{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"solutie-unica-de-publicitate-pe-baza-de-ki-pentru-comerciantii-cu-amanuntul-prezentata-in-noul-showroom-retail-dus","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Solu\u021bie unic\u0103 de publicitate bazat\u0103 pe inteligen\u021b\u0103 artificial\u0103 pentru companiile de retail, prezentat\u0103 \u00een noul showroom Retail+ DUS"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>D\u00fcsseldorf\/Heidelberg, 3 iunie 2025 +++ <\/strong>Pentru prima dat\u0103, Online Software AG prezint\u0103 \u00een noul showroom Retail+ DUS e. V. un sistem de publicitate pentru companiile de retail bazat \u00een \u00eentregime pe tehnologii AI. Managerul interactiv de campanii creeaz\u0103 publicitatea \u00een punctele de v\u00e2nzare cu am\u0103nuntul sta\u021bionare simplu, rapid \u0219i \u00een mod specific pentru clien\u021bi \u0219i permite afi\u0219area acesteia direct la raft. Unic \u0219i creat \u00een \u00eentregime cu ajutorul unor modele lingvistice AI extinse. Showroom-ul Retail+ DUS din D\u00fcsseldorf, care a fost deschis oficial \u00een martie 2025, este o loca\u021bie de pionierat pentru transferul de cuno\u0219tin\u021be \u0219i inovare \u00een domeniul comer\u021bului cu am\u0103nuntul. Acesta va g\u0103zdui evenimente, ateliere \u0219i prelegeri privind cele mai recente tehnologii \u0219i tendin\u021be \u00een comer\u021bul cu am\u0103nuntul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Showroom-ul \u00ee\u0219i propune s\u0103 preg\u0103teasc\u0103 pentru viitor comer\u021bul cu am\u0103nuntul de tip bricks-and-mortar \u0219i sistemele de catering. Ca centru de inovare \u0219i de schimb de cuno\u0219tin\u021be, showroom-ul ofer\u0103 o platform\u0103 ideal\u0103 pentru comercian\u021bii cu am\u0103nuntul care doresc s\u0103 afle mai multe despre noile solu\u021bii digitale \u0219i modele de afaceri. Deschiderea showroom-ului subliniaz\u0103 importan\u021ba digitaliz\u0103rii pentru sectorul comer\u021bului cu am\u0103nuntul \u0219i ofer\u0103 un loc \u00een care comercian\u021bii cu am\u0103nuntul pot experimenta \u0219i testa direct cele mai recente tehnologii. Retail+ DUS e.V. ofer\u0103, de asemenea, spa\u021biu pentru evenimente \u0219i ateliere orientate spre practic\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parte a showroom-ului este prezentarea managerului de campanie bazat pe inteligen\u021b\u0103 artificial\u0103 de la Online Software AG, Heidelberg. Acest instrument AI puternic ofer\u0103 comercian\u021bilor cu am\u0103nuntul un sprijin valoros \u00een conceperea campaniilor lor publicitare. Sistemul ac\u021bioneaz\u0103 at\u00e2t ca un asistent bazat pe fapte, c\u00e2t \u0219i ca un partener creativ \u0219i sugereaz\u0103 automat campanii publicitare optimizate tematic pentru magazin, le creeaz\u0103 \u0219i le red\u0103 pe afi\u0219ajele corespunz\u0103toare. Campaniile sunt create pe baza influen\u021belor locale \u0219i a ofertelor curente \u0219i combin\u0103 datele externe, cum ar fi informa\u021biile meteorologice, cu datele istorice privind v\u00e2nz\u0103rile. \u00cen acest fel, comercian\u021bii cu am\u0103nuntul pot nu numai s\u0103 \u00ee\u0219i simplifice planificarea publicit\u0103\u021bii, ci \u0219i s\u0103 o organizeze mai creativ \u0219i mai eficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eSistemul bazat pe inteligen\u021b\u0103 artificial\u0103 al Online Software AG din familia noastr\u0103 de platforme software PRESTIGEenterprise simplific\u0103 planificarea publicit\u0103\u021bii, sporindu-i \u00een acela\u0219i timp eficien\u021ba \u0219i creativitatea. Vitrina noastr\u0103 din showroom-ul Retail+ DUS ofer\u0103 cadrul perfect pentru a experimenta aceast\u0103 tehnologie pe viu \u0219i pentru a ar\u0103ta vizitatorilor cum digitalizarea poate fi avansat\u0103 \u00een comer\u021bul cu am\u0103nuntul sta\u021bionar pentru a se adresa direct clien\u021bilor\u201c, explic\u0103 J\u00fcrgen Berens von Rautenfeld, CEO al Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Material de imagine<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-df6a54eb wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 wp-container-content-a6e88bca is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" data-id=\"75015\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1024x675.png\" alt=\"\" class=\"wp-image-75015\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1024x675.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-300x198.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-768x506.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1536x1013.png 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-18x12.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine \u0219i, cu peste 65.000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu ajutorul software-ului PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Informa\u021bii suplimentare:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Director de marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. Der interaktive Kampagnenmanager [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG<\/title>\n<meta name=\"description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/solutie-unica-de-publicitate-pe-baza-de-ki-pentru-comerciantii-cu-amanuntul-prezentata-in-noul-showroom-retail-dus\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/ro\/solutie-unica-de-publicitate-pe-baza-de-ki-pentru-comerciantii-cu-amanuntul-prezentata-in-noul-showroom-retail-dus\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T08:52:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/Beitragsbild_PM-Retail-DUS_v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt\",\"datePublished\":\"2025-06-03T08:52:50+00:00\",\"dateModified\":\"2026-01-22T13:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Beitragsbild_PM-Retail-DUS_v2.png\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\",\"name\":\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - 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