{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-industria-animalelor-de-companie-pe-calea-digitalizarii","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF Forum 2020: Industria animalelor de companie pe calea digitaliz\u0103rii"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF Forum 2020: Industria animalelor de companie pe calea digitaliz\u0103rii<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Prezentarea lui Volker Wissmann la forumul industriei animalelor de companie ZZF\" class=\"wp-image-67442\" title=\"Volker Wissmann - Prelegere la forumul ZZF pentru industria animalelor de companie\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"R\u0103m\u00e2i interesant \u0219i relevant: Cum ajunge industria animalelor de companie la oameni cu solu\u021bii inteligente\" a fost motto-ul evenimentului specializat de dou\u0103 zile pentru comercian\u021bii cu am\u0103nuntul de animale de companie, centre de sistem, produc\u0103tori, \u00eengrijitori de animale de companie \u0219i al\u021bi furnizori de servicii. Pia\u021ba animalelor de companie devine din ce \u00een ce mai complex\u0103: noile tehnologii, noile reglement\u0103ri legale \u0219i, mai presus de toate, schimbarea comportamentului de cump\u0103rare al clien\u021bilor determin\u0103 o reg\u00e2ndire \u0219i \u00een industria animalelor de companie. Prin urmare, factorii care vor ajuta \u00eentreprinderile zoologice specializate s\u0103 r\u0103m\u00e2n\u0103 relevante pentru clien\u021bii lor au fost dezb\u0103tut intens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solu\u021biile inteligente care pot fi utilizate pentru a ajunge la oameni \u00een viitor au fost prezentate \u00een numeroase discu\u021bii. Volker Wissmann, specialist \u00een g\u00e2ndirea de viitor \u0219i expert \u00een comer\u021bul cu am\u0103nuntul, Online Software AG, a ar\u0103tat cum poate func\u021biona marketingul multimedia \u00een comer\u021bul cu am\u0103nuntul. El a adus cu el numeroase exemple practice. \"V\u00e2nzarea cu ajutorul mediilor digitale este posibil\u0103\", a spus el \u0219i a \u00eencercat s\u0103 construiasc\u0103 o punte \u00eentre tehnologie \u0219i industria animalelor de companie \u00een prezentarea sa. \"Utilizarea noilor tehnologii \u00een sectorul zoologic, cum ar fi utilizarea asisten\u021bilor vocali la biroul de informa\u021bii, trebuie privit\u0103 critic din punctul de vedere al beneficiilor sale, \u00eens\u0103 a r\u0103m\u00e2ne blocat \u00een structurile existente atunci c\u00e2nd mediul se schimb\u0103 semnificativ \u00een acela\u0219i timp nu este promi\u021b\u0103tor\", a explicat Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailerii trebuie s\u0103 fie deschi\u0219i la idei noi \u0219i s\u0103 analizeze ce solu\u021bii noi pot fi adaptate \u0219i la industria animalelor de companie. Ca exemplu, Volker Wissmann a prezentat modelul&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>animalwelfare.tv<\/u><\/a>&nbsp;\u00een care clien\u021bilor de la punctul de v\u00e2nzare li se ofer\u0103 o perspectiv\u0103 asupra cre\u0219terii \u0219i condi\u021biilor de via\u021b\u0103 ale animalelor de ferm\u0103 prin intermediul televiziunii \u00een direct. Un exemplu care arat\u0103 c\u0103 solu\u021biile digitale pot fi utilizate \u0219i pentru a transmite emo\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, CEO al Online Software AG, \u00eentr-un interviu despre marketingul multimedia la punctul de v\u00e2nzare (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Forum ZZF pentru industria animalelor de companie<\/strong>&nbsp;este cel mai important congres comercial anual pentru comercian\u021bii cu am\u0103nuntul de animale de companie, lan\u021burile de animale de companie, angrosi\u0219tii \u0219i produc\u0103torii de articole pentru animale de companie. Acesta ofer\u0103 instruire \u0219i este o platform\u0103 de comunicare ideal\u0103: \u00een fiecare an particip\u0103 aproximativ 150 de participan\u021bi la pia\u021b\u0103 din sectorul comercial \u0219i din companiile produc\u0103toare. Urm\u0103torul ZZF Pet Industry Forum va avea loc \u00eentre 2 \u0219i 3 martie 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicat de pres\u0103 oficial al ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF Forum 2020: Industria animalelor de companie pe calea digitaliz\u0103rii<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZZF-Forum 2020: Die Heimtierbrache auf dem Weg in die Digitalisierung - 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