{"id":5607,"date":"2018-01-18T10:32:14","date_gmt":"2018-01-18T09:32:14","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5607"},"modified":"2024-11-08T16:09:05","modified_gmt":"2024-11-08T15:09:05","slug":"prestigiu-ziua-partenerului-stralucire-cu-substanta-solutii-excelente-cuceri-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/prestige-partnertag-brillanz-mit-substanz-exzellente-loesungen-erobern-den-pos\/","title":{"rendered":"Ziua partenerilor PRESTIGE: Str\u0103lucire cu substan\u021b\u0103 - Solu\u021bii excelente cuceresc POS-ul"},"content":{"rendered":"

Cea de-a 12-a edi\u021bie a Zilei Partenerilor PRESTIGE a fost plin\u0103 de subiecte referitoare la POS-ul str\u0103lucitor \u0219i la posibilit\u0103\u021bile tehnice de realizare a acestuia.<\/em><\/p>\n\n\n\n

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Weinheim, 18 ianuarie 2018 +++ <\/strong>Sub motto-ul \"Excelen\u021b\u0103 la POS - str\u0103lucire prin comunicarea impresionant\u0103 cu clien\u021bii\", exper\u021bii din sectorul comer\u021bului cu am\u0103nuntul s-au \u00eent\u00e2lnit din nou la Heidelberg pe 16 ianuarie 2018 pentru Ziua partenerilor PRESTIGE a Online Software AG. \u00cen fiecare an, clien\u021bii \u0219i partenerii companiei de software discut\u0103 subiecte actuale din retailul sta\u021bionar. Evenimentul sectorial, care a avut loc pentru a dou\u0103sprezecea oar\u0103, s-a impus \u00een ultimii ani ca o dat\u0103 fix\u0103 \u00een lumea comer\u021bului cu am\u0103nuntul.<\/p>\n\n\n\n

Specialistul \u00een cercetare de pia\u021b\u0103 Jens L\u00f6nneker de la rheingold salon a f\u0103cut lumin\u0103 asupra a ceea ce face comer\u021bul cu am\u0103nuntul de tip bricks-and-mortar atractiv din punct de vedere psihologic pentru clien\u021bi. Acesta a pus sub semnul \u00eentreb\u0103rii func\u021bia \u0219i importan\u021ba comer\u021bului cu am\u0103nuntul de tip bricks-and-mortar \u0219i a f\u0103cut apel la comercian\u021bii cu am\u0103nuntul s\u0103 aib\u0103 mai mult curaj s\u0103 dezvolte concepte disruptive pentru a continua s\u0103 cucereasc\u0103 clien\u021bii. Norbert Wittmann, CEO \u0219i fondator al Gruppe Nymphenburg, \u0219i-a \u00eemp\u0103rt\u0103\u0219it opiniile \u0219i a prezentat proiecte remarcabile de dezvoltare \u0219i restructurare a formatelor, precum \u0219i solu\u021bii pentru optimizarea proceselor \u0219i a fluxului de lucru, utiliz\u00e2nd cazuri selectate. Lutz Schneppendahl, director general al HARRES Metall-design, a subliniat, de asemenea, cum va ar\u0103ta excelen\u021ba digital\u0103 \u00een designul magazinelor viitorului.<\/p>\n\n\n\n

Retaileri precum EDEKA Minden-Hannover, care utilizeaz\u0103 platforma software PRESTIGEenterprise pentru a implementa numeroase solu\u021bii digitale pentru o abordare mai bun\u0103 a clien\u021bilor \u00een magazin, precum \u0219i pentru a-\u0219i gestiona etichetele \u0219i afi\u0219ele tip\u0103rite cu ajutorul software-ului, recent \u0219i \u00een combina\u021bie cu sistemul EDEKA LUNAR, au prezentat experien\u021bele lor \u00een implementarea proiectelor. Bertram Schreiner \u0219i Christian Minz de la EDEKA Minden-Hannover au explicat provoc\u0103rile pe care le implic\u0103 astfel de proiecte, iar Rainer Rausch de la tegut... a relatat despre noile instrumente de marketing pentru o mai mare \u00eencredere a clien\u021bilor \u0219i comunicarea la punctul de v\u00e2nzare cu subiecte relevante pentru cump\u0103r\u0103tori.<\/p>\n\n\n\n

Un punct culminant la fel de amuzant \u0219i interesant a fost raportul lui Volker Wissmann, CEO al Online Software, \u00een direct de la cel mai mare t\u00e2rg de IT pentru comer\u021bul cu am\u0103nuntul din lume, NRF Big Show din New York. \u00cempreun\u0103 cu liderul de opinie \u0219i expertul \u00een inovare Frank Rehme, acesta a prezentat un raport cu privire la subiectele-cheie actuale din comer\u021bul interna\u021bional cu am\u0103nuntul. \u00cen special, subiectele legate de inovare, cum ar fi inteligen\u021ba artificial\u0103 \u0219i clientingul f\u0103r\u0103 \u00eentreruperi, precum \u0219i implementarea lor \u00een practic\u0103 au ocupat locul central.<\/p>\n\n\n\n

\"Suntem \u00eenc\u00e2nta\u021bi c\u0103 \u0219i \u00een acest an am reu\u0219it s\u0103 stabilim teme interesante \u0219i, \u00een calitate de organizatori ai Zilelor partenerilor PRESTIGE, s\u0103 oferim clien\u021bilor \u0219i partenerilor no\u0219tri o platform\u0103 pentru un schimb deschis de experien\u021b\u0103. Prin programul de conferin\u021be de \u00eenalt\u0103 clas\u0103, dorim s\u0103 oferim impulsuri inovatoare pe care participan\u021bii s\u0103 le poat\u0103 lua cu ei acas\u0103 \u0219i s\u0103 le dezvolte \u00een continuare pentru companiile lor individuale\", spune J\u00fcrgen Berens von Rautenfeld, CEO al Online Software AG. \"Campusul universitar din Heidelberg ofer\u0103 flerul inovator ideal pentru acest lucru. Pe l\u00e2ng\u0103 prezentarea celor mai recente func\u021bii ale platformei software PRESTIGEenterprise \u0219i prezentarea de solu\u021bii avansate din punct de vedere tehnic, accentul principal a fost pus pe discu\u021biile personale \u0219i schimbul de experien\u021b\u0103 \u00eentre utilizatorii PRESTIGE. Oricine a dorit a putut s\u0103 intre \u00een atmosfera evenimentului \u00eentr-o atmosfer\u0103 relaxat\u0103 la \u00eent\u00e2lnirea din seara precedent\u0103.\"<\/p>\n\n\n\n

Despre Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri. Afla\u021bi mai multe despre Software de semnalizare digital\u0103<\/a> experien\u021b\u0103.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Asocia\u021bia de comer\u021b cu paturi ABK \u00ee\u0219i sprijin\u0103 membrii \u00een abordarea digital\u0103 a clien\u021bilor la POS \u0219i utilizeaz\u0103 \u00een acest scop software-ul de semnalizare digital\u0103 PRESTIGEenterprise. <\/p>","protected":false},"author":9,"featured_media":70831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Brillanz mit Substanz - Exzellente L\u00f6sungen erobern den POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Am 16. 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