{"id":2575,"date":"2017-05-23T13:57:00","date_gmt":"2017-05-23T13:57:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/"},"modified":"2024-11-08T15:58:10","modified_gmt":"2024-11-08T14:58:10","slug":"germania-de-nord-edeka-ofera-imagini-digitale","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/","title":{"rendered":"EDEKA din Germania de Nord ofer\u0103 o punere \u00een scen\u0103 digital\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Retailerul EDEKA Nord Niemerszein utilizeaz\u0103 uneori formate neobi\u0219nuite de portret atunci c\u00e2nd se adreseaz\u0103 digital clien\u021bilor \u00een magazinele sale<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"803\" height=\"493\" data-id=\"70747\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg\" alt=\"\" class=\"wp-image-70747\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg 803w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-300x184.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-768x472.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg\"><img decoding=\"async\" width=\"803\" height=\"493\" data-id=\"70746\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg\" alt=\"\" class=\"wp-image-70746\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg 803w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-300x184.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-768x472.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 23 mai 2017 +++<\/span> De peste 50 de ani, afacerea de familie Niemerszein ofer\u0103 produse alimentare de zi cu zi \u00een cele mai frumoase cartiere din Hamburg. Familia Niemerszein acord\u0103 o mare importan\u021b\u0103 regionalit\u0103\u021bii, serviciilor pentru clien\u021bi \u0219i unei atmosfere de cump\u0103r\u0103turi atr\u0103g\u0103toare \u00een cele opt magazine actuale. Prin urmare, compania investe\u0219te \u00een mod regulat \u00een amenajarea magazinelor \u0219i nu am\u00e2n\u0103 lucr\u0103rile de modernizare. Decizia de a se adresa clien\u021bilor \u00een mod digital a fost luat\u0103 de timpuriu \u0219i, odat\u0103 cu aceasta, decizia \u00een favoarea software-ului de semnalizare digital\u0103 PRESTIGEenterprise de la Online Software AG. Toate magazinele sunt acum echipate cu ecrane. Peste 20 de monitoare au fost instalate numai la magazinul Winterhude redeschis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru abordarea digital\u0103 a clien\u021bilor, toate magazinele au fost echipate cu ecrane la ghi\u0219eele de produse proaspete pentru br\u00e2nz\u0103, c\u00e2rna\u021bi, carne \u0219i pe\u0219te, precum \u0219i \u00een zona de fructe \u0219i legume. De asemenea, clien\u021bii \u00ee\u0219i pot deschide apetitul pentru delicatese proaspete digital la barul de salate. \u00cen magazinul din M\u00fchlenkamp, cinci ecrane din vitrin\u0103 anun\u021b\u0103, de asemenea, ofertele actuale de pliante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Calitatea ecranelor este cu siguran\u021b\u0103 o condi\u021bie prealabil\u0103 important\u0103, deoarece dac\u0103 economisi\u021bi la cap\u0103tul gre\u0219it, ajunge\u021bi s\u0103 ave\u021bi mai multe probleme cu defec\u021biunile \u0219i repara\u021biile. \u00cen via\u021ba de zi cu zi, \u00eens\u0103, software-ul potrivit d\u0103 roade mai presus de orice. Cu PRESTIGEenterprise ca platform\u0103 software, am pariat pe calul potrivit\", confirm\u0103 Frank Ebrecht, semnatar autorizat la EDEKA Niemerszein. \"Departamentul nostru de publicitate este pe deplin flexibil cu ajutorul instrumentului software \u0219i poate planifica \u00een mod profesionist planificarea ofertei cu un aport de for\u021b\u0103 de munc\u0103 gestionabil.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franziska Boelke, care este responsabil\u0103 de prezentarea grafic\u0103 \u00een cele opt magazine, este foarte mul\u021bumit\u0103: \"PRESTIGEenterprise faciliteaz\u0103 planificarea ofertelor s\u0103pt\u0103m\u00e2nale, precum \u0219i a motivelor \u0219i clipurilor video atractive pentru alimente, \u00een func\u021bie de departamentul respectiv, \u0219i actualizarea acestora foarte rapid, dac\u0103 este necesar. De exemplu, dac\u0103 un produs din ofert\u0103 nu mai este \u00een stoc, acesta nu mai trebuie s\u0103 fie promovat\", explic\u0103 graficianul de formare, ad\u0103ug\u00e2nd: \"Delicatesele regionale sunt deosebit de populare la noi. Prefer\u0103m s\u0103 ne aprovizion\u0103m cu fructe \u0219i legume crocante \u0219i cu produse din carne \u0219i c\u00e2rna\u021bi de prim\u0103 clas\u0103 de la \u00eentreprinderi locale cu care suntem prieteni de mul\u021bi ani \u0219i, desigur, comunic\u0103m acest lucru \u0219i pe ecranele noastre.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Niemerszein este afiliat\u0103 cu EDEKA Nord \u0219i are o cifr\u0103 de afaceri anual\u0103 de aproximativ 88 de milioane de euro, cu aproximativ 450 de angaja\u021bi \u00een cele opt magazine ale sale. Platforma software PRESTIGEenterprise este utilizat\u0103 pentru planificarea, gestionarea \u0219i distribuirea complet\u0103 a con\u021binutului publicitar digital pe ecranele diferitelor loca\u021bii \u0219i departamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazin \u0219i, cu peste 35.000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\"><br>Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Retailerul EDEKA Nord Niemerszein utilizeaz\u0103 uneori formate neobi\u0219nuite de portret atunci c\u00e2nd se adreseaz\u0103 digital clien\u021bilor \u00een magazinele sale<\/p>","protected":false},"author":3,"featured_media":70841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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