{"id":5614,"date":"2018-01-10T10:36:29","date_gmt":"2018-01-10T09:36:29","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5614"},"modified":"2024-11-08T16:08:00","modified_gmt":"2024-11-08T15:08:00","slug":"marktkauf-meppen-se-bazeaza-pe-rafturi-digitale-cu-prestige-enterprise-dupa-noua-constructie","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/marktkauf-meppen-setzt-nach-neubau-auf-digitales-regal-mit-prestigeenterprise\/","title":{"rendered":"Marktkauf Meppen se bazeaz\u0103 pe rafturile digitale cu PRESTIGEenterprise dup\u0103 noua construc\u021bie"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Pentru prima dat\u0103, EDEKA Minden-Hannover instaleaz\u0103 un raft digital \u0219i o oglind\u0103 vestimentar\u0103 digital\u0103 \u00een magazinul Marktkauf din Meppen. Ambele solu\u021bii sunt alimentate cu con\u021binut de software-ul PRESTIGEenterprise, care este deja utilizat pentru gestionarea tip\u0103riturilor \u0219i gestionarea afi\u0219ajelor de tejghea \u0219i a c\u00e2ntarelor.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"563\" height=\"1001\" data-id=\"70687\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg\" alt=\"\" class=\"wp-image-70687\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg 563w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2-169x300.jpg 169w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2-7x12.jpg 7w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg\"><img decoding=\"async\" width=\"506\" height=\"900\" data-id=\"70688\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg\" alt=\"\" class=\"wp-image-70688\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg 506w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel-169x300.jpg 169w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel-7x12.jpg 7w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 10 ianuarie 2018 +++ <\/strong>Odat\u0103 cu redeschiderea magazinului Marktkauf din Meppen, EDEKA Minden-Hannover avanseaz\u0103 cu portofoliul s\u0103u de solu\u021bii pentru comunicarea digital\u0103 la POS. Pentru prima dat\u0103, \u00een Meppen au fost instalate un raft digital \u0219i ecrane cu func\u021bie de oglind\u0103. Ambele solu\u021bii se bazeaz\u0103 pe software-ul PRESTIGEenterprise, o platform\u0103 de comunicare de la liderul de pia\u021b\u0103 Online Software AG. Compania este specializat\u0103 \u00een solu\u021bii de retail care se concentreaz\u0103 pe gestionarea centralizat\u0103 a tuturor mijloacelor POS - tip\u0103rite, digitale \u0219i mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raftul digital poate fi g\u0103sit \u00een sec\u021biunea de b\u0103uturi spirtoase de \u00eenalt\u0103 calitate a magazinului. Este expus\u0103 o selec\u021bie de soiuri diferite, inclusiv whisky \u0219i gin, despre care clien\u021bii pot afla mai multe la raft. Cu informa\u021bii detaliate precum originea \u0219i aroma, clien\u021bii pot g\u0103si soiul potrivit. \"Dorim s\u0103 familiariz\u0103m clien\u021bii cu produse care nu sunt incluse \u00een co\u0219ul lor zilnic de cump\u0103r\u0103turi\", explic\u0103 Marius Lorenz, angajatul responsabil de proiectul \"Raftul virtual\" la EDEKA Minden-Hannover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-o etap\u0103 ulterioar\u0103 de extindere, clien\u021bii vor putea imprima o chitan\u021b\u0103 direct de la raft, astfel \u00eenc\u00e2t s\u0103 poat\u0103 ridica produsul dorit de la casa de marcat, de la biroul de informa\u021bii sau de la tejgheaua de m\u0103rfuri. \"Raftul virtual ne ofer\u0103 posibilitatea de a le oferi clien\u021bilor no\u0219tri o gam\u0103 deosebit de larg\u0103 de produse. Acest lucru se aplic\u0103 b\u0103uturilor spirtoase, de exemplu, dar \u0219i gamelor care ocup\u0103 mult spa\u021biu, cum ar fi produsele electrocasnice\", rezum\u0103 Marius Lorenz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103, de asemenea, o inova\u021bie pentru sectorul textil. O oglind\u0103 digital\u0103 este utilizat\u0103 aici pentru prima dat\u0103. Aceasta este o tehnologie a ecranului care face posibil\u0103 utilizarea unui ecran at\u00e2t ca oglind\u0103, c\u00e2t \u0219i pentru afi\u0219area promo\u021biilor. Suprafa\u021ba oglinzii poate fi utilizat\u0103 pentru oferte \u0219i informa\u021bii atunci c\u00e2nd nu este folosit\u0103 \u0219i este transformat\u0103 \u00een oglind\u0103 prin intermediul unui senzor de proximitate de \u00eendat\u0103 ce un client se apropie \u0219i dore\u0219te s\u0103 utilizeze sistemul ca oglind\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 oglind\u0103 digital\u0103 este utilizat\u0103 \u00een imediata vecin\u0103tate a toaletelor pentru clien\u021bi. Aici, clien\u021bii se pot uita o ultim\u0103 dat\u0103 la aspectul lor, dac\u0103 doresc. Aici sunt afi\u0219ate \u00een principal \u0219tiri, vremea \u0219i informa\u021bii generale despre pia\u021b\u0103. Studiile au ar\u0103tat c\u0103 tocmai aceste subiecte sunt percepute ca fiind interesante \u0219i pl\u0103cute de c\u0103tre clien\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Minden-Hannover colaboreaz\u0103 cu succes de ani de zile cu Online Software AG \u00een domeniul promov\u0103rii v\u00e2nz\u0103rilor multimedia. Pe l\u00e2ng\u0103 cooperarea de lung\u0103 durat\u0103 \u00een domeniul imprim\u0103rii de afi\u0219e \u0219i etichete, ecranele \u0219i c\u00e2ntarele din magazinele EDEKA sunt controlate \u0219i cu ajutorul software-ului PRESTIGEenterprise. Compania partener\u0103 Nexgen smart instore este responsabil\u0103 de instalarea \u0219i \u00eentre\u021binerea \u00een magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Av\u00e2nd \u00een vedere cerin\u021bele tehnologice viitoare, compania regional\u0103 se concentreaz\u0103 pe securitatea pe termen lung, stabilitatea sistemului \u0219i flexibilitatea pentru comercian\u021bii s\u0103i cu am\u0103nuntul. \"Am optat \u00een mod deliberat pentru o solu\u021bie orientat\u0103 spre viitor, care se concentreaz\u0103 asupra optimiz\u0103rii proceselor, stabilit\u0103\u021bii \u0219i viabilit\u0103\u021bii viitoare a software-ului \u0219i, prin urmare, asupra beneficiilor pe termen lung\", explic\u0103 Marcus Bleidorn, responsabil pentru mass-media de retail la EDEKA Minden-Hannover. \"Pentru noi, PRESTIGEenterprise este platforma cu ajutorul c\u0103reia putem conecta \u0219i controla p\u0103r\u021bi mari din media care sunt importante pentru comer\u021bul cu am\u0103nuntul \u0219i, de asemenea, putem integra cu u\u0219urin\u021b\u0103 noi media.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre EDEKA Minden-Hannover<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu o cifr\u0103 de afaceri de 8,2 miliarde de euro \u0219i 68 808 angaja\u021bi, inclusiv comercian\u021bi cu am\u0103nuntul independen\u021bi, EDEKA Minden-Hannover este compania regional\u0103 cu cea mai mare cifr\u0103 de afaceri din grupul EDEKA, care este organizat ca o cooperativ\u0103. Zona de afaceri se \u00eentinde de la grani\u021ba olandez\u0103 la cea polonez\u0103 \u0219i include o parte din Westfalia de Est-Lippe, aproape toat\u0103 Saxonia Inferioar\u0103, Bremen, Saxonia-Anhalt, Berlin \u0219i Brandenburg. Mai mult de dou\u0103 treimi din cele aproape 1 500 de magazine sunt de\u021binute de comercian\u021bi cu am\u0103nuntul EDEKA independen\u021bi. EDEKA Minden-Hannover include, de asemenea, 24 de magazine en-gros C+C (MIOS), cinci brut\u0103rii (Sch\u00e4fer's) \u0219i dou\u0103 unit\u0103\u021bi de produc\u021bie de carne \u0219i c\u00e2rna\u021bi (Bauerngut).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Minden eG a fost \u00eenfiin\u021bat\u0103 \u00een 1920 ca o asocia\u021bie cooperativ\u0103 a comercian\u021bilor independen\u021bi. \u00cen prezent, mai mult de 600 de membri cooperatori fac parte din EDEKA Minden eG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri. Afla\u021bi mai multe despre <a title=\"Software de semnalizare digital\u0103\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/software-de-semnalizare-digitala\/\">Software de semnalizare digital\u0103<\/a> experien\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Asocia\u021bia de comer\u021b cu paturi ABK \u00ee\u0219i sprijin\u0103 membrii \u00een abordarea digital\u0103 a clien\u021bilor la POS \u0219i utilizeaz\u0103 \u00een acest scop software-ul de semnalizare digital\u0103 PRESTIGEenterprise. <\/p>","protected":false},"author":8,"featured_media":70832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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