{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-a-lansat-interfata-ssp1-pentru-mass-media-cu-amanuntul-pe-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"Capacitatea multi-SSP a PRESTIGEenterprise transform\u0103 \u00een sf\u00e2r\u0219it Retail Media \u00eentr-un garant al veniturilor pentru comercian\u021bii cu am\u0103nuntul de c\u0103r\u0103mid\u0103 \u0219i mortar"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Pentru prima dat\u0103, cea mai recent\u0103 versiune a solu\u021biei de marketing PRESTIGEenterprise pentru comercian\u021bii cu am\u0103nuntul de tip bricks-and-mortar face posibil\u0103 realizarea de venituri directe prin afi\u0219area unei game largi de campanii de marketing pe mijloacele POS digitale.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 15 septembrie 2025 +++ <\/strong>Prima conectare a mijloacelor digitale POS din comer\u021bul cu am\u0103nuntul la diverse platforme de rezervare, capacitatea inovatoare multi-SSP, permite comercian\u021bilor cu am\u0103nuntul s\u0103 \u00ee\u0219i conecteze inventarul publicitar la diverse platforme de rezervare simultan. Multitudinea de parteneri publicitari de rezervare rezultat\u0103 permite comercializarea optim\u0103 a infrastructurii publicitare proprii a comerciantului cu am\u0103nuntul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrarea \u00een diverse platforme de aprovizionare, precum Framen sau SSP1 al One Tech Group, permite conectarea optim\u0103 la ecosistemele de publicitate programatic\u0103. \u00cen viitor, companiile de retail nu numai c\u0103 \u00ee\u0219i vor putea utiliza ecranele din magazine pentru propriul con\u021binut, dar le vor \u0219i elibera \u00een mod flexibil pentru campanii rezervate de industrie - p\u0103str\u00e2nd \u00een acela\u0219i timp controlul deplin asupra difuz\u0103rii pe propria pia\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatul: v\u00e2nz\u0103ri suplimentare prin intermediul rezerv\u0103rilor media cu am\u0103nuntul - f\u0103r\u0103 a compromite propria comunicare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eCu capacitatea multi-SSP a PRESTIGEenterprise, cre\u0103m echilibrul perfect pentru comercian\u021bii cu am\u0103nuntul: flexibilitate maxim\u0103, control deplin \u0219i poten\u021bial suplimentar de v\u00e2nz\u0103ri prin integrarea \u00een campaniile media programatice de v\u00e2nzare cu am\u0103nuntul \u0219i urm\u0103rim \u00een mod consecvent calea de a conecta infrastructura de publicitate a clien\u021bilor no\u0219tri la toate SSP-urile importante\u201c, explic\u0103 J\u00fcrgen Berens von Rautenfeld, CEO al Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru Martin Liebetrau, director general al comercializatorului de re\u021bele media de retail BrandLogistics.NET, interfa\u021ba a fost o investi\u021bie important\u0103 \u00een viitor. \u201e\u00cen calitate de proprietar al interfe\u021bei SSP1, asigur\u0103m func\u021bionarea \u0219i ne ocup\u0103m de crearea \u0219i \u00eentre\u021binerea continu\u0103 a inventarelor - astfel \u00eenc\u00e2t comercian\u021bii cu am\u0103nuntul s\u0103 aib\u0103 c\u00e2t mai pu\u021bin efort posibil. Cu PRESTIGEenterprise ca software de semnalizare \u0219i interfa\u021ba noastr\u0103, comercian\u021bii cu am\u0103nuntul sunt imediat preg\u0103ti\u021bi pentru media de v\u00e2nzare cu am\u0103nuntul. \u00cen acela\u0219i timp, investim \u00een conexiuni SSP suplimentare pentru a deschide op\u021biuni suplimentare de rezervare \u0219i, de asemenea, oferim sprijin \u00een marketing pentru agen\u021bii de publicitate endemici \u0219i non-endemici, dac\u0103 este necesar<strong> -<\/strong> \u00een conformitate cu specifica\u021biile retailerului, la momentul potrivit, \u00een locul potrivit \u0219i cu con\u021binutul potrivit.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eConsider\u0103m c\u0103 combina\u021bia dintre PRESTIGEenterprise, ca una dintre cele mai importante solu\u021bii de semnalizare digital\u0103, \u0219i conectarea la platforma noastr\u0103 reprezint\u0103 un pas decisiv pentru comercian\u021bii cu am\u0103nuntul de tip brick-and-mortar \u00een vederea implement\u0103rii strategiilor lor media de v\u00e2nzare cu am\u0103nuntul \u00een magazine. Retailerii beneficiaz\u0103 \u00een dou\u0103 moduri: p\u0103streaz\u0103 controlul deplin asupra spa\u021biului lor \u0219i, \u00een acela\u0219i timp, creeaz\u0103 premisele pentru a controla orice rezerv\u0103ri de publicitate \u0219i pentru a genera venituri suplimentare din publicitate\u201c, adaug\u0103 Daniel Siegmund, director general al One Tech Group GmbH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De la IO-based la programatic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e2n\u0103 \u00een prezent, rezerv\u0103rile de publicitate la POS erau predominant bazate pe IO: Timpii de func\u021bionare, bugetele \u0219i con\u021binutul erau convenite manual - previzibile, dar rigide. Noua interfa\u021b\u0103 cu platforma de aprovizionare a One Tech Group aduce abordarea programatic\u0103 \u00een retail prin SSP1: spa\u021biul publicitar este rezervat, optimizat \u0219i afi\u0219at automat, pe baza datelor \u0219i \u00een timp real. Acest lucru avantajeaz\u0103 nu numai marile branduri, ci \u0219i campaniile \u0219i re\u021belele mai mici, care au acces la comunicarea orientat\u0103 c\u0103tre clien\u021bi la POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine de peste 25 de ani \u0219i este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor, cu peste 65 000 de instala\u021bii \u00een 35 de \u021b\u0103ri. Cu software-ul <strong>PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Informa\u021bii suplimentare:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Director de marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75769\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75769\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg 1024w, 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https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-300x300.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-768x768.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-12x12.jpg 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75767\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75767\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/online-software-ag-a-lansat-interfata-ssp1-pentru-mass-media-cu-amanuntul-pe-pos\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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