{"id":68022,"date":"2021-05-03T11:35:00","date_gmt":"2021-05-03T09:35:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68022"},"modified":"2024-11-08T16:06:35","modified_gmt":"2024-11-08T15:06:35","slug":"bosch-se-bazeaza-pe-elemente-digitale-in-noul-concept-shop-in-shop","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/blog\/bosch-setzt-auf-digitale-elemente-im-neuen-shop-in-shop-konzept\/","title":{"rendered":"Bosch se bazeaz\u0103 pe elemente digitale \u00een noul concept shop-in-shop"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"802\" height=\"277\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header.jpg\" alt=\"\" class=\"wp-image-68047\" title=\"OnlineSoftwareAG_Bosch-Shop-in-Shop_header\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header.jpg 802w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header-300x104.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header-768x265.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header-18x6.jpg 18w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cempreun\u0103 cu specialistul \u00een amenaj\u0103ri de magazine Wanzel \u0219i cu expertul \u00een digital signage Online Software, Bosch a dezvoltat un nou concept shop-in-shop care include elemente digitale ce invit\u0103 la interac\u021biune \u0219i ofer\u0103 sfaturi clien\u021bilor. Pentru cel mai mare produc\u0103tor mondial de unelte de bricolaj, leg\u0103tura dintre experien\u021bele de cump\u0103r\u0103turi digitale \u0219i sta\u021bionare a fost \u00een centrul conceptului. Scopul a fost acela de a crea o experien\u021b\u0103 complet\u0103 de cump\u0103r\u0103turi de bricolaj care s\u0103 combine avantajele comer\u021bului online cu caracteristicile speciale ale cump\u0103r\u0103turilor din c\u0103r\u0103mid\u0103 \u0219i mortar.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Clientul g\u0103se\u0219te trei zone sub un singur acoperi\u0219 simbolizat: lumea inspira\u021biei, lumea proiectului \u0219i lumea produsului. \u00cen afi\u0219ajul atr\u0103g\u0103tor din partea de sus a gondolei&nbsp;<strong>O lume a inspira\u021biei \u0219i a ideilor,<\/strong>&nbsp;cele mai noi ma\u0219ini de la Bosch sunt afi\u0219ate sub un perete video format din 3 ecrane adiacente. Fiec\u0103rui aparat \u00eei este atribuit\u0103 o sonerie. Atunci c\u00e2nd acesta este ap\u0103sat, con\u021binutul corespunz\u0103tor aparatului apare pe ecranul de deasupra. De la imagini creative ale aplica\u021biilor \u0219i scurte videoclipuri inspira\u021bionale p\u00e2n\u0103 la date tehnice, clien\u021bii primesc informa\u021bii complete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1.jpg\"><img decoding=\"async\" width=\"876\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-876x1024.jpg\" alt=\"\" class=\"wp-image-68057\" style=\"object-fit:cover\" title=\"OnlineSoftwareAG_Bosch-Shop-in-Shop_1\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-876x1024.jpg 876w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-257x300.jpg 257w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-768x898.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-1314x1536.jpg 1314w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-1752x2048.jpg 1752w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-10x12.jpg 10w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/05\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-881x1030.jpg\"><\/a>\u00cen plus fa\u021b\u0103 de lumea inspira\u021biei, sub titlul&nbsp;<strong>Idei de proiect<\/strong>&nbsp;Pe perete este montat un alt ecran mare, care poate fi activat cu ajutorul a dou\u0103 buzzeri. Buzzerul 1 conduce la pagina comunit\u0103\u021bii online Bosch, unde membrii acesteia \u00ee\u0219i prezint\u0103 proiectele preferate, inclusiv materialele \u0219i utilajele pe care le folosesc. Buzzerul 2 direc\u021bioneaz\u0103 clientul c\u0103tre magazinul online al magazinului de bricolaj pe care \u00eel viziteaz\u0103 \u00een prezent. \u00cen cazul \u00een care \u00eei lipsesc produse sau materiale din stocul magazinului, acesta le poate comanda imediat cu doar c\u00e2teva clicuri \u0219i apoi le poate livra. Desigur, clien\u021bii se pot familiariza \u0219i cu lumea produselor Bosch direct \u00een magazin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cealalt\u0103 parte a \"c\u0103su\u021bei\" Bosch, clien\u021bii din&nbsp;<strong>Lumea produsului<\/strong>Avantajele acestor ma\u0219ini sunt comunicate cu imagini digitale \u0219i motive ale produselor pe un alt ecran mare care atrage aten\u021bia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen calitate de partener vechi al Wanzl, Online Software AG sprijin\u0103 noul concept shop-in-shop pe partea de software cu platforma de comunicare PRESTIGEenterprise. Sistemul permite ca con\u021binutul s\u0103 fie planificat pe termen lung, limitat \u00een timp \u0219i actualizat \u00een orice moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conceptul este \u00eenc\u0103 \u00een faza de testare. Primul magazin din cadrul acestuia a fost deschis la \u00eenceputul anului \u00een Lohja, Finlanda, de c\u0103tre Motonet Finland, un partener comercial Bosch. Vor urma \u0219i altele.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.wanzl.com\/de_DE\/wanzl-inside\/presse-und-news\/wanzl-und-bosch-entwickeln-neues-shop-in-shop-konzept~n4775\" target=\"_blank\" rel=\"noreferrer noopener\">Mai multe informa\u021bii<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt, in dem u. a.&nbsp; digitale Elemente enthalten sind, die zur Interaktion einladen und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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