{"id":2565,"date":"2017-02-28T17:03:09","date_gmt":"2017-02-28T17:03:09","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-grosse-loesungen-ganz-klein-zeigt-der-iot-miniatursupermarkt-im-prestige-solution-campus\/"},"modified":"2024-11-08T15:46:23","modified_gmt":"2024-11-08T14:46:23","slug":"euroshop-2017-supermarketul-miniatural-iot-din-campusul-prestige-solution-prezinta-solutii-mari-la-scara-mica","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/euroshop-2017-grosse-loesungen-ganz-klein-zeigt-der-iot-miniatursupermarkt-im-prestige-solution-campus\/","title":{"rendered":"EuroShop 2017: Supermarketul IoT \u00een miniatur\u0103 de la PRESTIGE Solution Campus prezint\u0103 solu\u021bii mari la o scar\u0103 foarte mic\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Magazinul IoT \u00een miniatur\u0103 demonstreaz\u0103 poten\u021bialul internetului obiectelor pentru comer\u021bul cu am\u0103nuntul \u00een direct - bazat pe SAP HANA cu promovare bazat\u0103 pe date \u0219i publicitate cu urm\u0103rire facial\u0103.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 28 ianuarie 2017 +++<\/span> \"Internetul obiectelor\" este conceput pentru a sprijini oamenii \u00een activit\u0103\u021bile lor \u00een mod imperceptibil, f\u0103r\u0103 a le distrage aten\u021bia sau chiar a le atrage aten\u021bia. Interconectarea inteligent\u0103 a dispozitivelor \u0219i ma\u0219inilor prin intermediul internetului va schimba semnificativ modul \u00een care tr\u0103im \u0219i muncim \u00een viitor. Digitalizarea cresc\u00e2nd\u0103 a magazinelor de v\u00e2nzare cu am\u0103nuntul \u0219i posibilitatea conect\u0103rii \u00een re\u021bea a obiectelor \u00eentre ele \u0219i cu utilizatorul ofer\u0103, de asemenea, un poten\u021bial uria\u0219 de inovare cu o mare valoare ad\u0103ugat\u0103 pentru sectorul de v\u00e2nzare cu am\u0103nuntul. Allgeier Enterprise Services AG, partener de solu\u021bii PRESTIGE, \u00een colaborare cu Online Software AG, a construit un supermarket \u00een miniatur\u0103 \u00een care sunt prezentate \u00eentr-un mod clar \u0219i u\u0219or de \u00een\u021beles c\u00e2teva solu\u021bii deosebit de promi\u021b\u0103toare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modelul miniatural de supermarket, sau \"IoT Store\" pe scurt, se bazeaz\u0103 pe un sistem SAP HANA \u0219i demonstreaz\u0103, printre altele, promovarea \u00een magazin bazat\u0103 pe date \u0219i publicitatea prin urm\u0103rirea fe\u021bei. Viitorul abord\u0103rii clien\u021bilor prin POS const\u0103 \u00een individualizarea ofertelor \u0219i afi\u0219area de con\u021binut publicitar care este cu adev\u0103rat relevant \u0219i, prin urmare, interesant pentru client, fie pe baza bunurilor etichetate prin RFID, a datelor de profil de pe smartphone sau aplica\u021bie sau pe baza v\u00e2rstei \u0219i sexului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elementele digitale din designul magazinului \u0219i utilizarea smartphone-urilor pentru campanii de fidelizare a clien\u021bilor \u0219i de reduceri permit cre\u0219terea v\u00e2nz\u0103rilor \u0219i reducerea timpilor de a\u0219teptare. Rafturile inteligente, care \u00eenregistreaz\u0103 automat stocurile r\u0103mase, permit reordonarea direc\u021bionat\u0103. Astfel, pot fi evitate golurile de pe rafturi, iar clien\u021bii finali au posibilitatea de a verifica \u0219i mai precis nivelul stocurilor locale pentru a le rezerva \u00een vederea ridic\u0103rii prin Click &amp; Collect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reducerea costurilor prin automatizare \u0219i poten\u021bialul suplimentar de v\u00e2nz\u0103ri prin comunicarea orientat\u0103 c\u0103tre clien\u021bi - ofer\u0103 un impuls relevant pentru dezvoltarea comer\u021bului cu am\u0103nuntul de tip bricks-and-mortar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relocarea par\u021bial\u0103 a punctului de v\u00e2nzare \u00een mediul de via\u021b\u0103 al consumatorului, care este posibil\u0103 prin IoT, promite, de asemenea, un confort sporit pentru clien\u021bi. De exemplu, prin servicii cu valoare ad\u0103ugat\u0103 \u00een aplica\u021biile comercian\u021bilor cu am\u0103nuntul. Cel mai recent modul al aplica\u021biei \"360 de grade\" de la PRESTIGEenterprise permite clien\u021bilor comercian\u021bilor cu am\u0103nuntul s\u0103 se plimbe prin magazine prin intermediul unei imagini video panoramice de 360 de grade \u0219i s\u0103 se informeze de acas\u0103 cu privire la gama actual\u0103 de produse utiliz\u00e2nd \"realitatea virtual\u0103\". Clien\u021bii se pot cufunda complet virtual \u00een lumea cump\u0103r\u0103turilor sta\u021bionare din sufrageria lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magazinul IoT va fi prezentat de Allgeier Enterprise \u00een PRESTIGE Solution Campus la standul online Software AG din sala 9\/A79. Toate func\u021biile pot fi demonstrate live. De asemenea, magazinul \u00een miniatur\u0103 poate fi vizitat virtual cu ajutorul ochelarilor VR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazin \u0219i, cu peste 35.000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Allgeier Enterprise Services AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allgeier Enterprise Services AG este unul dintre principalii furnizori de solu\u021bii software \u0219i servicii IT pentru companii mari \u0219i mijlocii. Zece companii opereaz\u0103 sub umbrela Allgeier ES. Astfel, companiile-client primesc de la o singur\u0103 surs\u0103 o gam\u0103 complet\u0103 de servicii, de la servicii de consultan\u021b\u0103 privind strategiile \u0219i procesele p\u00e2n\u0103 la implementarea complet\u0103, precum \u0219i servicii gestionate \u00een domeniile managementului aplica\u021biilor, g\u0103zduire \u0219i cloud. De asemenea, acestea beneficiaz\u0103 de o re\u021bea de servicii la nivel na\u021bional \u0219i de o re\u021bea extins\u0103 de parteneri \u00een Europa. Pe l\u00e2ng\u0103 solu\u021biile software proprii, portofoliul include \u0219i aplica\u021bii de la produc\u0103tori renumi\u021bi \u00een domeniile planific\u0103rii resurselor \u00eentreprinderii, sistemelor de gestionare a documentelor, securit\u0103\u021bii IT, infrastructurii IT \u0219i gestion\u0103rii proceselor de afaceri. Allgeier ES este un Microsoft Gold Partner certificat \u0219i a fost recunoscut ca \"Cloud Leader\" de c\u0103tre Experton Group \u00een 2015. Compania are peste 940 de angaja\u021bi cu \u00eenalt\u0103 calificare \u00een 18 loca\u021bii din Germania, precum \u0219i sucursale \u00een Austria, Fran\u021ba, Danemarca, Polonia \u0219i Elve\u021bia. Compania face parte din grupul cotat Allgeier, cu sediul central \u00een M\u00fcnchen \u0219i peste 90 de loca\u021bii \u00een Europa, Asia \u0219i America. Holdingul are \u00een prezent 7 500 de angaja\u021bi, precum \u0219i exper\u021bi independen\u021bi \u0219i a generat v\u00e2nz\u0103ri de 445 de milioane EUR (opera\u021biuni continue) \u00een 2015, conform cifrelor preliminare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai multe informa\u021bii la <a href=\"https:\/\/www.allgeier-es.com\">https:\/\/www.allgeier-es.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Magazinul IoT \u00een miniatur\u0103 demonstreaz\u0103 poten\u021bialul internetului obiectelor pentru comer\u021bul cu am\u0103nuntul \u00een direct - bazat pe SAP HANA, cu promovare bazat\u0103 pe date \u0219i publicitate prin urm\u0103rirea fe\u021bei.  <\/p>","protected":false},"author":3,"featured_media":70854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EuroShop 2017: Gro\u00dfe L\u00f6sungen ganz klein zeigt der IoT- Miniatursupermarkt im PRESTIGE Solution Campus - Online Software AG<\/title>\n<meta name=\"description\" content=\"Der IoT-Miniatursupermarkt pr\u00e4sentiert innovative L\u00f6sungen f\u00fcr den digitalisierten Einzelhandel von Online Software AG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/euroshop-2017-supermarketul-miniatural-iot-din-campusul-prestige-solution-prezinta-solutii-mari-la-scara-mica\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2017: Gro\u00dfe L\u00f6sungen ganz klein zeigt der IoT- Miniatursupermarkt im PRESTIGE Solution Campus - 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