{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Experimenta\u021bi lumea colorat\u0103 a comer\u021bului cu am\u0103nuntul \u00een alb \u0219i negru"},"content":{"rendered":"

La PRESTIGE Solution Campus, Online Software va prezenta singurul software de semnalizare digital\u0103 din lume care imprim\u0103 perfect - \u00een alb, negru \u0219i color.<\/em><\/p>\n\n\n\n

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Heidelberg, 30 ianuarie 2023 +++<\/strong> Mai mult ca oric\u00e2nd, un aspect inconfundabil conteaz\u0103 pentru prezen\u021ba m\u0103rcii \u00een comer\u021bul cu am\u0103nuntul. Prin urmare, portofoliul de solu\u021bii prezentat de Online Software AG \u00een pavilionul 6\/A 57 la EuroShop 2023 se axeaz\u0103 pe respectarea consecvent\u0103 a designului corporativ - furnizat la nivel central, individualizat la nivel local cu o valoare ridicat\u0103 de recunoa\u0219tere \u00een lan\u021buri mari de magazine din diferite regiuni \u0219i \u021b\u0103ri.<\/p>\n\n\n\n

Renun\u021b\u0103m la g\u00e2ndirea \u00een alb \u0219i negru! Comercian\u021bii cu am\u0103nuntul nu trebuie s\u0103 se decid\u0103 \u00een favoarea mijloacelor digitale sau tip\u0103rite la punctul de v\u00e2nzare. Ambele medii au locul lor \u00een abordarea clientului. La PRESTIGE Solution Campus, Online Software demonstreaz\u0103 c\u0103 nu este necesar un software separat pentru fiecare mediu \u0219i cum PRESTIGEenterprise poate fi utilizat pentru a automatiza complet \u0219i cuprinz\u0103tor multe procese \u00een crearea de publicitate pentru ecrane digitale, etichete electronice de raft (ESL) \u0219i afi\u0219e tip\u0103rite.<\/p>\n\n\n\n

Un accent deosebit va fi pus pe integrarea ESL \u00een peisajul software existent \u0219i pe provoc\u0103rile planific\u0103rii de marketing pe toate canalele - indiferent de media \u0219i produc\u0103tor.<\/p>\n\n\n\n

Livestreaming-ul va deveni, de asemenea, din ce \u00een ce mai important \u00een 2023, dup\u0103 ce un studiu realizat de Universitatea din Kassel a demonstrat efectul s\u0103u pozitiv asupra credibilit\u0103\u021bii \u0219i, ca urmare, asupra v\u00e2nz\u0103rilor. Transparen\u021ba \u0219i autenticitatea sunt bine primite de clien\u021bi, iar transmisia \u00een direct ofer\u0103 posibilitatea de a transmite ceea ce se \u00eent\u00e2mpl\u0103 \u00eentr-o ferm\u0103 de pui, de exemplu, direct la tejgheaua de servire din supermarket. Astfel, clien\u021bii au o idee despre condi\u021biile reale \u00een care sunt \u021binute animalele a c\u0103ror carne, ou\u0103 sau lapte le pot cump\u0103ra \u00een magazin.<\/p>\n\n\n\n

Online Software continu\u0103 s\u0103 se concentreze pe comunicarea intern\u0103 cu aplica\u021biile sale pentru evenimente \u0219i comunit\u0103\u021bi. Tot mai mul\u021bi comercian\u021bi cu am\u0103nuntul descoper\u0103 aplica\u021biile ca modalitate de a transmite rapid \u0219i u\u0219or informa\u021bii angaja\u021bilor, \u00eentr-un mod u\u0219or de \u00een\u021beles \u0219i sigur. E-mailul \u0219i-a tr\u0103it zilele \u0219i cine nu vrea s\u0103 renun\u021be la scrisori - de dragul mediului, dar \u0219i al costurilor? Programele de formare, cantinele \u0219i orarele de lucru, precum \u0219i feedback-ul rapid pot fi cartografiate cu u\u0219urin\u021b\u0103 \u00eentr-o aplica\u021bie, iar PRESTIGEenterprise AppBaukasten ofer\u0103 deja multe module gata f\u0103cute pentru acest lucru.<\/p>\n\n\n\n

Nu \u00een ultimul r\u00e2nd, Online Software, \u00een colaborare cu marketerul FRAMEN, va ar\u0103ta cum interfe\u021bele PRESTIGEenterprise permit comercializarea programatic\u0103 de \u00eenalt\u0103 calitate a spa\u021biului publicitar digital la POS. \"Publicitatea programatic\u0103 \u00een form\u0103 complet automatizat\u0103 este una dintre principalele zone de cre\u0219tere \u00een segmentul publicit\u0103\u021bii DooH (digital out of home).<\/p>\n\n\n\n

Euroshop 2023: Aceste tendin\u021be v\u0103 a\u0219teapt\u0103<\/a>

Despre Online Software AG<\/strong><\/p>\n\n\n\n

Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine de peste 25 de ani \u0219i este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri. Cu software-ul PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Germania
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr […]<\/p>\n","protected":false},"author":9,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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