{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"show-animal-welfare-tv-creeaza-transparenta-la-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Arat\u0103-\u021bi atitudinea! tierwohl.tv creeaz\u0103 transparen\u021b\u0103 la EDEKA Rees"},"content":{"rendered":"

Imaginile live de la ferma de pui sporesc \u00eencrederea consumatorilor la EDEKA Rees. Din ce \u00een ce mai mul\u021bi comercian\u021bi se bazeaz\u0103 pe tierwohl.tv.<\/em><\/p>\n\n\n\n

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Weinheim, 17 iulie 2020 +++<\/strong> Interesul pentru cre\u0219terea animalelor \u00een func\u021bie de specie \u0219i tendin\u021ba c\u0103tre produse regionale este \u00een continu\u0103 cre\u0219tere. Cu toate acestea, numeroasele sigilii diferite privind regionalitatea, condi\u021biile de cre\u0219tere \u0219i produsele ecologice \u00eei deruteaz\u0103 pe mul\u021bi consumatori. Prin urmare, retailerul EDEKA Rees a optat pentru conceptul de livestream tierwohl.tv \u0219i prezint\u0103 acum \u00een magazinele sale imagini live ale g\u0103inilor ou\u0103toare de la care provin ou\u0103le de pe raft.<\/p>\n\n\n\n

Din acest motiv, au fost instalate camere \u00een hambarul g\u0103inilor ou\u0103toare de la fermierul local, Gefl\u00fcgelhof Zapf. Acestea transmit evenimentele curente din hambar \u00eentr-un flux live direct c\u0103tre un ecran din supermarket. EDEKA Rees integreaz\u0103 fluxurile live ale camerelor \u00een propriul s\u0103u design \u0219i le afi\u0219eaz\u0103 alternativ cu informa\u021bii suplimentare pe ecrane. \u00cen acest fel, clientul vede un program informativ \u0219i distractiv la raftul cu ou\u0103. Alte con\u021binuturi ale programului pot include, de exemplu, explica\u021bii privind transmisiile live prezentate, locul \u00een care se afl\u0103 ferma prezentat\u0103, imagini simpatice ale fermei \u0219i ale proprietarilor fermei. Cu toate acestea, ofertele adecvate \u0219i recomand\u0103rile de produse sunt, de asemenea, ideale pentru programul de pe raftul cu ou\u0103.<\/p>\n\n\n\n

Scopul este de a oferi consumatorilor de pe pia\u021ba alimentar\u0103 o imagine sincer\u0103, prin intermediul televiziunii \u00een direct, a condi\u021biilor de cre\u0219tere \u0219i de trai ale animalelor a c\u0103ror carne doresc s\u0103 o cumpere \u0219i ale c\u0103ror ou\u0103 doresc s\u0103 le m\u0103n\u00e2nce. \u0218i pentru care sunt dispu\u0219i s\u0103 cheltuiasc\u0103 mai mul\u021bi bani dec\u00e2t pentru carnea unui animal crescut \u00een mod conven\u021bional. Tierwohl.tv ofer\u0103 astfel transparen\u021ba \u0219i onestitatea necesare pentru a c\u00e2\u0219tiga \u0219i a consolida \u00eencrederea consumatorilor \u00een tratamentul animalelor de ferm\u0103.<\/p>\n\n\n\n

\"Am instalat primul ecran \u00een magazinul nostru din Karlsruhe la \u00eenceputul lunii mai \u0219i \u00eel folosim pentru a dob\u00e2ndi o experien\u021b\u0103 ini\u021bial\u0103 \u00eenainte de a-l lansa \u00een toate cele 7 magazine la sf\u00e2r\u0219itul verii\", explic\u0103 Michael Rees, managing owner al EDEKA Rees. \"Cooperarea cu to\u021bi partenerii tierwohl.tv a fost excelent\u0103 \u0219i caracterizat\u0103 de mult angajament. Se poate spune c\u0103 acesta este un subiect emo\u021bional care mi\u0219c\u0103 mul\u021bi oameni.\"<\/p>\n\n\n\n

EDEKA Rees utilizeaz\u0103 platforma software PRESTIGEenterprise de la Online Software AG pentru a distribui fluxurile live \u0219i pentru a le afi\u0219a pe diferitele ecrane din magazin.32
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\u00cen momentul de fa\u021b\u0103 vizualiza\u021bi un con\u021binut Placeholder din YouTube<\/strong>. Pentru a accesa con\u021binutul real, face\u021bi clic pe butonul de mai jos. V\u0103 rug\u0103m s\u0103 re\u021bine\u021bi c\u0103, proced\u00e2nd astfel, ve\u021bi partaja date cu furnizori ter\u021bi.<\/p> Mai multe informa\u021bii<\/a> <\/div>

Debloca\u021bi con\u021binutul<\/a> Accepta\u021bi serviciul solicitat \u0219i debloca\u021bi con\u021binutul<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n


Despre Online Software AG<\/strong><\/p>\n\n\n\n

Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/strong><\/h4>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen […]<\/p>\n","protected":false},"author":9,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nHaltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/show-animal-welfare-tv-creeaza-transparenta-la-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! 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