{"id":2569,"date":"2017-03-14T16:03:00","date_gmt":"2017-03-14T16:03:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/"},"modified":"2024-11-08T15:53:35","modified_gmt":"2024-11-08T14:53:35","slug":"euroshop-2017-experienta-cumparaturilor-este-in-centrul-atentiei","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/","title":{"rendered":"EuroShop 2017: Experien\u021ba de cump\u0103r\u0103turi este \u00een centrul aten\u021biei"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Solu\u021biile din domeniile \"abordare personalizat\u0103 a clien\u021bilor\" \u0219i \"comunicare f\u0103r\u0103 \u00eentreruperi\" au fost principalele atrac\u021bii la standul Online Software AG.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-1024x768.jpg\" alt=\"\" class=\"wp-image-70769\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web.jpg\"><img decoding=\"async\" width=\"709\" height=\"1000\" data-id=\"70771\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web.jpg\" alt=\"\" class=\"wp-image-70771\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web.jpg 709w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web-213x300.jpg 213w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web-9x12.jpg 9w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web.jpg\"><img decoding=\"async\" width=\"1000\" height=\"562\" data-id=\"70768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web.jpg\" alt=\"\" class=\"wp-image-70768\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web-18x10.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1000\" data-id=\"70770\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web.jpg\" alt=\"\" class=\"wp-image-70770\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web.jpg 620w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web-186x300.jpg 186w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web-7x12.jpg 7w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 14 martie 2017 +++ <\/span>La EuroShop 2017, software-ul online a avut ca subiect abordarea perfect\u0103 a clientului la POS \u0219i nu numai. Aplica\u021biile moderne referitoare la subiectele \u00een tendin\u021be ale \"personaliz\u0103rii\", \"comer\u021bului cu am\u0103nuntul omnichannel\" \u0219i \"comunic\u0103rii f\u0103r\u0103 \u00eentreruperi\" au fost \u00een centrul interesului vizitatorilor comerciali. La PRESTIGE Solution Campus, comercian\u021bii cu am\u0103nuntul \u0219i exper\u021bii din domeniul comer\u021bului cu am\u0103nuntul au aflat despre noile modalit\u0103\u021bi de utilizare a tehnologiilor digitale pentru comunicarea cu clien\u021bii \u0219i despre dorin\u021ba acestora de a avea o experien\u021b\u0103 mai bun\u0103 la cump\u0103r\u0103turi \u0219i de a interconecta mai mult canalele de cump\u0103r\u0103turi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sub motto-ul \"Cump\u0103r\u0103turi cu z\u00e2mbetul pe buze\", Online Software, \u00eempreun\u0103 cu partenerii s\u0103i de solu\u021bii Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics \u0219i Tradesolutions, a prezentat la EuroShop multe idei noi pentru abordarea emo\u021bional\u0103 a cump\u0103r\u0103torilor \u00een magazin - de la solu\u021bii clasice de imprimare la comunicarea digital\u0103 cu clien\u021bii pe ecrane, pere\u021bi video, terminale de informare, case de marcat \u0219i c\u00e2ntare, la comunicarea mobil\u0103 prin aplica\u021bii \u0219i solu\u021bii mobile pentru o munc\u0103 modern\u0103 \u0219i convenabil\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103spunsul la prima prezentare a noii versiuni PRESTIGEenterprise 5.2, care va fi lansat\u0103 pe pia\u021b\u0103 \u00een mai 2017 cu un instrument de monitorizare de pionierat, a fost deosebit de pozitiv. \u00cen combina\u021bie cu serviciile PRESTIGEenterprise extinse, sunt disponibile instrumente puternice pentru crearea de robo\u021bi care \u00eendeplinesc sarcini repetitive \u00een mare parte \u00een mod automat. \u00cen viitor, robo\u021bii PRESTIGE vor fi capabili s\u0103 ajute comercian\u021bii cu am\u0103nuntul \u00een \u00eendeplinirea sarcinilor zilnice \u0219i s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri privind sistemele actuale de semnalizare digital\u0103 \u0219i con\u021binutul acestora. De exemplu, \u201eCe con\u021binut ruleaz\u0103 \u00een prezent la tejgheaua de produse alimentare proaspete?\u201d sau \u201cC\u00e2t de des a fost afi\u0219at\u0103 o anumit\u0103 marc\u0103?\u201c. Astfel, comercian\u021bii cu am\u0103nuntul vor putea analiza mult mai u\u0219or \u0219i mai rapid starea campaniilor lor \u00een magazine \u0219i vor putea reac\u021biona la tendin\u021bele v\u00e2nz\u0103rilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, ideile de utilizare a robo\u021bilor de c\u0103tre clien\u021bii finali au fost, de asemenea, bine primite de vizitatorii EuroShop. \u00cen viitor, clien\u021bii ar putea utiliza robo\u021bii inteligen\u021bi pentru a apela la oferte care \u00eei intereseaz\u0103 \u00een mod deosebit, de exemplu \u00een sectorul turismului, c\u0103l\u0103torind la o anumit\u0103 or\u0103 sau \u00eentr-un loc dorit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eLansarea noii conexiuni dintre PRESTIGEenterprise \u0219i sistemul vocal Alexa de la Amazon s-a bucurat de un nivel surprinz\u0103tor de ridicat de interes\u201c, rezum\u0103 J\u00fcrgen Berens von Rautenfeld, CEO al Online Software. HIT S\u00fctterlin a fost primul retailer din Germania care a lansat o abilitate bazat\u0103 pe PRESTIGEenterprise \u00een Amazon Store. \u201eAici, PRESTIGEenterprise a reu\u0219it \u00eenc\u0103 o dat\u0103 s\u0103 \u00ee\u0219i dovedeasc\u0103 puterea ca platform\u0103 software multimedia. Acord\u0103m o mare importan\u021b\u0103 asigur\u0103rii faptului c\u0103 clien\u021bii no\u0219tri nu numai c\u0103 \u00ee\u0219i controleaz\u0103 perfect activitatea zilnic\u0103 cu PRESTIGEenterprise, dar sunt \u0219i echipa\u021bi pentru tehnologiile viitoare.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul <strong>PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de control \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL), p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informa\u021bii suplimentare:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Solu\u021biile din domeniile \"abordare personalizat\u0103 a clien\u021bilor\" \u0219i \"comunicare f\u0103r\u0103 \u00eentreruperi\" au fost principalele atrac\u021bii la standul Online Software AG <\/p>","protected":false},"author":3,"featured_media":70848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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