclipurile digitale str\u0103lucitoare atrag aten\u021bia clien\u021bilor prin simpla lor mi\u0219care. De asemenea, spa\u021biul publicitar poate fi utilizat de mai multe ori, de exemplu pentru mai multe oferte de produse, informa\u021bii despre evenimente \u0219i informa\u021bii despre servicii. Acest lucru permite plasarea mai multor informa\u021bii pe suprafa\u021b\u0103.\"<\/p>\n\n\n\n

Software-ul PRESTIGEenterprise reduce efortul implicat \u00een planificarea \u0219i implementarea campaniilor la B\u00fcnting \u0219i sprijin\u0103 astfel marketingul central. \"Cu ajutorul platformei software PRESTIGEenterprise, putem optimiza campaniile pentru sucursale \u0219i zone din sucursale definite \u00een prealabil, astfel \u00eenc\u00e2t, de exemplu, un nou produs din fructe s\u0103 fie promovat doar \u00een anumite regiuni \u0219i doar pe anumite ecrane. De asemenea, modific\u0103rile de pre\u021b ajung mult mai u\u0219or \u0219i mai rapid \u00een magazine\", explic\u0103 Sina Weber. Lucrul cu gestionarea \u0219abloanelor PRESTIGEenterprise simplific\u0103, de asemenea, crearea de mesaje publicitare digitale \u0219i asigur\u0103 o imagine corporativ\u0103 standardizat\u0103.<\/p>\n\n\n\n

\"Colaborarea cu Online Software AG a fost excelent\u0103\", rezum\u0103 Arnold Bathmann, semnatar autorizat \u0219i director al B\u00fcnting IT. \"Experien\u021ba \u0219i expertiza lor de mul\u021bi ani \u00een sectorul comer\u021bului cu am\u0103nuntul al produselor alimentare s-au remarcat \u00een mod clar \u0219i au f\u0103cut posibil\u0103 implementarea general\u0103 a proiectului \u00eentr-un ritm rapid.\" \u00cen doar c\u00e2teva luni, a fost dezvoltat un concept adecvat pentru alimentarea simultan\u0103 a peste 500 de ecrane de format mare \u0219i a peste 800 de c\u00e2ntare de semnalizare digital\u0103 cu mesaje publicitare digitale.<\/p>\n\n\n\n

Despre Grupul B\u00fcnting<\/strong><\/p>\n\n\n\n

Ca societate comercial\u0103 de dimensiuni medii, Grupul B\u00fcnting \u00ee\u0219i are sediul \u00een Leer (Frisia de Est) de peste 200 de ani. Cu peste 14 000 de angaja\u021bi \u0219i aproximativ 800 de stagiari, acesta este unul dintre cei mai mari angajatori \u0219i un factor economic important \u00een regiune. Grupul de \u00eentreprinderi include societ\u0103\u021bile de v\u00e2nz\u0103ri ale magazinelor famila, Combi \u0219i Jibi, cu diferitele lor specializ\u0103ri, precum \u0219i societatea comercial\u0103 de ceai B\u00fcnting. Grupul de societ\u0103\u021bi include, de asemenea, B\u00fcnting E-Commerce GmbH & Co. KG pentru comer\u021bul online, B\u00fcnting Gro\u00dfhandel und Service GmbH & Co. KG ca partener angro \u0219i mai multe companii de servicii.<\/p>\n\n\n\n

Despre Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGE\u00eentreprindere<\/strong><\/a> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media digitale. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, care integreaz\u0103 afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri. Cu solu\u021biile moderne de punct de v\u00e2nzare de la noi Software de semnalizare digital\u0103<\/a> PRESTIGEenterprise, cump\u0103r\u0103turile devin o experien\u021b\u0103 pentru clien\u021bii dumneavoastr\u0103. Afla\u021bi mai multe despre Solu\u021bii de semnalizare digital\u0103<\/a>.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die B\u00fcnting Unternehmensgruppe setzt die Softwareplattform PRESTIGEenterprise in der Filialkommunikation bei Combi, Jibi und Famila ein Weinheim, 12. September 2018 +++ Die ostfriesische B\u00fcnting Gruppe setzt im Zuge der Modernisierung […]<\/p>\n","protected":false},"author":9,"featured_media":70814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nB\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG<\/title>\n<meta name=\"description\" content=\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/online-software-ag-buenting-utilizeaza-abordarea-digitala-a-clientilor-pe-piata\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00fcnting nutzt digitale Kundenansprache im Markt - 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