{"id":5562,"date":"2018-03-05T10:23:41","date_gmt":"2018-03-05T09:23:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5562"},"modified":"2024-11-08T16:14:21","modified_gmt":"2024-11-08T15:14:21","slug":"eurocis-2018-excelenta-la-pos-cu-publicitate-in-timp-real-succes-control-robotics","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/eurocis-2018-exzellenz-am-pos-mit-echtzeit-werbeerfolgskontrolle-robotik\/","title":{"rendered":"EuroCIS 2018: Excelen\u021b\u0103 la POS cu monitorizare \u00een timp real a succesului publicitar, robotic\u0103 \u0219i inteligen\u021b\u0103 artificial\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Exper\u021bii din domeniul comer\u021bului cu am\u0103nuntul au fost interesa\u021bi \u00een special de digitalizarea POS-urilor, de automatizare \u0219i de monitorizarea succesului publicit\u0103\u021bii pentru promo\u021biile la POS. Din ce \u00een ce mai multe solu\u021bii se bazeaz\u0103 pe inteligen\u021ba artificial\u0103 \u00eempreun\u0103 cu asisten\u021bi vocali \u0219i robo\u021bi.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1002\" height=\"669\" data-id=\"70643\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm.jpg\" alt=\"\" class=\"wp-image-70643\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm.jpg 1002w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm-768x513.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm-18x12.jpg 18w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"70642\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-1024x577.jpg\" alt=\"\" class=\"wp-image-70642\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-1024x577.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul.jpg\"><img decoding=\"async\" width=\"1001\" height=\"668\" data-id=\"70641\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul.jpg\" alt=\"\" class=\"wp-image-70641\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul.jpg 1001w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul-768x513.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul-18x12.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"666\" data-id=\"70644\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten.jpg\" alt=\"\" class=\"wp-image-70644\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten.jpg 1001w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten-768x511.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten-18x12.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 05 martie 2018 +++ <\/strong>Sub motto-ul \u201eExcelen\u021b\u0103 la POS - Str\u0103luci\u021bi cu o comunicare impresionant\u0103 cu clien\u021bii\u201c, Online Software a prezentat o gam\u0103 larg\u0103 de solu\u021bii pentru marketing multimedia la POS la edi\u021bia din acest an a EuroCIS. \u00cempreun\u0103 cu partenerii de solu\u021bii Allgeier Enterprise Services, AOPEN, NEXGEN smart instore \u0219i Samsung Electronics, la PRESTIGE Solution Campus au fost prezentate multe solu\u021bii \u0219i idei noi pentru o abordare perfect\u0103 a clien\u021bilor, bazate pe software-ul PRESTIGEenterprise, lider de pia\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cererea a fost deosebit de mare pentru solu\u021biile bazate pe combina\u021bia de recunoa\u0219tere vocal\u0103 \u0219i inteligen\u021b\u0103 artificial\u0103, care \u00eembun\u0103t\u0103\u021besc semnificativ serviciile pentru clien\u021bi \u0219i reduc volumul de munc\u0103 al personalului de v\u00e2nz\u0103ri. Cu toate acestea, optimizarea planific\u0103rii publicit\u0103\u021bii la POS prin intermediul primelor sisteme de monitorizare \u00een timp real a succesului publicit\u0103\u021bii a fost, de asemenea, un subiect important pentru mul\u021bi vizitatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nivelul de maturitate al tehnologiilor POS nu a fost niciodat\u0103 mai bun, iar numeroasele solicit\u0103ri specifice din partea vizitatorilor de la standul Online Software AG au ar\u0103tat \u00een mod clar c\u0103 retailerii de tip bricks-and-mortar sunt preg\u0103ti\u021bi s\u0103 investeasc\u0103 \u00een tehnologii viitoare \u00een acest an\", explic\u0103 J\u00fcrgen Berens von Rautenfeld, CEO al Online Software AG. \"Implementarea rapid\u0103 \u0219i utilizarea intuitiv\u0103 de c\u0103tre cump\u0103r\u0103tor sunt \u00een centrul aten\u021biei pentru to\u021bi comercian\u021bii cu am\u0103nuntul\", spune Berens von Rautenfeld. Acest lucru a fost demonstrat \u0219i de interesul deosebit manifestat fa\u021b\u0103 de vitrina interactiv\u0103 pentru zona de exterior, care a fost prezentat\u0103 pentru prima dat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai multe despre solu\u021biile prezentate de Online Software AG<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai multe despre solu\u021biile bazate pe inteligen\u021b\u0103 artificial\u0103 \u0219i asisten\u021b\u0103 vocal\u0103<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri. Afla\u021bi mai multe despre <a title=\"Software de semnalizare digital\u0103\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/software-de-semnalizare-digitala\/\">Software de semnalizare digital\u0103<\/a> experien\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Asocia\u021bia de comer\u021b cu paturi ABK \u00ee\u0219i sprijin\u0103 membrii \u00een abordarea digital\u0103 a clien\u021bilor la POS \u0219i utilizeaz\u0103 \u00een acest scop software-ul de semnalizare digital\u0103 PRESTIGEenterprise. <\/p>","protected":false},"author":9,"featured_media":70828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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