{"id":5602,"date":"2018-02-26T10:28:14","date_gmt":"2018-02-26T09:28:14","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5602"},"modified":"2024-11-08T16:14:26","modified_gmt":"2024-11-08T15:14:26","slug":"software-ul-online-eurocis-2018-se-concentreaza-pe-controlul-succesului-publicitar-asistenta-lingvistica","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/eurocis-2018-online-software-setzt-auf-werbeerfolgskontrolle-sprachassistenz\/","title":{"rendered":"EuroCIS 2018: Software-ul online se concentreaz\u0103 pe monitorizarea succesului publicit\u0103\u021bii, asisten\u021ba vocal\u0103 \u0219i inteligen\u021ba artificial\u0103 la POS"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Weinheim, 26 februarie 2018 +++ <\/strong>Sub motto-ul \u201eExcelen\u021b\u0103 la POS - Str\u0103luci\u021bi cu o comunicare impresionant\u0103 cu clien\u021bii\u201c, Online Software va prezenta solu\u021bii str\u0103lucitoare pentru marketingul multimedia la POS \u00een sala 9 \/ D39 la EuroCIS 2018 \u00een perioada 27 februarie - 1 martie 2018. De la solu\u021bii clasice de imprimare la comunicarea digital\u0103 cu clien\u021bii pe ecrane, pere\u021bi video, terminale de informare, case de marcat \u0219i c\u00e2ntare p\u00e2n\u0103 la comunicarea mobil\u0103 prin aplica\u021bii, vizitatorii profesioni\u0219ti se pot a\u0219tepta la multe idei care le vor u\u0219ura munca de zi cu zi la punctul de v\u00e2nzare \u0219i le vor perfec\u021biona comunicarea publicitar\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gestionarea abilit\u0103\u021bilor pentru Alexa - solu\u021bii pentru controlul vocal la POS pentru comercian\u021bi \u0219i clien\u021bi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din ce \u00een ce mai multe companii de retail \u00ee\u0219i ating deja <strong>Clien\u021bii finali la domiciliu<\/strong> prin Alexa. Oferte clare, \u0219tiri \u0219i informa\u021bii importante, de exemplu despre evenimente viitoare, pot fi apelate de la Alexa acas\u0103 prin intermediul unei abilit\u0103\u021bi personalizate pentru comercian\u021bi. \u00centre\u021binerea datelor prin intermediul portalului mobil PRESTIGEenterprise este simpl\u0103 \u0219i foarte flexibil\u0103. Dar, de asemenea <strong>la POS, clien\u021bii finali pot<\/strong> Utiliza\u021bi Alexa. Cu KIM Travel, ace\u0219tia o pot \u00eentreba pe Alexa despre cele mai recente oferte de c\u0103l\u0103torie \u0219i pot avea reclamele corespunz\u0103toare afi\u0219ate pe ecran. Cu abilitatea KIM Shopping, clien\u021bii pot \u00eentreba Alexa de un produs. PRESTIGEenterprise red\u0103 apoi o ofert\u0103 potrivit\u0103 pe ecran \u0219i arat\u0103 drumul c\u0103tre produs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Controlul vocal ofer\u0103 comercian\u021bilor cu am\u0103nuntul<\/strong> \u00eempreun\u0103 cu robo\u021bii PRESTIGE, ofer\u0103 un acces complet nou la informa\u021biile din software-ul PRESTIGEenterprise. Prin intermediul unei interfe\u021be, sistemul vocal Alexa poate r\u0103spunde la \u00eentreb\u0103ri despre sistemele POS actuale \u0219i con\u021binutul acestora, de exemplu. Retailerul poate primi un raport de stare cu privire la datele existente \u00een PRESTIGEenterprise. Acesta \u00eei spune pe scurt \u0219i concis dac\u0103 toate ecranele au fost alimentate cu con\u021binut, dac\u0103 toate lucr\u0103rile de imprimare au fost finalizate sau c\u00e2\u021bi vizitatori au deschis aplica\u021bia magazinului lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRESTIGEenterprise Cockpit - mai mult\u0103 imagine de ansamblu pentru listele dvs. de redare<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mul\u021bi comercian\u021bi cu am\u0103nuntul doresc o imagine de ansamblu mai bun\u0103 a ceea ce ruleaz\u0103 \u00een prezent pe ecranele lor. Online Software a r\u0103spuns la aceast\u0103 solicitare \u0219i prezint\u0103 la EuroCIS 2018 o solu\u021bie cockpit de la PRESTIGEenterprise. Similar unui perete video, toate ecranele instalate, inclusiv programul publicitar care ruleaz\u0103 \u00een prezent, sunt afi\u0219ate \u00een mod clar unul l\u00e2ng\u0103 altul sau unul sub cel\u0103lalt. Acest lucru permite vizualizarea rapid\u0103 \u0219i u\u0219oar\u0103 a con\u021binutului pe care ecranele \u00eel afi\u0219eaz\u0103 efectiv \u00een orice moment, precum \u0219i a ecranelor inactive \u00een prezent sau care chiar provoac\u0103 probleme. Acest lucru permite un control excelent \u0219i o ac\u021biune rapid\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Monitorizarea succesului publicitar prin PRESTIGEenterprise - transformarea datelor \u00een informa\u021bii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0103surarea eficien\u021bei <a title=\"Semnalizare digital\u0103\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/semnalizare-digitala\/\">Semnalizare digital\u0103<\/a> Campaniile \u0219i activit\u0103\u021bile publicitare la POS devin din ce \u00een ce mai importante. \u0218tiind c\u00e2t de des au fost afi\u0219ate anumite reclame pe suportul POS \u0219i c\u00e2t de mult au crescut v\u00e2nz\u0103rile \u00een aceea\u0219i perioad\u0103, se poate \u00eembun\u0103t\u0103\u021bi semnificativ at\u00e2t planificarea publicit\u0103\u021bii, c\u00e2t \u0219i impactul publicit\u0103\u021bii la POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cempreun\u0103 cu firma de consultan\u021b\u0103 SAP Allgeier, Online Software utilizeaz\u0103 o solu\u021bie sus\u021binut\u0103 de SAP pentru a ar\u0103ta cum impactul publicitar al publicit\u0103\u021bii produselor poate fi vizualizat dintr-o privire, ca parte a comunic\u0103rii \u00een magazin. Analiza impactului m\u0103surilor individuale de publicitate asupra v\u00e2nz\u0103rilor \u0219i cifrei de afaceri este de o importan\u021b\u0103 central\u0103 pentru comercian\u021bii cu am\u0103nuntul \u00een ceea ce prive\u0219te cheltuielile de publicitate, gestionarea categoriilor \u0219i utilizarea mijloacelor POS digitale. PRESTIGEenterprise v\u0103 ofer\u0103 toate datele de care ave\u021bi nevoie \u00een acest sens. Aceasta \u00eenseamn\u0103 c\u0103 tot con\u021binutul afi\u0219at efectiv poate fi \u00eenregistrat \u0219i analizat. Rezultatul este o baz\u0103 semnificativ\u0103 pentru extragerea complet\u0103 a datelor \u0219i monitorizarea eficient\u0103 a succesului publicit\u0103\u021bii \u00een corela\u021bie cu v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRESTIGEenterprise Client Services, sau PECM pe scurt, permite, de asemenea, comercian\u021bilor cu am\u0103nuntul s\u0103 primeasc\u0103 un raport de stare. Pe baza monitoriz\u0103rii clien\u021bilor, pute\u021bi afla rapid \u0219i u\u0219or dac\u0103 toate ecranele au fost alimentate cu con\u021binut, dac\u0103 toate lucr\u0103rile de imprimare au fost finalizate sau c\u00e2\u021bi vizitatori au deschis aplica\u021bia magazinului dumneavoastr\u0103. Acest lucru economise\u0219te timp \u0219i aduce numeroase avantaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asistentul robot PAUL - consiliere fermec\u0103toare pentru clien\u021bi 24 de ore pe zi, 7 zile pe s\u0103pt\u0103m\u00e2n\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robotul asistent Care-O-bot 4, PAUL pe scurt, \u00eent\u00e2mpin\u0103 \u00eentotdeauna clien\u021bii \u00een magazin \u00eentr-un mod politicos \u0219i amabil - 24 de ore pe zi, 7 zile pe s\u0103pt\u0103m\u00e2n\u0103. PAUL poate ghida clien\u021bii prin magazin \u0219i le poate oferi informa\u021bii actualizate despre produse, pre\u021buri \u0219i oferte speciale. Competen\u021bele complete ale robotului \u00een materie de servicii se bazeaz\u0103 pe conectarea la sistemele software existente, interac\u021biunea vocal\u0103 sensibil\u0103 la context, recunoa\u0219terea facial\u0103 \u0219i conectivitatea VoIP. La EuroCIS, fermec\u0103torul asistent electronic va explica vizitatorilor solu\u021biile inovatoare de v\u00e2nzare cu am\u0103nuntul ale produc\u0103torului \u0219i software-ului online Mojin Robotics. (Mai multe informa\u021bii \u00een acest sens \u00eentr-un comunicat de pres\u0103 separat).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cempreun\u0103 cu partenerii de solu\u021bii Allgeier Enterprise Services, AOPEN, NEXGEN smart instore \u0219i Samsung Electronics, un spectru larg de idei inovatoare va fi prezentat la PRESTIGE Solution Campus \u00een Sala 9 \/ D39. Vor fi expuse noi solu\u021bii \u0219i idei pentru o abordare perfect\u0103 a clien\u021bilor, bazate pe software-ul PRESTIGEenterprise, lider de pia\u021b\u0103, cu un accent special pe solu\u021biile de generare a datelor pentru con\u021binut relevant \u0219i monitorizare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri. Afla\u021bi mai multe despre <a title=\"Software de semnalizare digital\u0103\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/software-de-semnalizare-digitala\/\">Software de semnalizare digital\u0103<\/a> experien\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Asocia\u021bia de comer\u021b cu paturi ABK \u00ee\u0219i sprijin\u0103 membrii \u00een abordarea digital\u0103 a clien\u021bilor la POS \u0219i utilizeaz\u0103 \u00een acest scop software-ul de semnalizare digital\u0103 PRESTIGEenterprise. <\/p>","protected":false},"author":9,"featured_media":70828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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