{"id":22615,"date":"2020-02-13T10:36:04","date_gmt":"2020-02-13T09:36:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22615"},"modified":"2024-11-11T08:31:22","modified_gmt":"2024-11-11T07:31:22","slug":"euroshop-2020-jucaus-pentru-fidelizarea-clientilor","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/euroshop-2020-spielerisch-zur-kundenbindung\/","title":{"rendered":"EuroShop 2020: O abordare juc\u0103u\u0219\u0103 a fideliz\u0103rii clien\u021bilor"},"content":{"rendered":"

Consilierea interactiv\u0103 a produselor pe baz\u0103 de NFC, solu\u021biile vocale \u0219i mobile, precum \u0219i monitorizarea succesului publicitar pe baz\u0103 de inteligen\u021b\u0103 artificial\u0103 sunt subiecte de actualitate pe care vizitatorii le pot experimenta \u00een direct la Online Software AG's PRESTIGE Solution Campus.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, joi, 13 februarie 2020 +++ <\/strong>Online Software va prezenta la EuroShop, \u00een perioada 16-20 februarie 2020, tendin\u021bele viitoare importante \u00een comunicarea cu clien\u021bii la \u0219i pentru POS. La PRESTIGE Solution Campus din pavilionul 6\/A79, compania de software cu sediul \u00een Weinheim \u0219i partenerii s\u0103i vor prezenta noile dimensiuni ale solu\u021biilor tip\u0103rite \u0219i digitale sub influen\u021ba asisten\u021bilor vocali, a inteligen\u021bei artificiale (AI) \u0219i a multor alte tehnologii de viitor.<\/p>\n\n\n\n

Sub motto-ul \"Transparen\u021b\u0103 la punctul de v\u00e2nzare - comunicare clar\u0103 cu clien\u021bii cu PRESTIGEenterprise\", partenerii de solu\u021bii PRESTIGE Allgeier Enterprise Services, Caddon, Grossenbacher Systeme, Nexgen smart instore, Oki Europe \u0219i Samsung Electronics vor prezenta idei interesante pentru optimizarea proceselor de comunicare \u00een retail. De la solu\u021bii moderne de imprimare \u0219i comunicare digital\u0103 cu clien\u021bii pe ecrane, pere\u021bi video, terminale de informare, case de marcat \u0219i c\u00e2ntare p\u00e2n\u0103 la comunicarea mobil\u0103 prin aplica\u021bii \u0219i sisteme vocale, vizitatorii se pot a\u0219tepta la multe idei care faciliteaz\u0103 munca de zi cu zi la punctul de v\u00e2nzare \u0219i perfec\u021bioneaz\u0103 comunicarea publicitar\u0103.<\/p>\n\n\n\n

1st ADAM Event Box<\/h3>\n\n\n\n
\n

Infopunctul ADAM face posibil\u0103 captivarea ludic\u0103 a clien\u021bilor cu figuri atr\u0103g\u0103toare care declan\u0219eaz\u0103 informa\u021bii detaliate despre produse prin intermediul tehnologiei NFC. De exemplu, micul model al navei de croazier\u0103 declan\u0219eaz\u0103 informa\u021bii despre gama larg\u0103 de vacan\u021be de croazier\u0103 - \u0219i arat\u0103 simultan live, <\/p>\n<\/div>\n\n\n\n

unde se afl\u0103 \u00een prezent nava de croazier\u0103 pe oceanele lumii. Clien\u021bii pot apela la o gam\u0103 larg\u0103 de informa\u021bii \u0219i totul poate fi afi\u0219at pe ecran.<\/p>\n\n\n\n

2. servicii vocale - control vocal la POS<\/h3>\n\n\n\n

Platforma software PRESTIGEenterprise utilizeaz\u0103 asistentul vocal Amazon Echo ca punct de contact pentru comercian\u021bii cu am\u0103nuntul \u0219i clien\u021bii finali \u0219i r\u0103spunde la \u00eentreb\u0103ri pe baza tuturor informa\u021biilor disponibile at\u00e2t de la comercian\u021bii cu am\u0103nuntul, c\u00e2t \u0219i de la clien\u021bii finali - at\u00e2t acas\u0103, c\u00e2t \u0219i la POS. Sistemul vocal poate fi completat cu afi\u0219area de informa\u021bii suplimentare pe un ecran.<\/p>\n\n\n\n

3. tierwohl.tv - streaming din hambar<\/h3>\n\n\n\n

Cu solu\u021bia de televiziune live tierwohl.tv, Online Software AG ofer\u0103 o solu\u021bie de digital signage u\u0219or de instalat, bazat\u0103 pe platforma software PRESTIGEenterprise.<\/p>\n\n\n\n

tierwohl.tv sprijin\u0103 comercian\u021bii cu am\u0103nuntul \u0219i fermierii \u00een comunicarea c\u0103tre consumatori, \u00eentr-un mod conving\u0103tor \u0219i credibil, a angajamentului lor fa\u021b\u0103 de bun\u0103starea animalelor. Scopul este de a utiliza televiziunea \u00een direct pentru a oferi consumatorilor de pe pia\u021ba alimentar\u0103 o imagine transparent\u0103 a condi\u021biilor de cre\u0219tere \u0219i de trai ale animalelor a c\u0103ror carne o cump\u0103r\u0103 \u0219i ale c\u0103ror ou\u0103 doresc s\u0103 le m\u0103n\u00e2nce.<\/p>\n\n\n\n

4. ridicare \u0219i \u00eenv\u0103\u021bare<\/h3>\n\n\n\n

Nu ar fi practic s\u0103 ob\u021bine\u021bi informa\u021bii despre produsul pe care \u00eel \u021bine\u021bi \u00een prezent \u00een m\u00e2n\u0103? Cu solu\u021bia Lift & Learn, informa\u021biile individualizate despre produs sunt posibile atunci c\u00e2nd articolele sunt scoase de pe raft. Sistemul face diferen\u021ba \u00eentre diferite ambalaje, chiar dac\u0103 un produs se afl\u0103 \u00een locul nepotrivit. Ingredientele, originea \u0219i referin\u021bele la produsele corespunz\u0103toare pot fi afi\u0219ate pe un ecran deasupra categoriei de produse. \u00cen acest fel, captiva\u021bi clientul cu un serviciu surprinz\u0103tor \u0219i informa\u021bii suplimentare pentru ceva care \u00eel intereseaz\u0103 cu adev\u0103rat.<\/p>\n\n\n\n

5. PRESTIGEenterprise 6.0 cu o nou\u0103 interfa\u021b\u0103 utilizator<\/h3>\n\n\n\n

\u00cen noua versiune PRESTIGEenterprise 6.0, nu numai performan\u021ba a fost \u00eembun\u0103t\u0103\u021bit\u0103, dar \u0219i designul interfe\u021bei a fost re\u00eemprosp\u0103tat. Utilizatorii sunt \u00eent\u00e2mpina\u021bi acum de o interfa\u021b\u0103 complet reproiectat\u0103, cu un aspect minimalist \u0219i tonuri moderne de gri, completat\u0103 de multe pictograme noi. Informa\u021biile importante pot fi recunoscute \u0219i mai u\u0219or, iar orientarea este \u00eembun\u0103t\u0103\u021bit\u0103. Stabilitatea, calitatea \u0219i performan\u021ba sunt \u00eentotdeauna prioritare pentru software-ul online, astfel \u00eenc\u00e2t listele de redare care ruleaz\u0103 fiabil pe ecrane sunt tipice pentru PRESTIGEenterprise.<\/p>\n\n\n\n

Software-ul reprezint\u0103, de asemenea, o gestionare perfect\u0103 \u0219i f\u0103r\u0103 probleme a imprim\u0103rii. Aplica\u021bia bazat\u0103 pe iOS \u0219i Android a software-ului reflect\u0103, de asemenea, noua interfa\u021b\u0103. MobileBrowser v\u0103 permite s\u0103 accesa\u021bi PRESTIGEenterprise u\u0219or \u0219i convenabil prin intermediul dispozitivelor mobile de intrare, cum ar fi un MDE sau un smartphone, permi\u021b\u00e2ndu-v\u0103 s\u0103 gestiona\u021bi toate datele direct la POS. Scana\u021bi codul de bare al unui articol sau introduce\u021bi datele utiliz\u00e2nd o tastatur\u0103. Datele pot fi apoi fie stocate \u00een dispozitiv, fie transferate online c\u0103tre serverul dvs. web prin LAN wireless\/UMTS. Cu aceast\u0103 automatizare a procesului, lucr\u0103rile de imprimare pot fi trimise imediat c\u0103tre imprimanta back-office sau ofertele pot fi difuzate sub form\u0103 de afi\u0219 electronic, video sau anima\u021bie pe ecranele dvs. publicitare.

Mai multe informa\u021bii despre EuroShop \"<\/a><\/strong>

Despre Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Interaktive NFC-basierte Produktberatung, sprachbasierte und mobile L\u00f6sungen sowie KI-basierte Werbeerfolgskontrolle sind Trendthemen, die Besucher auf dem PRESTIGE Solution Campus der Online Software AG live erleben k\u00f6nnen. Weinheim, Donnerstag, 13.02.2020 +++ […]<\/p>\n","protected":false},"author":8,"featured_media":70754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-22615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2020: Spielerisch zur Kundenbindung - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit dem Motto Transparenz am POS \u2013 Klare Kundenkommunikation mit PRESTIGEenterprise stellen die PRESTIGE Partner innovative L\u00f6sungen vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/euroshop-2020-jucaus-pentru-fidelizarea-clientilor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2020: Spielerisch zur Kundenbindung - 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