{"id":35457,"date":"2022-10-20T10:32:45","date_gmt":"2022-10-20T08:32:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=35457"},"modified":"2024-11-08T15:38:40","modified_gmt":"2024-11-08T14:38:40","slug":"rewe-dugonjic-alexa","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/rewe-dugonjic-alexa\/","title":{"rendered":"REWE Dugonjic - \"Alexa, unde pot g\u0103si sushi?\""},"content":{"rendered":"

Pilotul digital ghideaz\u0103 clien\u021bii prin lumea de bunuri REWE Dugonjic. Sistemul de orientare bazat pe voce provine de la Online Software \u0219i se bazeaz\u0103 pe software-ul PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Heidelberg, 20 octombrie 2022<\/strong> +++ Cine nu a experimentat acest lucru? Rafturi pline \u0219i o varietate de produse care pot fi derutante. Aceasta este o provocare, \u00een special pentru clien\u021bii noi. Dar \u00een Unterschlei\u00dfheim, l\u00e2ng\u0103 M\u00fcnchen, c\u0103utarea unor produse specifice apar\u021bine trecutului. Aici, este vorba despre a g\u0103si \u00een loc de a c\u0103uta. \u00cen urma remodel\u0103rii ample a magazinului REWE Dugonjic din Unterschlei\u00dfheim, clien\u021bii sunt \u00eent\u00e2mpina\u021bi la intrare de Alexa, sistemul vocal al Amazon. Cu ajutorul software-ului integrat PRESTIGEenterprise de la Online Software AG, clien\u021bii pot afla \u00een mod juc\u0103u\u0219 unde pot g\u0103si anumite articole \u00een magazin. Alexa explic\u0103 mai \u00eent\u00e2i prin intermediul vocii pe ce culoar se afl\u0103 produsul dorit \u0219i apoi arat\u0103 drumul p\u00e2n\u0103 acolo pe un ecran mare.<\/p>\n\n\n\n

\"Am vrut s\u0103 le ofer locuitorilor din Unterschlei\u00dfheim un magazin modern cu elemente digitale care s\u0103 permit\u0103 conectarea la lumea online \u0219i la serviciile asociate\", spune proprietarul Husein Dugonjic, explic\u00e2nd decizia sa \u00een favoarea utiliz\u0103rii extrem de ridicate a dispozitivelor digitale \u00een magazinul s\u0103u, ad\u0103ug\u00e2nd: \"\u00cen ultimii doi ani, clien\u021bii au \u00eenv\u0103\u021bat s\u0103 utilizeze \u0219i s\u0103 aprecieze beneficiile comer\u021bului digital cu am\u0103nuntul \u0219i vreau s\u0103 combin aceste lumi pentru a le oferi clien\u021bilor mei cele mai bune servicii: Mai multe informa\u021bii accesibile pe site \u0219i mai multe op\u021biuni de consiliere, chiar \u0219i pentru acei clien\u021bi c\u0103rora nu le place s\u0103 \u00eentrebe personalul de v\u00e2nz\u0103ri.\"<\/p>\n\n\n\n

Aplica\u021bia u\u0219or de utilizat, bazat\u0103 pe limbi str\u0103ine, care st\u0103 la baza acestei solu\u021bii a fost dezvoltat\u0103 de Online Software AG. Tot con\u021binutul este gestionat \u0219i populat de platforma software PRESTIGEenterprise. Acest con\u021binut poate fi modificat rapid \u0219i u\u0219or \u00een orice moment. Acest lucru \u00eenseamn\u0103 c\u0103 clien\u021bii sunt \u00eentotdeauna la curent cu achizi\u021biile lor.<\/p>\n\n\n\n

\"Ceea ce experiment\u0103m aici este un alt pas sensibil c\u0103tre comunicarea interactiv\u0103 cu clien\u021bii \u00een magazinele cu am\u0103nuntul. Clientul poate g\u0103si produsul dorit pe raft foarte u\u0219or, f\u0103r\u0103 bariere, folosind doar cuv\u00e2ntul vorbit. Valoare ad\u0103ugat\u0103 at\u00e2t pentru consumator, c\u00e2t \u0219i pentru comerciantul cu am\u0103nuntul. Iar cheia corect\u0103 este vorbirea\", spune Volker Wissmann, CEO al Online Software AG din Heidelberg.<\/p>\n\n\n\n

REWE Dugonjic ofer\u0103 o gam\u0103 larg\u0103 de aproximativ 20.000 de articole de zi cu zi pe o suprafa\u021b\u0103 de v\u00e2nzare de aproximativ 1.680 de metri p\u0103tra\u021bi. Accentul este pus pe produse proaspete, produse regionale \u0219i produse de proximitate.
<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n


Despre Online Software AG<\/strong><\/p>\n\n\n\n

Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine de peste 25 de ani \u0219i este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri. Cu software-ul PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Germania
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Digitaler Lotse f\u00fchrt durch die Warenwelt von REWE Dugonjic. Das sprachbasierte Wegeleitsystem stammt von Online Software und basiert auf der Software PRESTIGEenterprise. Heidelberg, 20. Oktober 2022 +++ Wer kennt es […]<\/p>\n","protected":false},"author":9,"featured_media":70649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-35457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nREWE Dugonjic - "Alexa, wo finde ich Sushi?" - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Hilfe der Software PRESTIGEenterprise der Online Software AG k\u00f6nnen Kunden sich informieren, wo sie bestimmte Artikel im Markt finden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/rewe-dugonjic-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REWE Dugonjic - 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