{"id":25241,"date":"2020-08-26T09:27:37","date_gmt":"2020-08-26T07:27:37","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=25241"},"modified":"2024-11-08T16:17:04","modified_gmt":"2024-11-08T15:17:04","slug":"lansare-pentru-televiziunea-privind-bunastarea-animalelor-la-rewe-stanislawski-si-laas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\/","title":{"rendered":"Kick-off pentru tierwohl.tv la REWE Stanislawski \u0219i Laas"},"content":{"rendered":"

Din ce \u00een ce mai mul\u021bi comercian\u021bi cu am\u0103nuntul REWE se bazeaz\u0103 pe tierwohl.tv. Imaginile live de la ferma de pui promoveaz\u0103 transparen\u021ba \u0219i consolideaz\u0103 \u00eencrederea consumatorilor.<\/em><\/p>\n\n\n\n

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Weinheim, 26 august 2020 +++<\/strong>\u00a0De acum \u00eenainte, clien\u021bii REWE Stanislawski \u0219i Laas din Hamburg pot afla cum sunt crescute g\u0103inile ou\u0103toare prin imagini live din hambar, direct pe raftul de ou\u0103 din supermarket, atunci c\u00e2nd cump\u0103r\u0103 ou\u0103.<\/p>\n\n\n\n

Cu o suprafa\u021b\u0103 de 7 500 de metri p\u0103tra\u021bi, cel mai mare magazin Rewe din ora\u0219ul hanseatic Hamburg, care din 2014 este condus de fostul St. Paul Holger Stanislawski \u00eempreun\u0103 cu fostul juc\u0103tor al HSV Alexander Laas \u0219i fostul membru al consiliului de supraveghere al HSV Bernd Enge, \u00ee\u0219i surprinde constant clien\u021bii cu idei noi \u0219i neobi\u0219nuite. Cu o aren\u0103 de joac\u0103 de 200 de metri p\u0103tra\u021bi unde copiii pot juca fotbal sau o sear\u0103 de single \u00eentre rafturile supermarketului.<\/p>\n\n\n\n

Bun\u0103starea animalelor \u0219i produsele regionale sunt foarte populare \u00een r\u00e2ndul clientelei exigente din Hamburg. Cu toate acestea, mul\u021bi clien\u021bi sunt deruta\u021bi de numeroasele sigilii diferite privind regionalitatea, condi\u021biile de cre\u0219tere \u0219i produsele ecologice. Aici intervine tierwohl.tv. \"Ne-am decis \u00een favoarea unei comunic\u0103ri clare \u0219i oneste a condi\u021biilor \u00een care sunt crescute g\u0103inile noastre ou\u0103toare \u0219i dorim s\u0103 folosim aceast\u0103 transparen\u021b\u0103 pentru a consolida \u00eencrederea clien\u021bilor no\u0219tri \u00een angajamentul nostru regional \u0219i \u00een produsele pe care le oferim\", spune cu m\u00e2ndrie Holger Stanislawski.<\/p>\n\n\n\n

Scopul animalwelfare.tv<\/a> este de a oferi consumatorilor de pe pia\u021ba alimentar\u0103, prin intermediul televiziunii \u00een direct, o imagine sincer\u0103 asupra condi\u021biilor de cre\u0219tere \u0219i de trai ale animalelor a c\u0103ror carne doresc s\u0103 o cumpere \u0219i ale c\u0103ror ou\u0103 doresc s\u0103 le m\u0103n\u00e2nce. \u0218i pentru care sunt dispu\u0219i s\u0103 cheltuiasc\u0103 mai mul\u021bi bani. Cu imagini din grajd, Tierwohl.tv ofer\u0103 transparen\u021ba \u0219i onestitatea necesare pentru a c\u00e2\u0219tiga \u0219i a consolida \u00eencrederea consumatorilor \u00een tratamentul animalelor de ferm\u0103.<\/p>\n\n\n\n

Din acest motiv, la Gefl\u00fcgelhof Sch\u00f6necke din Neu Wulmstorf, au fost instalate camere \u00een cote\u021bul g\u0103inilor ou\u0103toare \u0219i \u00een exterior. Henner Sch\u00f6necke, proprietar al Gefl\u00fcgelhof Sch\u00f6necke \u0219i pre\u0219edinte al Asocia\u021biei germane a ou\u0103lor (BVEi), explic\u0103: \"C\u00e2nd Bernd Enge mi-a vorbit despre ideea transmiterii \u00een direct din hambar direct la raftul cu ou\u0103, am fost imediat captivat. La urma urmei, aceasta \u00eei recompenseaz\u0103 pe numero\u0219ii fermieri one\u0219ti care sunt implica\u021bi \u00eendeaproape cu propriile lor animale. \u00cen sf\u00e2r\u0219it, cu tierwohl.tv, exist\u0103 un sistem care prezint\u0103 consumatorilor imagini autentice. La fel ca la noi. Acest livestream permite nu numai vizitatorilor individuali ai fermei s\u0103 urm\u0103reasc\u0103 g\u0103inile \u00een via\u021ba lor de zi cu zi la ferma noastr\u0103, a\u0219a cum era cazul anterior, ci \u0219i tuturor clien\u021bilor Centrului REWE Stanislawski & Laas \u0219i, astfel, unei mase largi de oameni.\"<\/p>\n\n\n\n

Camerele instalate la Sch\u00f6necke transmit evenimentele curente din hambar \u00eentr-un flux live direct c\u0103tre un ecran din supermarket. REWE Stanislawski und Laas integreaz\u0103 fluxurile live de la diferitele camere \u00een propriul s\u0103u design \u0219i completeaz\u0103 cu abilitate imaginile live cu oferte de produse \u0219i informa\u021bii suplimentare, care sunt apoi afi\u0219ate alternativ pe ecrane. \u00cen acest fel, clientul vede un program informativ \u0219i distractiv la raftul cu ou\u0103. Solu\u021bia tierwohl.tv este gestionat\u0103 cu platforma software PRESTIGEenterprise de la Online Software AG.<\/p>\n\n\n\n

\"Cu tierwohl.tv, magazinul REWE din Hamburg arat\u0103 \u00eentr-un mod exemplar cum s\u0103 ia \u00een serios dorin\u021ba clien\u021bilor pentru mai mult\u0103 transparen\u021b\u0103 \u0219i s\u0103 le ofere un grad ridicat de responsabilitate personal\u0103\", laud\u0103 Michael Sylvester, manager de proiect al tierwohl.tv, ad\u0103ug\u00e2nd: \"Cu solu\u021bia livestream, trio-ul \u00ee\u0219i asum\u0103 un rol de pionierat pentru o mi\u0219care care anun\u021b\u0103 o schimbare \u00een comunicarea viitoare cu clien\u021bii.\"

Despre Online Software AG<\/strong><\/p>\n\n\n\n

Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/strong><\/h4>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Immer mehr REWE H\u00e4ndler setzen auf tierwohl.tv. Live-Bilder vom H\u00fchnerhof f\u00f6rdern die Transparenz und st\u00e4rken Verbrauchervertrauen. Weinheim, 26. August 2020 +++\u00a0Ab sofort k\u00f6nnen sich Kunden bei REWE Stanislawski und Laas […]<\/p>\n","protected":false},"author":8,"featured_media":70724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-25241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG<\/title>\n<meta name=\"description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/lansare-pentru-televiziunea-privind-bunastarea-animalelor-la-rewe-stanislawski-si-laas\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/ro\/lansare-pentru-televiziunea-privind-bunastarea-animalelor-la-rewe-stanislawski-si-laas\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T07:27:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/08\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas\",\"datePublished\":\"2020-08-26T07:27:37+00:00\",\"dateModified\":\"2024-11-08T15:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\",\"articleSection\":[\"News\",\"Pressemeldungen\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"name\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - 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