{"id":18487,"date":"2019-02-15T10:16:36","date_gmt":"2019-02-15T09:16:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=18487"},"modified":"2024-11-11T08:34:41","modified_gmt":"2024-11-11T07:34:41","slug":"eurocis-2019-mai-multa-transparenta-si-elocventa-in-comert","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/eurocis-2019-mehr-transparenz-und-eloquenz-im-handel\/","title":{"rendered":"EuroCIS 2019: Mai mult\u0103 transparen\u021b\u0103 \u0219i elocven\u021b\u0103 \u00een comer\u021bul cu am\u0103nuntul"},"content":{"rendered":"

Solu\u021biile mobile \u0219i bazate pe voce, analiza datelor pe baz\u0103 de inteligen\u021b\u0103 artificial\u0103 pentru un control mai bun al succesului publicitar \u0219i aplica\u021biile IoT pentru sucursale sunt subiectele tendin\u021belor din acest an la PRESTIGE Solution Campus of Online Software AG<\/em><\/p>\n\n\n\n

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Weinheim, 15 februarie 2019 +++<\/strong> La Online Software AG's PRESTIGE Solution Campus din Sala 9 \/ Stand A26, vizitatorii EuroCIS din acest an vor g\u0103si solu\u021bii de pionierat \u0219i idei noi pentru abordarea multimedia perfect\u0103 a clien\u021bilor \u00een comer\u021bul cu am\u0103nuntul. Un accent deosebit va fi pus pe solu\u021biile de analiz\u0103 a datelor bazate pe voce \u0219i inteligen\u021b\u0103 artificial\u0103 pentru con\u021binuturi direc\u021bionate \u0219i monitorizarea complet\u0103 a publicit\u0103\u021bii, bazate pe software-ul PRESTIGEenterprise, lider de pia\u021b\u0103.<\/p>\n

\u00cempreun\u0103 cu partenerii de solu\u021bii Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe \u0219i Samsung Electronics, vor fi prezentate urm\u0103toarele aspecte importante:<\/p>\n

1. servicii vocale - control vocal la POS <\/strong><\/p>\n

Afla\u021bi mai multe la fa\u021ba locului despre cum func\u021bioneaz\u0103 \u0219i cum s\u0103 v\u0103 crea\u021bi propria solu\u021bie vocal\u0103 pentru Alexa Echo \u0219i Alexa Show \u0219i testa\u021bi solu\u021biile deja publicate ale clien\u021bilor de referin\u021b\u0103 Galileo, Reiseb\u00fcro (Sonnenklar TV), Hit S\u00fctterlin \u0219i Hermanns live.<\/p>\n

Pentru clien\u021bii finali la POS:<\/strong> PRESTIGEenterprise controleaz\u0103, de asemenea, solu\u021biile dvs. de semnalizare digital\u0103 la punctul de v\u00e2nzare utiliz\u00e2nd sisteme vocale moderne. Cu KIM Travel, clien\u021bii dvs. finali pot solicita cele mai recente oferte de c\u0103l\u0103torie, iar publicitatea corespunz\u0103toare este afi\u0219at\u0103 pe ecran. Cu solu\u021bia vocal\u0103 KIM Shopping, clientul poate solicita un produs, iar PRESTIGEenterprise afi\u0219eaz\u0103 pe ecran o ofert\u0103 adecvat\u0103 \u0219i arat\u0103 drumul c\u0103tre produs.<\/p>\n

Pentru clien\u021bii finali la domiciliu:<\/strong> Inspir\u0103-\u021bi clien\u021bii cu oferte, informa\u021bii \u0219i anun\u021buri despre evenimentele viitoare - disponibile din confortul canapelei tale de acas\u0103. Actualizarea datelor este automat\u0103 sau prin acces direct la portalul mobil PRESTIGEenterprise.<\/p>\n

2. televiziune \u00een direct - streaming din hambar<\/strong><\/p>\n

Din ce \u00een ce mai mul\u021bi consumatori se concentreaz\u0103 pe bun\u0103starea animalelor. Televiziunea \u00een direct v\u0103 permite s\u0103 comunica\u021bi onestitate \u0219i deschidere \u0219i s\u0103 v\u0103 sublinia\u021bi sensibilitatea fa\u021b\u0103 de bun\u0103starea \u0219i calitatea animalelor. Emisiunea, \u00een direct din grajd, poate fi \u00eenso\u021bit\u0103 de oferte actuale. \u00cen acest mod atr\u0103g\u0103tor, v\u0103 pute\u021bi promova cu succes produsele de origine animal\u0103 \u0219i, \u00een acela\u0219i timp, v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi imaginea.<\/p>\n

3. Planificarea buc\u0103t\u0103riei - consiliere vizual\u0103 cuprinz\u0103toare la POS<\/strong><\/p>\n

Av\u00e2nd \u00een vedere cererea tot mai mare de consiliere din partea clien\u021bilor, merit\u0103 s\u0103 investi\u021bi \u00een servicii de planificare, cum ar fi planificarea interactiv\u0103 a buc\u0103t\u0103riei \u0219i a b\u0103ii. Mul\u021bi v\u00e2nz\u0103tori \u00ee\u0219i planific\u0103 deja mobilarea locuin\u021bei \u00eempreun\u0103 cu clientul - adesea pe un ecran normal de PC. V\u0103 ar\u0103t\u0103m cum pot fi utilizate ajutoare mici pentru a afi\u0219a pe un ecran mare vederile destinate clientului.<\/p>\n

4. PRESTIGEenterprise - Noul design al interfe\u021bei<\/strong><\/p>\n

Cu o interfa\u021b\u0103 utilizator optimizat\u0103 care \u00eendepline\u0219te cele mai recente cerin\u021be, noua versiune 6 a software-ului PRESTIGEenterprise va fi lansat\u0103 \u00een vara anului 2019. Arunca\u021bi o prim\u0103 privire la versiunea beta, pe care o vom prezenta publicului pentru prima dat\u0103 la EuroCIS 2019.<\/p>\n

5. controlul succesului publicitar - cum \u00ee\u0219i pot gestiona comercian\u021bii cu am\u0103nuntul promovarea la POS<\/strong><\/p>\n

M\u0103surarea eficien\u021bei campaniilor de semnalizare digital\u0103 \u0219i a activit\u0103\u021bilor publicitare la POS devine din ce \u00een ce mai important\u0103. PRESTIGEenterprise furnizeaz\u0103 toate datele necesare \u00een acest sens. Aceasta \u00eenseamn\u0103 c\u0103 tot con\u021binutul afi\u0219at efectiv poate fi \u00eenregistrat \u0219i analizat. Rezultatul este o baz\u0103 semnificativ\u0103 pentru extragerea \u0219i utilizarea cuprinz\u0103toare a datelor pentru monitorizarea eficient\u0103 a succesului publicit\u0103\u021bii \u00een corela\u021bie cu v\u00e2nz\u0103rile.<\/p>\n

\u00cen plus, PRESTIGEenterprise Services<\/a>pentru a emite un raport de situa\u021bie c\u0103tre comercian\u021bii cu am\u0103nuntul. Pe baza unui Monitorizarea clien\u021bilor<\/strong> pute\u021bi afla rapid \u0219i u\u0219or dac\u0103 toate ecranele au fost alimentate cu con\u021binut, dac\u0103 toate lucr\u0103rile de imprimare au fost finalizate sau c\u00e2\u021bi vizitatori au deschis aplica\u021bia magazinului. Feedback-ul rapid privind sistemele \u00een func\u021biune, timpul scurt de r\u0103spuns \u0219i monitorizarea simpl\u0103 ofer\u0103 comercian\u021bilor cu am\u0103nuntul un sprijin enorm \u00een activitatea lor de zi cu zi.<\/p>\n

6 Internetul obiectelor - Cum vor cump\u0103ra clien\u021bii de la POS \u00een 2025<\/strong><\/p>\n

Supermagazinul IoT al partenerului de solu\u021bii PRESTIGE Allgeier Enterprise va prezenta solu\u021bii mari \u00eentr-un spa\u021biu mic. \u00cen plus fa\u021b\u0103 de comunicarea modern\u0103 \u00een magazin bazat\u0103 pe PRESTIGEenterprise, cum ar fi promovarea bazat\u0103 pe date, publicitatea de urm\u0103rire a fe\u021bei \u0219i monitorizarea succesului publicit\u0103\u021bii, vor fi expuse \u0219i solu\u021bii pentru m\u0103surarea frecven\u021bei clien\u021bilor \u0219i solu\u021bii sus\u021binute de RFID. Interconectarea inteligent\u0103 a dispozitivelor \u0219i ma\u0219inilor prin intermediul internetului va schimba semnificativ modul \u00een care tr\u0103im \u0219i muncim \u00een viitor \u0219i ofer\u0103, de asemenea, oportunit\u0103\u021bi interesante \u0219i un poten\u021bial uria\u0219 de inovare pentru sectorul de retail. Magazinul IoT va fi prezentat \u00een PRESTIGE Solution Campus.<\/p>\n

7 PRESTIGE AppBaukasten - Mai multe func\u021bii \u0219i flexibilitate pentru aplica\u021biile pentru retaileri \u0219i evenimente<\/strong><\/p>\n

Aplica\u021bia de succes PRESTIGE AppBaukasten \u00ee\u0219i prezint\u0103 func\u021bionalitatea extins\u0103 \u0219i manipularea \u00eembun\u0103t\u0103\u021bit\u0103. \u00cen plus fa\u021b\u0103 de aplica\u021biile pentru comercian\u021bii cu am\u0103nuntul pentru iOS \u0219i Android, care sunt u\u0219or de creat \u0219i de \u00eentre\u021binut prin intermediul PRESTIGEenterprise, \u00een care clien\u021bii finali primesc oferte \u0219i informa\u021bii despre pia\u021ba aleas\u0103 de ei, precum \u0219i diverse servicii, clien\u021bii pot utiliza func\u021bii extinse ale aplica\u021biei pentru a-\u0219i \u00eenso\u021bi propriile evenimente \u00een mi\u0219care. Participan\u021bii la evenimente pot utiliza aplica\u021bia pentru a oferi feedback, pentru a pune \u00eentreb\u0103ri vorbitorilor, pentru a discuta \u00eentre ei \u0219i pentru a lua parte la sondaje<\/p>\n

https:\/\/online-software-ag.com\/de\/loesungen\/mobile\/<\/a><\/p>\n

8. idei moderne de imprimare pentru POS<\/strong><\/p>\n

De la imprimarea robust\u0103 \u0219i impermeabil\u0103 \u00een magazinele de bricolaj \u0219i imprimarea \u00een format special pentru comercian\u021bii cu am\u0103nuntul de produse alimentare p\u00e2n\u0103 la imprimarea colorat\u0103, elegant\u0103 \u0219i lucioas\u0103 \u00een sectorul modei, vizitatorii campusului de solu\u021bii PRESTIGE vor g\u0103si o gam\u0103 larg\u0103 de idei moderne de imprimare - de la simple la creative. O gestionare bine conceput\u0103 a imprim\u0103rii nu numai c\u0103 economise\u0219te costuri, ci \u0219i timp, datorit\u0103 lucrului eficient.<\/p>\n

Despre Online Software AG<\/strong><\/p>\n

Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazin \u0219i, cu mai mult de 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu\u00a0\u00a0PRESTIGE\u00eentreprindere<\/strong><\/a> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de control \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL), p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri.<\/p>\n

Informa\u021bii suplimentare:<\/span><\/p>\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sprachbasierte und mobile L\u00f6sungen, KI-basierte Datenanalyse f\u00fcr eine bessere Werbeerfolgskontrolle und IoT-Anwendungen f\u00fcr die Filiale sind die diesj\u00e4hrigen Trendthemen auf dem PRESTIGE Solution Campus der Online Software AG Weinheim, 15. […]<\/p>\n","protected":false},"author":8,"featured_media":70793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-18487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nEuroCIS 2019: Mehr Transparenz und Eloquenz im Handel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentiert PRESTIGEenterprise-L\u00f6sungen f\u00fcr multimediale Kundenansprache und Voice-Technologie auf der EuroCIS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/eurocis-2019-mai-multa-transparenta-si-elocventa-in-comert\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroCIS 2019: Mehr Transparenz und Eloquenz im Handel - 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