{"id":7565,"date":"2017-12-18T08:33:24","date_gmt":"2017-12-18T07:33:24","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7565"},"modified":"2024-11-08T16:05:32","modified_gmt":"2024-11-08T15:05:32","slug":"edeka-nord-se-bazeaza-pe-prestige-enterprise","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/edeka-nord-setzt-auf-prestigeenterprise\/","title":{"rendered":"EDEKA Nord se bazeaz\u0103 pe PRESTIGEenterprise"},"content":{"rendered":"

Lansarea cu succes a solu\u021biei na\u021bionale de gestionare a m\u0103rfurilor LUNAR cu conectare la solu\u021bia software central\u0103 bazat\u0103 pe web PRESTIGEenterprise de la Online Software AG pentru gestionarea etichetelor de raft.<\/em><\/p>\n\n\n\n

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Weinheim, 18 decembrie 2017 +++<\/strong> Odat\u0103 cu transformarea Centrului a&b din Neum\u00fcnster \u00een octombrie, EDEKA Handelsgesellschaft Nord a dat und\u0103 verde conect\u0103rii la LUNAR, solu\u021bia de gestionare a m\u0103rfurilor bazat\u0103 pe SAP a grupului EDEKA. Acesta a fost primul magazin EDEKA Nord care a trecut la gestionarea datelor de baz\u0103 la nivelul \u00eentregii companii, inclusiv la o interfa\u021b\u0103 cu platforma de comunicare PRESTIGEenterprise, care sus\u021bine publicitatea la punctele de v\u00e2nzare pentru mass-media tip\u0103rite \u0219i digitale. \u00centr-o prim\u0103 etap\u0103, etichetele de raft sunt imprimate \u00een magazinul din Neum\u00fcnster prin intermediul interfe\u021bei LUNAR pentru PRESTIGEenterprise. Urm\u0103torul pas este distribuirea mesajelor publicitare pe suporturile digitale, cum ar fi ecranele \u0219i c\u00e2ntarele cu ecrane orientate c\u0103tre client. PRESTIGEenterprise faciliteaz\u0103 foarte mult planificarea, distribuirea \u0219i, dac\u0103 este necesar, actualizarea rapid\u0103 a ofertelor s\u0103pt\u0103m\u00e2nale, precum \u0219i a motivelor \u0219i clipurilor video atractive pentru alimente, \u00een func\u021bie de departamentul respectiv.<\/p>\n\n\n\n

EDEKA Handelsgesellschaft Nord mbH utilizeaz\u0103 de mul\u021bi ani software-ul PRESTIGE pentru tip\u0103rirea afi\u0219elor sale. Ca urmare a trecerii la platforma de comunicare PRESTIGEenterprise \u0219i a extinderii comunic\u0103rii POS la mediile digitale, sistemul de gestionare a m\u0103rfurilor LUNAR a fost prev\u0103zut acum \u0219i cu o interfa\u021b\u0103 c\u0103tre PRESTIGEenterprise pentru a genera cea mai bun\u0103 optimizare posibil\u0103 a procesului.<\/p>\n\n\n\n

\u201eAm avut experien\u021be excelente cu imprimarea de afi\u0219e \u0219i etichete cu PRESTIGE \u0219i apreciem caracterul practic pe care ni-l ofer\u0103 programul, precum \u0219i consecven\u021ba software-ului online. Pe aceast\u0103 baz\u0103, am optat pentru solu\u021bia PRESTIGEenterprise bazat\u0103 pe web ca solu\u021bie holistic\u0103 pentru EDEKA Nord\u201c, rezum\u0103 Michael Homburg, \u0219eful departamentului IT & IT Organisation din cadrul EDEKA Gesellschaft Nord, iar Kai Schumann, manager de proiect pentru implementarea solu\u021biilor PRESTIGEenterprise \u00een magazine, adaug\u0103: \u201ePrin utilizarea mijloacelor digitale \u00een magazinele noastre, ducem comunicarea noastr\u0103 POS la un nou nivel \u0219i echip\u0103m magazinele pentru cerin\u021bele clien\u021bilor no\u0219tri din viitor. Din acest motiv, o conexiune la sistemul nostru IT central a fost deosebit de important\u0103 pentru noi. Un grad ridicat de automatizare \u00een importul c\u0103tre \u201cecrane\u201d, precum \u0219i flexibilitatea comerciantului cu am\u0103nuntul sunt principalele noastre obiective. Suntem angaja\u021bi \u00eentr-un parteneriat pe termen lung cu software-ul online \u0219i a\u0219tept\u0103m cu ner\u0103bdare noi oportunit\u0103\u021bi cu pre\u021bul digital \u0219i comunicarea publicitar\u0103 \u00een magazinele noastre.\u201c<\/p>\n\n\n\n

Din noiembrie, EDEKA Cohrt din Norderstedt, unul dintre comercian\u021bii independen\u021bi ai EDEKA Handelsgesellschaft Nord, a putut utiliza pentru prima dat\u0103 avantajele PRESTIGEenterprise prin LUNAR.<\/p>\n\n\n\n

Primii comercian\u021bi cu am\u0103nuntul independen\u021bi ai EDEKA Handelsgesellschaft Nord, cum ar fi \u00eentreprinderea de familie Meibohm, utilizeaz\u0103 deja PRESTIGEenterprise \u00een mod intensiv, at\u00e2t pentru comunicarea tip\u0103rit\u0103, c\u00e2t \u0219i pentru cea digital\u0103 cu clien\u021bii. Toate magazinele de aici sunt echipate cu ecrane de format mare \u0219i c\u00e2ntare cu ecrane orientate c\u0103tre clien\u021bi la ghi\u0219eele de produse alimentare proaspete. Platforma software PRESTIGEenterprise este utilizat\u0103 aici \u0219i pentru planificarea, gestionarea \u0219i distribuirea complet\u0103 a con\u021binutului publicitar digital pe ecranele diferitelor loca\u021bii \u0219i departamente. \u00cen special, furnizarea centralizat\u0103 de con\u021binut gata preg\u0103tit pentru ecrane \u0219i c\u00e2ntare de c\u0103tre EDEKA Handelsgesellschaft Nord u\u0219ureaz\u0103 munca multor comercian\u021bi. \u00cen plus, fiecare comerciant are posibilitatea de a adapta temele la nivel regional \u0219i de a ad\u0103uga propriile teme individuale, de exemplu pentru a sublinia regionalitatea prin oferte locale, pentru a comunica servicii \u0219i informa\u021bii speciale sau pentru a face publicitate propriilor evenimente.<\/p>\n\n\n\n

Pe baza suportului IT modern \u0219i eficient oferit de LUNAR, grupul EDEKA dore\u0219te s\u0103 preg\u0103teasc\u0103 terenul pentru o cre\u0219tere \u0219i un succes \u00een continuare \u00een sectorul comer\u021bului cu am\u0103nuntul. Adresarea digital\u0103 a clien\u021bilor la punctul de v\u00e2nzare \u0219i comunicarea digital\u0103 a mesajelor publicitare fac parte integrant\u0103 din acest proces \u0219i sunt realizate perfect \u0219i fiabil cu sprijinul platformei software PRESTIGEenterprise.<\/p>\n\n\n\n

Despre Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazin \u0219i, cu peste 35.000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri.<\/p>\n\n\n\n

Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a>
Sandy Heinzmann
Manager marketing \u0219i comunicare
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreicher Start der nationalen Warenwirtschaftsl\u00f6sung LUNAR mit Anbindung an die zentrale webbasierte Softwarel\u00f6sung PRESTIGEenterprise der Online Software AG zum Management der Regaletiketten. Weinheim, 18. Dezember 2017 +++ Mit der Umstellung […]<\/p>\n","protected":false},"author":9,"featured_media":70835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEDEKA Nord setzt auf PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"EDEKA Nord startet LUNAR-Anbindung mit PRESTIGEenterprise f\u00fcr digitale Kommunikation und effiziente Warenwirtschaft in M\u00e4rkten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/edeka-nord-se-bazeaza-pe-prestige-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA Nord setzt auf PRESTIGEenterprise - 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