{"id":68127,"date":"2021-10-15T15:23:00","date_gmt":"2021-10-15T13:23:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68127"},"modified":"2024-11-08T15:47:02","modified_gmt":"2024-11-08T14:47:02","slug":"show-bunastarea-animalelor-tv-cresterea-animalelor-consolidarea-increderii","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/blog\/tierwohl-tv-haltung-zeigen-vertrauen-staerken\/","title":{"rendered":"tierwohl.tv Arat\u0103 atitudine - consolideaz\u0103 \u00eencrederea"},"content":{"rendered":"

Interviu - J\u00fcrgen Berens von Rautenfeld, CEO al Online Software AG<\/p>\n\n\n\n

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Cum a ap\u0103rut tierwohl.tv?<\/strong><\/p>\n\n\n\n

BvR:<\/strong> Ideea tierwohl.tv m\u0103 mi\u0219c\u0103 de mai bine de zece ani. Aceste mesaje \u0219i declara\u021bii publicitare extrem de netransparente atunci c\u00e2nd face\u021bi cump\u0103r\u0103turi - \u00een special pentru carne \u0219i ou\u0103. Exist\u0103 o jungl\u0103 nesf\u00e2r\u0219it\u0103 de m\u0103rci \u0219i etichete, cum ar fi logo-urile organice, care se presupune c\u0103 indic\u0103 o calitate mai bun\u0103. Dar dac\u0103 analiz\u0103m toate acestea, observ\u0103m forme de cre\u0219tere a animalelor care nu mai sunt de actualitate, un transport \u00eengrozitor al animalelor \u0219i scandalurile bine cunoscute legate de carne. Acestea sunt doar c\u00e2teva puncte care arat\u0103 clar ce este gre\u0219it. Asta m-a mi\u0219cat. M-am implicat apoi \u00een subiectul \"tierwohl.tv\" \u0219i am c\u0103utat solu\u021bii fezabile din punct de vedere tehnic \u0219i accesibile - cum ar fi tarifele de telecomunica\u021bii mobile pentru transmiterea de pe p\u0103\u0219une. \u00cen cele din urm\u0103, vrem s\u0103 deschidem ceva ce societatea \u00ee\u0219i dore\u0219te de mult timp: animale bine crescute \u0219i produse care au gust bun, nu cea mai ieftin\u0103 bucat\u0103 de carne. Este vorba despre transparen\u021b\u0103.<\/p>\n\n\n\n

\u0218i c\u00e2nd a fost lansat tierwohl.tv?<\/strong><\/p>\n\n\n\n

A devenit o realitate acum patru ani. \u00cen momentul \u00een care am rezolvat toate provoc\u0103rile tehnice \u0219i am intrat \u00een direct cu primii fermieri \u0219i comercian\u021bi cu am\u0103nuntul, era anul 2019. La urma urmei, imaginile sunt trimise \u00een direct, stabile \u0219i f\u0103r\u0103 nicio modificare a con\u021binutului de la p\u0103\u0219une, de la grajd direct la comerciant. Acest lucru ofer\u0103 clientului o perspectiv\u0103 direct\u0103 asupra condi\u021biilor de cre\u0219tere a animalelor. Aceasta este \u00een\u021belegerea noastr\u0103 comun\u0103 a transparen\u021bei.<\/p>\n\n\n\n

Apropierea de eticheta privind bun\u0103starea animalelor v\u0103 deranjeaz\u0103 sau nu este o problem\u0103?<\/strong><\/p>\n\n\n\n

Ea nu deranjeaz\u0103 \u0219i nici nu ajut\u0103 proximitatea. Binecunoscuta etichetare a metodelor de cre\u0219tere a animalelor provine de la Qualit\u00e4t und Sicherheit GmbH (QS), fosta CMA. Eticheta QS este cel mai de baz\u0103 nivel de etichetare a c\u0103rnii. Este o etichet\u0103 puternic sus\u021binut\u0103 de marile discounteri. Formele de cre\u0219tere pe care se bazeaz\u0103 aceast\u0103 form\u0103 de cre\u0219tere \u0219i care au fost definite de QS sau, mai exact, de propria ini\u021biativ\u0103 QS privind bun\u0103starea animalelor, sunt 80 % forme de cre\u0219tere 1 \u0219i 2. Aceste condi\u021bii de cre\u0219tere sunt semnificativ mai sc\u0103zute dec\u00e2t cele pe care le ofer\u0103 fermierii la tierwohl.tv. Porcii de paie - adic\u0103 animalele care sunt \u021binute pe paie, cu aer proasp\u0103t \u0219i mi\u0219care - dep\u0103\u0219esc \u00een mod clar aceste etichete de bun\u0103stare a animalelor. Acest lucru este valabil \u0219i pentru to\u021bi ceilal\u021bi cresc\u0103tori \u0219i fermieri cu puii \u0219i vitele lor care au optat pentru tierwohl.tv. Este bine c\u0103 cineva define\u0219te formele de cre\u0219tere a animalelor. Dar unul dintre primii no\u0219tri fermieri, Willi Steffens de la P\u00f6tterhof din Br\u00fcggen-Bracht, are propria sa defini\u021bie a tipului de cre\u0219tere 10 (r\u00e2de). El \u00eensu\u0219i a p\u0103r\u0103sit Ini\u021biativa pentru Bun\u0103starea Animalelor cu ceva timp \u00een urm\u0103 pentru c\u0103, spune el, \"am standarde mult mai \u00eenalte\". At\u00e2t timp c\u00e2t animalele sale de ferm\u0103 sunt \u00een via\u021b\u0103, el dore\u0219te s\u0103 le trateze \u00een mod responsabil de la A la Z, ca animale \u0219i nu ca factor de cost.<\/p>\n\n\n\n

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Acum, Aldi \u0219i Lidl au anun\u021bat c\u0103 vor elimina treptat sistemele de cre\u0219tere 1 \u0219i 2 \u00een viitorul apropiat? Exist\u0103 o inversare a tendin\u021bei?<\/strong><\/p>\n\n\n\n

Aldi se descrie ca fiind cel mai mare comerciant cu am\u0103nuntul de produse ecologice din Germania, ceea ce \u00eenseamn\u0103, desigur, o mul\u021bime de produse ecologice din UE \u0219i produse care provin chiar de mai departe. Acestea nu sunt toate produsele care sunt produse \u00een conformitate cu criteriile germane Bioland, Naturland sau Demeter. Aldi a f\u0103cut o mi\u0219care bun\u0103 \u0219i crede cu t\u0103rie \u00een ea. Exist\u0103 \u00eens\u0103 un lucru pe care marile discountere nu \u00eel pot face \u00een mod sistemic: regionalitatea autentic\u0103. Acesta este de obicei un segment de profil pentru comercian\u021bii cu am\u0103nuntul \u0219i m\u0103celarii regionali. Aldi a \u00eenceput cel pu\u021bin s\u0103 \u00eei dep\u0103\u0219easc\u0103 \u00een ceea ce prive\u0219te comunicarea. Este cel pu\u021bin discutabil dac\u0103 vor reu\u0219i acest lucru cu dl T\u00f6nnies, care este unul dintre principalii lor furnizori. Lidl a introdus Bioland \u00een urm\u0103 cu doi ani. Dar acest lucru nu este neap\u0103rat \u00eent\u00e2mpinat cu entuziasm de mul\u021bi membri Bioland, care se tem de o diluare a calit\u0103\u021bii.<\/p>\n\n\n\n

Bun\u0103starea animalelor, Faitrade, Regionalfenster, etichete ecologice \u0219i altele asemenea: consumatorul nu mai poate vedea prin toate acestea. Cum se poate \u00eencadra calitatea oferit\u0103 de partenerii conecta\u021bi la tierwohl.tv \u00een diferitele sisteme de etichetare?<\/strong><\/p>\n\n\n\n

Cu siguran\u021b\u0103 la fel de diferi\u021bi ca fermierii no\u0219tri. Nu vrem s\u0103 \u00eei categorisim. Dar am auzit de mai multe ori \u00een grupurile de discu\u021bii c\u0103 retailerii vorbesc despre calitatea \"tierwohl.tv\". Acest lucru \u00eenseamn\u0103 c\u0103 retailerii percep aceast\u0103 calitate ca fiind deosebit de bun\u0103. Vizit\u0103m adesea fiecare ferm\u0103 \u0219i verific\u0103m dac\u0103 ceea ce vede clientul \u00een magazin corespunde cu modul mediu \u00een care sunt crescute g\u0103inile, porcii \u0219i bovinele \u00een ferma respectiv\u0103. \u00cei cunoa\u0219tem personal pe fermieri \u0219i familiile lor. De asemenea, ne d\u0103m seama c\u0103 grajdurile devin treptat mai adecvate speciilor dup\u0103 lansare. Acest lucru ne arat\u0103 c\u0103, atunci c\u00e2nd se fac investi\u021bii, \u00eentregul proiect d\u0103 roade. \u0218i nu doar pentru animale!<\/p>\n\n\n\n

Acestea ofer\u0103 agricultorilor o etap\u0103 ...<\/strong><\/p>\n\n\n\n

Da, \u0219i aceast\u0103 etap\u0103 este utilizat\u0103. \u00cei acord\u0103m aten\u021bia consumatorilor. Ecranele de pe rafturile \u0219i tejghelele comercian\u021bilor cu am\u0103nuntul le permit acestora s\u0103 se pozi\u021bioneze fa\u021b\u0103 de m\u0103rfurile anonime din jurul lor. Fermierul are noi oportunit\u0103\u021bi de dezvoltare, v\u00e2nz\u0103ri regionale, valoroase \u0219i investe\u0219te o parte din venituri \u00een dezvoltarea \u00een continuare a grajdurilor \u0219i a cre\u0219terii animalelor. Acest lucru este \u00een \u00eentregime \u00een interesul nostru. De asemenea, nu este vorba de greenwashing, ci de o oportunitate de dezvoltare pentru produc\u0103tor \u0219i animalele sale. De asemenea, retailerul \u0219i, \u00een cele din urm\u0103, desigur, consumatorul beneficiaz\u0103. Este vorba, de asemenea, despre faptul c\u0103, atunci c\u00e2nd clien\u021bii v\u0103d imaginile live, de exemplu, ale porcilor de paie pe ecranul de la tejghea, intr\u0103 \u00een vorb\u0103 cu angajatul specializat \u0219i afl\u0103 mai multe despre modul \u00een care ace\u0219tia sunt crescu\u021bi. Acest lucru permite clientului s\u0103 se hot\u0103rasc\u0103 singur cu privire la modul \u00een care dore\u0219te s\u0103 se hr\u0103neasc\u0103 \u0219i ce consecin\u021be va avea acest lucru asupra animalelor.<\/p>\n\n\n\n

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Ce alte consecin\u021be are produc\u0103torul?<\/strong><\/p>\n\n\n\n

Fermierul \u00ee\u0219i cre\u0219te v\u00e2nz\u0103rile. Ob\u021bine pre\u021buri mai mari. Dup\u0103 p\u0103rerea mea, una dintre cele mai corecte metode de stabilire a pre\u021burilor este de a lua ca ghid pre\u021bul spot pentru porci, de exemplu, \u0219i de a ad\u0103uga un interval. \u00cen cazul porcilor, aceasta \u00eenseamn\u0103 cu cel pu\u021bin 50 p\u00e2n\u0103 la 70 de cen\u021bi mai mult pe kilogram pentru un porc de paie crescut \u00een mod conven\u021bional \u00een compara\u021bie cu tipul de cre\u0219tere 1 din clasificarea QS. Este semnificativ mai mare pentru porcii ecologici. Acest lucru conduce la randamente mai mari pentru fermieri \u0219i la investi\u021bii mai mari \u00een grajduri \u0219i \u00een cre\u0219terea animalelor.<\/p>\n\n\n\n

Ce c\u00e2\u0219tig\u0103 retailerul \u00een afar\u0103 de o reputa\u021bie mai bun\u0103?<\/strong><\/p>\n\n\n\n

Acest lucru este valoros din punct de vedere financiar pentru fiecare dintre comercian\u021bii cu am\u0103nuntul participan\u021bi. Ca s\u0103 nu mai vorbim de factorul de imagine. La urma urmei, un retailer regional bun are rela\u021bii de afaceri cu p\u00e2n\u0103 la 100 de produc\u0103tori. Dac\u0103 unul sau doi dintre ace\u0219tia sunt eviden\u021bia\u021bi \u00eentr-un asemenea mod prin intermediul transmisiunilor \u00een direct pe ecranele din pia\u021b\u0103, acest lucru are un efect de antrenare asupra \u00eentregii lor game de produse. De asemenea, r\u0103spunde a\u0219tept\u0103rilor consumatorilor, dintre care 78 % se a\u0219teapt\u0103 ca agricultura s\u0103 fie orientat\u0103 c\u0103tre bun\u0103starea animalelor, dup\u0103 cum arat\u0103 studiul nutri\u021bional actual al Ministerului Federal al Alimenta\u021biei \u0219i Agriculturii (BMEL) pentru 2021. De altfel, aceast\u0103 cifr\u0103 a crescut semnificativ de ani de zile. Deoarece produsele mai bune prezentate pe tierwohl.tv au, \u00een general, pre\u021buri de v\u00e2nzare mai mari \u0219i, prin urmare, o marj\u0103 mai mare pentru comerciantul cu am\u0103nuntul, acest lucru este rentabil din punct de vedere economic. De asemenea, ajut\u0103 comerciantul cu am\u0103nuntul s\u0103 argumenteze \u00een fa\u021ba altor produc\u0103tori c\u0103 \u0219i ei furnizeaz\u0103 produse de calitate superioar\u0103. Prin urmare, comerciantul cu am\u0103nuntul are beneficii financiare \u0219i poate impune un standard mai bun altor furnizori pe termen mediu.<\/p>\n\n\n\n

Pute\u021bi da o cifr\u0103?<\/strong><\/p>\n\n\n\n

Studiile sunt \u00een curs de desf\u0103\u0219urare pentru a determina mecanismele de ac\u021biune. De exemplu, primim feedback de la produc\u0103torii afilia\u021bi conform c\u0103ruia efectul de volum suplimentar este de 20 p\u00e2n\u0103 la 50 % mai mult din aceast\u0103 calitate mai bun\u0103 \u00een ou\u0103. \u0218i comercian\u021bii cu am\u0103nuntul pot vedea c\u0103 v\u00e2nz\u0103rile cresc cu un monitor deasupra raftului cu ou\u0103, ceea ce vorbe\u0219te, de asemenea, \u00een favoarea c\u00e2\u0219tig\u0103rii de noi clien\u021bi. La urma urmei, \u0219i con\u0219tiin\u021ba ta cump\u0103r\u0103.<\/p>\n\n\n\n

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Este ecologic \u00eentotdeauna orientat spre bun\u0103starea animalelor?<\/strong><\/p>\n\n\n\n

Nu este adev\u0103rat. Exist\u0103, de asemenea, ferme ecologice mari \u00een care animalul este un num\u0103r, un factor de cost. \u00cen func\u021bie de certificator, criteriile ecologice sunt \u00eendeplinite, dar nu este vorba neap\u0103rat de bun\u0103starea animalelor. Alte asocia\u021bii, cum ar fi Neuland, acord\u0103 prioritate bun\u0103st\u0103rii animalelor, dar nu produselor ecologice. A\u0219adar, nu trebuie s\u0103 fie \u00eentotdeauna ecologic. C\u00e2\u0219tig\u0103torul \u00een acest caz este consumatorul, care are parte de o experien\u021b\u0103 gustativ\u0103 diferit\u0103 dac\u0103 este ghidat de un standard ridicat de bun\u0103stare a animalelor.<\/p>\n\n\n\n

Dar s\u0103 trecem acum la o problem\u0103 crucial\u0103: c\u00e2t \u00eei cost\u0103 pe fermieri \u0219i pe comercian\u021bii cu am\u0103nuntul dac\u0103 decid \u00een favoarea tierwohl.tv?<\/strong><\/p>\n\n\n\n

Inclusiv instalarea, un fermier trebuie s\u0103 calculeze cu costuri unice de aproximativ 3 500 de euro pentru o camer\u0103 de ferm\u0103 sau de aproximativ 5 000 de euro pentru dou\u0103 camere, care sunt instalate \u00eentr-o manier\u0103 rezistent\u0103 la v\u00e2nt \u0219i intemperii \u0219i nu necesit\u0103 \u00eentre\u021binere. \u00cen plus, exist\u0103 taxe de \u00eenc\u0103rcare de 50 de euro pe lun\u0103 pentru fiecare camer\u0103, indiferent de c\u00e2te pie\u021be sunt difuzate.<\/p>\n\n\n\n

Cum r\u0103m\u00e2ne cu pie\u021bele?<\/strong><\/p>\n\n\n\n

Exist\u0103 costuri ini\u021biale pentru ecrane \u0219i instalarea acestora de c\u0103tre instalatori locali. \u00cen plus, exist\u0103 costuri \u00een aval pentru fiecare canal live de aproximativ 10 euro pe lun\u0103. \u00cen cazul \u00een care clien\u021bii nu doresc doar s\u0103 urm\u0103reasc\u0103 animalele la ghi\u0219eu, ace\u0219tia pot desc\u0103rca gratuit aplica\u021bia tierwohl.tv pe smartphone \u0219i pot continua s\u0103 urm\u0103reasc\u0103 animalele acas\u0103.<\/p>\n\n\n\n

Exist\u0103 o comunitate tierwohl.tv?<\/strong><\/p>\n\n\n\n

\u00cen prezent, beneficiem foarte mult de recomand\u0103rile din gur\u0103 \u00een gur\u0103 din partea comercian\u021bilor cu am\u0103nuntul \u0219i a produc\u0103torilor. Acesta este motivul pentru care se creeaz\u0103 \u00een prezent grupuri regionale \u00een Germania, dup\u0103 cum pute\u021bi vedea pe aplica\u021bia noastr\u0103. De asemenea, acolo pute\u021bi g\u0103si toate pie\u021bele \u0219i fermele participante. Aici, nu numai comercian\u021bii cu am\u0103nuntul se conecteaz\u0103 din ce \u00een ce mai mult cu fermierii, ci \u0219i fermierii tierwohl.tv \u00eentre ei. Conform motto-ului: \"Cum o faci tu?\" \u0219i \"Cum pot s\u0103 o fac eu mai bine?\". Cred c\u0103 exist\u0103 o \u0219ans\u0103 bun\u0103 s\u0103 putem construi o comunitate pentru tierwohl.tv \u00een viitor prin intermediul aplica\u021biei, al site-ului web \u0219i al canalului nostru Instagram.<\/p>\n\n\n\n

Dle Berens von Rautenfeld, v\u0103 mul\u021bumesc pentru acest interviu.<\/em>
Hans-Christoph Noack, jurnalist de afaceri<\/em><\/p>\n\n\n\n

https:\/\/tierwohl.t<\/a>v<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Interviu - J\u00fcrgen Berens von Rautenfeld, CEO al Online Software AG<\/p>","protected":false},"author":1,"featured_media":70657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\ntierwohl.tv Haltung zeigen \u2013 Vertrauen st\u00e4rken - Online Software AG<\/title>\n<meta name=\"description\" content=\"Es gibt einen unendlichen Dschungel von Marken und Siegeln, wie z. B. 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