{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-aduce-media-de-retail-la-4-400-de-magazine-de-net","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise aduce media de retail \u00een 4.400 de magazine Netto"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11 septembrie 2025 +++ <\/strong>Online Software AG \u0219i Netto Marken-Discount stabilesc \u00eempreun\u0103 o piatr\u0103 de hotar \u00een comunicarea digital\u0103 cu am\u0103nuntul. Odat\u0103 cu conectarea a 4 400 de magazine Netto la platforma SSP1 a One Tech Group prin intermediul software-ului PRESTIGEenterprise, media de v\u00e2nzare cu am\u0103nuntul la Netto Marken-Discount poate fi rezervat\u0103 pentru prima dat\u0103 programatic \u0219i cuprinz\u0103tor la punctul de v\u00e2nzare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto utilizeaz\u0103 spa\u021biile sale digitale \u00een magazine - ecrane \u00een zonele de plat\u0103 \u0219i steli \u00een zona de intrare - \u0219i \u00ee\u0219i p\u0103streaz\u0103 responsabilitatea pentru con\u021binut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, campaniile partenerilor din industrie pot fi autorizate \u00een mod flexibil. Interac\u021biunea dintre PRESTIGEenterprise \u0219i SSP1 deschide procese standardizate, playout bazat pe date \u0219i raportare transparent\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, \u0219efa departamentului de comunicare corporativ\u0103 la Netto Marken-Discount, explic\u0103: \u201e21,5 milioane de persoane fac cump\u0103r\u0103turi \u00een cele 4 400 de magazine ale noastre din Germania \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103. Prin deschiderea spa\u021biului nostru publicitar digital pentru noi sectoare, cre\u0103m oportunit\u0103\u021bi atractive pentru m\u0103rci de a avea o prezen\u021b\u0103 de mare anvergur\u0103 \u0219i atractiv\u0103 direct \u00een mediul de cump\u0103r\u0103turi.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing of Moments (MoM), specialist \u00een media pentru comer\u021b cu am\u0103nuntul \u0219i comer\u021b, sprijin\u0103 \u00eenfiin\u021barea \u0219i comercializarea re\u021belei media pentru comer\u021b cu am\u0103nuntul a Netto Marken-Discount. Directorul general Benedikt Bla\u00df subliniaz\u0103: \u201cConectarea platformei One Tech Group prin PRESTIGEenterprise creeaz\u0103 una dintre cele mai mari re\u021bele media de retail din Germania cu Netto Marken-Discount. Campaniile realizate at\u00e2t de agen\u021bii de publicitate endemici, c\u00e2t \u0219i de cei non-endemici ajung la un moment dat la un procent bun de 25 % din popula\u021bia Germaniei la Netto Marken-Discount.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avantaje la o privire de ansamblu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rezervarea programatic\u0103 a spa\u021biilor \u00een magazine<\/li>\n\n\n\n<li>Combina\u021bie flexibil\u0103 de autopromovare \u0219i campanii industriale<\/li>\n\n\n\n<li>Atingerea a 21,5 milioane de contacte cu clien\u021bii pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n\n\n\n<li>Procese standardizate \u0219i planificare rapid\u0103 a campaniei<\/li>\n\n\n\n<li>Raportare digital\u0103 privind grupurile \u021bint\u0103, v\u00e2nz\u0103rile \u0219i impactul<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Context tehnic<\/strong><br>Cu PRESTIGEenterprise, Online Software AG ofer\u0103 platforma standard pentru comunicarea digital\u0103 \u00een magazin - de la ecrane \u0219i etichete electronice de raft la sisteme de chio\u0219curi interactive. One Tech Group furnizeaz\u0103 infrastructura programatic\u0103 cu SSP1. Marketing of Moments (MoM) este responsabil\u0103 de marketing, gestionarea campaniilor \u0219i raportarea pentru partenerii din industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Despre Netto Marken-Discount<\/strong><br>Cu aproximativ 4.400 de magazine, peste 88.500 de angaja\u021bi, 21,5 milioane de clien\u021bi pe s\u0103pt\u0103m\u00e2n\u0103 \u0219i o cifr\u0103 de afaceri de 17,6 miliarde de euro, Netto Marken-Discount este una dintre cele mai importante companii din sectorul de retail alimentar din Germania. Cu aproximativ 5.000 de articole \u0219i un accent pe produsele proaspete, Netto are cea mai mare selec\u021bie de produse alimentare din peisajul discount. Netto este un partener PAYBACK: Punctele pot fi colectate \u00een toate magazinele Netto, \u00een magazinul online Netto \u0219i pe netto-reisen.de. Asumarea responsabilit\u0103\u021bii face parte din cultura corporativ\u0103 a Netto - compania de retail se concentreaz\u0103 pe patru domenii principale: Angajamentul comunitar \u0219i social, cooperarea echitabil\u0103, utilizarea atent\u0103 a resurselor \u0219i alinierea strategiei de achizi\u021bii la aspectele legate de durabilitate. Netto este un partener al WWF Germania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 30 de ani cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine \u0219i, cu peste 65.000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul <strong>PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Informa\u021bii suplimentare:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Director de marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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