{"id":2573,"date":"2017-05-10T09:00:00","date_gmt":"2017-05-10T09:00:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/"},"modified":"2024-11-08T15:56:40","modified_gmt":"2024-11-08T14:56:40","slug":"fashion-digital-hagemeyer-electrizeaza-grupul-tinta-tanar-cu-punerea-in-scena-digitala","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/","title":{"rendered":"Moda digital\u0103: Hagemeyer electrizeaz\u0103 grupul \u021bint\u0103 t\u00e2n\u0103r cu punerea \u00een scen\u0103 digital\u0103"},"content":{"rendered":"

Noul concept modern de design al magazinului, cu elemente digitale, nu numai c\u0103 \u00eemprosp\u0103teaz\u0103 magazinul de adida\u0219i \u0219i moda t\u00e2n\u0103r\u0103, dar revitalizeaz\u0103 \u0219i zona de checkout.<\/em><\/p>\n\n\n\n

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Weinheim, 10 mai 2017 +++<\/span> Magazinul de mod\u0103 Hagemeyer, cu sediul \u00een Minden, a decis s\u0103 integreze elemente digitale \u00een noul design al magazinului \u00een timpul recentei renov\u0103ri a departamentului s\u0103u de \u00eembr\u0103c\u0103minte pentru femei de 3 000 de metri p\u0103tra\u021bi. NEXGEN smart instore GmbH este responsabil\u0103 pentru implementarea general\u0103 a mijloacelor digitale, \u00een timp ce software-ul de semnalizare digital\u0103 PRESTIGEenterprise este utilizat pentru gestionarea con\u021binutului, \u00eentre\u021binerea, administrarea \u0219i distribuirea mesajelor publicitare.<\/span><\/p>\n\n\n\n

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Pentru punerea \u00een scen\u0103 a lumilor DOB complet reproiectate \u0219i radical schimbate, au fost instalate at\u00e2t ecrane individuale, c\u00e2t \u0219i un perete video spectaculos cu nou\u0103 ecrane, care sunt aranjate ca o imagine decupat\u0103 at\u00e2t \u00een format portret, c\u00e2t \u0219i peisaj. Fiecare ecran poate fi controlat individual. Magazinul de adida\u0219i de 100 de metri p\u0103tra\u021bi numit \"Yourwayz\" \u0219i departamentul t\u00e2n\u0103r la mod\u0103 \"Hinterhof79\" ies \u00een eviden\u021b\u0103 \u00een special cu \"Shape Wall\", \u0219i nu doar din punctul de vedere al amenaj\u0103rii magazinului. Pe l\u00e2ng\u0103 videoclipurile promo\u021bionale ale produc\u0103torilor de produse, pe ecrane sunt afi\u0219ate \u0219i post\u0103ri de pe Instagram, iar tinerii cump\u0103r\u0103tori au posibilitatea de a-\u0219i face o fotografie cu o \u021binut\u0103 \u00eentr-o cutie foto, care este apoi afi\u0219at\u0103 pe \"Shape Wall\".<\/p>\n

Decizia \u00een favoarea ecranelor a mers m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu inten\u021bia de a conferi experien\u021bei de cump\u0103r\u0103turi \u00een noua ambian\u021b\u0103 modern\u0103 un caracter de eveniment \u0219i de a ob\u021bine astfel o mai bun\u0103 identificare \u0219i fidelizare a grupului \u021bint\u0103 t\u00e2n\u0103r fa\u021b\u0103 de magazinul de mod\u0103 Hagemeyer. \u00cen prezent, imaginile captivante \u0219i videoclipurile de mod\u0103 asigur\u0103 emo\u021bionarea digital\u0103. \u00cen viitor, \u00eens\u0103, temele \u0219i mesajele publicitare proprii ale societ\u0103\u021bii vor juca un rol tot mai important \u00een comunicarea digital\u0103.<\/p>\n

\"Nu dorim s\u0103 l\u0103s\u0103m con\u021binutul doar la latitudinea produc\u0103torilor, ci dorim s\u0103 stabilim un concept de comunicare curat, atr\u0103g\u0103tor, cu valoare de recunoa\u0219tere, bazat pe marca Hagemeyer\", explic\u0103 Martin Heinzmann, COO la Hagemeyer. \"Conceptul de \u0219ablon al PRESTIGEenterprise este ideal pentru acest lucru, deoarece permite departamentului nostru central de marketing s\u0103 utilizeze \u0219abloane diferite \u00eentr-un design corporativ standardizat pentru o gam\u0103 larg\u0103 de con\u021binuturi. Acest lucru \u00eenseamn\u0103 c\u0103 nu trebuie s\u0103 apel\u0103m la o agen\u021bie pentru fiecare mic\u0103 informa\u021bie \u0219i c\u0103 putem ac\u021biona rapid \u0219i flexibil.\"<\/p>\n

M\u0103surile de remodelare au inclus, de asemenea, reproiectarea casei de marcat, pe peretele din spate al c\u0103reia trei ecrane de format mare distreaz\u0103 clien\u021bii care a\u0219teapt\u0103 \u0219i ofer\u0103 informa\u021bii despre subiecte actuale, cum ar fi cardul clientului, tichetele cadou \u0219i noul serviciu de cump\u0103r\u0103turi personale. De asemenea, sunt planificate \u0219tiri locale \u00een colaborare cu cotidianul local. NEXGEN smart instore l-a consiliat pe Hagemeyer cu privire la planificarea mijloacelor digitale \u0219i a fost responsabil pentru realizarea IT \u0219i structural\u0103 a \"Shape Wall\" \u0219i a altor amplasamente. \u00cen plus, integratorul de sisteme cu sediul \u00een Karlsruhe a dezvoltat designul procesului pentru munca de zi cu zi cu campaniile de con\u021binut interactiv.<\/p>\n

Aceste procese personalizate ar trebui s\u0103 faciliteze pe c\u00e2t posibil rela\u021biile clientului cu PRESTIGEenterprise, iar administrarea tehnic\u0103 \u0219i \u00eentre\u021binerea sistemului hardware \u0219i a infrastructurii de re\u021bea s\u0103 fie efectuate eficient de NEXGEN smart instore. \u00cempreun\u0103 cu NEXGEN, am reu\u0219it s\u0103 stabilim un management eficient al proiectului pentru toate persoanele \u0219i departamentele implicate. Am avut la dispozi\u021bie doar 7 s\u0103pt\u0103m\u00e2ni de la primul atelier de planificare p\u00e2n\u0103 la deschidere. Ne-am atins obiectivul doar datorit\u0103 muncii profesioniste \u0219i pragmatice a tuturor celor implica\u021bi\", spune Martin Heinzmann.<\/p>\n

\u00cen prezent, paisprezece ecrane sunt controlate prin intermediul platformei software PRESTIGEenterprise, \u00eens\u0103, pe termen mediu, echipa Hagemeyer ar dori s\u0103 planifice \u0219i s\u0103 controleze \u00een mod centralizat campaniile pentru toate sistemele digitale instalate \u00een magazin, inclusiv peretele video LED exterior, care \u00eent\u00e2mpin\u0103 cump\u0103r\u0103torii foarte vizibil deasupra intr\u0103rii principale.<\/p>\n<\/div>\n\n\n\n

Despre Hermann Hagemeyer GmbH & Co. KG<\/span><\/div>\n\n\n\n

Modehaus Hagemeyer se remarc\u0103 ca un solitar \u00een regiunea Westfalia de Est\/Lippe \u00eenc\u0103 din 1879. \u00cen cele trei loca\u021bii ale sale din Minden, Stadthagen \u0219i Bad Oeynhausen, afacerea de familie se prezint\u0103 ca o cas\u0103 de mod\u0103 premium inovatoare, orientat\u0103 spre servicii \u0219i experien\u021b\u0103. Hagemeyer vinde mult mai mult dec\u00e2t mod\u0103. Face apel la toate sim\u021burile. Pe cele cinci etaje ale magazinului emblematic de 18 000 de metri p\u0103tra\u021bi din Minden este oferit un amestec de mod\u0103, stil de via\u021b\u0103, zeitgeist \u0219i delicii culinare. Gamele de produse actualizate constant \u0219i contemporane, precum \u0219i o zon\u0103 premium mare pentru b\u0103rba\u021bi \u0219i femei v\u0103 invit\u0103 s\u0103 z\u0103bovi\u021bi \u00een lumea fascinant\u0103 a stilului \u0219i a m\u0103rcii.<\/p>\n\n\n\n

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Credite foto: Hermann Hagemeyer GmbH & Co. KG \/ Jan Voth pictures<\/p>\n

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Despre Online Software AG<\/span><\/p>\n

Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazin \u0219i, cu peste 35.000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri.<\/div>\n

Despre NEXGEN smart instore <\/span><\/p>\n<\/div>\n

NEXGEN smart instore este specializat\u0103 \u00een semnalizarea digital\u0103 pentru punctele de v\u00e2nzare. Compania dezvolt\u0103 solu\u021bii pentru toate aspectele comunic\u0103rii digitale: de la aplica\u021bii de semnalizare digital\u0103 \u0219i TV pentru magazine la sisteme interactive de consiliere \u0219i conexiuni la ERP, baze de date PIM, marketing mobil \u0219i magazine online. NEXGEN smart instore sprijin\u0103 cu succes de mul\u021bi ani comercian\u021bii cu am\u0103nuntul de top cu tehnologie de magazin pentru sistemele de casierie, interfe\u021be cu sistemele ERP \u0219i toate mediile relevante pentru publicitate la POS. Serviciile personalizate \u0219i asisten\u021ba completeaz\u0103 gama de servicii. Printre clien\u021bii care se bazeaz\u0103 pe NEXGEN smart instore se num\u0103r\u0103: DEPOT, patru companii regionale EDEKA, Gebr. Heinemann, tegut, REWE f\u00fcr SIE, Ahold \u0219i ATU.<\/p>\n

Informa\u021bii suplimentare:<\/span><\/p>\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Noul concept modern de design al magazinului, cu elemente digitale, nu numai c\u0103 \u00eemprosp\u0103teaz\u0103 magazinul de adida\u0219i \u0219i moda t\u00e2n\u0103r\u0103, dar revitalizeaz\u0103 \u0219i zona de checkout.<\/p>","protected":false},"author":3,"featured_media":70843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nFashion digital: Hagemeyer elektrisiert junge Zielgruppe mit digitaler Inszenierung - Online Software AG<\/title>\n<meta name=\"description\" content=\"Hagemeyer integriert digitale Elemente in sein Ladendesign, um das Einkaufserlebnis f\u00fcr junge Kunden zu verbessern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/fashion-digital-hagemeyer-electrizeaza-grupul-tinta-tanar-cu-punerea-in-scena-digitala\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion digital: Hagemeyer elektrisiert junge Zielgruppe mit digitaler Inszenierung - 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