{"id":7734,"date":"2018-06-13T08:22:41","date_gmt":"2018-06-13T06:22:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7734"},"modified":"2024-11-08T16:21:44","modified_gmt":"2024-11-08T15:21:44","slug":"landgard-se-bazeaza-pe-o-intreprindere-de-prestigiu-in-magazinul-emblematic","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\/","title":{"rendered":"Landgard se bazeaz\u0103 pe PRESTIGEenterprise \u00een magazinul s\u0103u emblematic"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Noul magazin Cash &amp; Carry din Straelen-Herongen, cu multe inova\u021bii tehnologice, utilizeaz\u0103 platforma software PRESTIGEenterprise pentru gestionarea mesajelor publicitare digitale.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"334\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px.jpg\" alt=\"Elementele de semnalizare digital\u0103 din zona de intrare a retailerului de bricolaj Landgard fac publicitate produselor.\" class=\"wp-image-7737\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px.jpg 504w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px-300x199.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px-18x12.jpg 18w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 13 iunie 2018 +++<\/strong> Clien\u021bii se pot a\u0219tepta la o adev\u0103rat\u0103 experien\u021b\u0103 de cump\u0103r\u0103turi B2B la Landgard Cash &amp; Carry Future Market din Herongen. Magazinul pilot al cooperativei de produc\u0103tori cu activitate interna\u021bional\u0103 pentru flori &amp; plante \u0219i fructe &amp; legume, deschis \u00een martie 2018, demonstreaz\u0103 un concept \u00eendr\u0103zne\u021b pentru viitor. Integrarea subiectelor digitale \u00een pia\u021ba sta\u021bionar\u0103 ca parte a unei strategii de digitalizare a jucat un rol important \u00een reproiectarea \u00eentregului magazin pilot. De exemplu, cooperativa cultivatorilor a creat un nou punct de afaceri dotat cu scaune, un panou de anun\u021buri \u0219i iPad-uri cu acces la magazinele web Landgard. \u00cen plus, \u0219ase ecrane de format mare din zona de intrare nou proiectat\u0103 a halei de \u00eenc\u0103rcare a clien\u021bilor \u0219i a atriumului ofer\u0103 o experien\u021b\u0103 de cump\u0103r\u0103turi modern\u0103 \u0219i prietenoas\u0103 pentru clien\u021bi. Alte ecrane din diferitele unit\u0103\u021bi de pia\u021b\u0103 sunt utilizate pentru publicitatea imaginilor \u0219i prezint\u0103, de exemplu, videoclipuri ale bloggerilor sau atrag aten\u021bia asupra ini\u021biativei Landgard \u201eFlori - 1000 de motive bune\u201c. Este planificat\u0103 \u0219i o stel\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Sectorul ecologic este caracterizat de schimb\u0103ri profunde, care se bazeaz\u0103 nu \u00een ultimul r\u00e2nd pe schimb\u0103rile din societate \u00een ansamblu \u0219i pe schimb\u0103rile din comportamentul consumatorilor. Prin dezvoltarea magazinului nostru Cash &amp; Carry din Straelen-Herongen \u00eentr-o pia\u021b\u0103 a viitorului, dorim s\u0103 oferim r\u0103spunsuri de viitor la cerin\u021bele actuale ale comer\u021bului specializat\", spune Armin Rehberg, pre\u0219edintele Consiliului de administra\u021bie al Landgard eG, explic\u00e2nd aceast\u0103 investi\u021bie \u00een viitor. \"Emo\u021bional, colorat, transparent, modern, orientat spre viitor, digital \u0219i durabil - acesta este noul nostru magazin Cash &amp; Carry al viitorului. \u0218i acesta este noul sistem cu care dorim s\u0103 lucr\u0103m \u00een viitor.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofertele care se schimb\u0103 s\u0103pt\u0103m\u00e2nal sunt comunicate atractiv pe ecrane - informative \u0219i emo\u021bionale, cu imagini \u0219i videoclipuri. Ofertele sunt create \u0219i distribuite pe ecrane \u00een mod independent de c\u0103tre directorul magazinului respectiv sau de c\u0103tre dispecerul unit\u0103\u021bii de magazin folosind platforma software PRESTIGEenterprise. Sistemul inteligent de \u0219abloane al software-ului garanteaz\u0103 conformitatea cu modelele corporative, chiar \u0219i pentru cele patru grupuri diferite de m\u0103rci private, iar listele de redare pot fi create rapid \u0219i u\u0219or.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru activitatea de zi cu zi, era deosebit de important pentru Landgard ca instrumentele de marketing utilizate s\u0103 fie u\u0219or de utilizat \u0219i s\u0103 func\u021bioneze fiabil. Pentru a putea reac\u021biona rapid la schimb\u0103rile pe termen scurt, listele de redare \u0219i elementele acestora trebuie s\u0103 fie u\u0219or de ad\u0103ugat sau de \u0219ters. Acest obiectiv a fost atins la scurt timp dup\u0103 introducerea software-ului \u0219i formarea angaja\u021bilor. Dup\u0103 scurt timp, managerii de programe au utilizat PRESTIGEenterprise pentru a gestiona mesajele publicitare digitale \u00een mod complet independent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Deschiderea magazinului pilot este doar \u00eenceputul. Noul magazin Landgard Herongen Cash &amp; Carry al viitorului creeaz\u0103 pentru prima dat\u0103 o experien\u021b\u0103 autentic\u0103 de cump\u0103r\u0103turi \u00een sectorul B2B \u0219i \u00ee\u0219i propune s\u0103 comercializeze flori \u0219i plante \u00eentr-un mod progresiv \u0219i modern\", explic\u0103 G\u00fcnther Esser, \u0219eful departamentului Specialist Retail din cadrul Landgard. \"Ini\u021bial, noile procese, abord\u0103ri \u0219i tehnologii vor fi testate \u0219i dezvoltate \u00een continuare pe pia\u021ba pilot. Urm\u0103torul pas va fi optimizarea, pe baza cuno\u0219tin\u021belor dob\u00e2ndite, a celorlalte 30 de magazine Landgard C&amp;C, care reprezint\u0103 inima marketingului nostru orientat spre comer\u021bul cu am\u0103nuntul specializat, cu o cifr\u0103 de afaceri de peste 280 de milioane de euro \u00een 2017.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Landgard<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landgard, cu sediul \u00een Straelen-Herongen, este o cooperativ\u0103 modern\u0103 de produc\u021bie \u0219i comercializare, de\u021binut\u0103 \u00een propor\u021bie de 100 % de gr\u0103dinari. Cu 3 300 de \u00eentreprinderi membre, Landgard este una dintre cele mai mari organiza\u021bii europene de comercializare a florilor \u0219i plantelor, precum \u0219i a fructelor \u0219i legumelor \u0219i realizeaz\u0103 o cifr\u0103 de afaceri anual\u0103 de peste 1,9 miliarde de euro. Aproximativ 3.000 de persoane sunt angajate \u00een unit\u0103\u021bile comerciale \u0219i filialele grupului Landgard. Landgard opereaz\u0103 31 de magazine cash &amp; carry \u00een Germania \u0219i \u00een str\u0103in\u0103tate sub propria marc\u0103, aprovizioneaz\u0103 clien\u021bii mari din comer\u021bul cu am\u0103nuntul organizat, de la lan\u021buri de bricolaj \u0219i comercian\u021bi cu am\u0103nuntul de produse alimentare p\u00e2n\u0103 la magazine de tip discount, centre de gr\u0103din\u0103rit \u0219i comercian\u021bi cu am\u0103nuntul specializa\u021bi, cu propria sa logistic\u0103 de produse proaspete \u0219i opereaz\u0103 singura licita\u021bie pentru plante \u00een ghiveci \u0219i flori \u0219i flori t\u0103iate din Germania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.landgard.de\" rel=\"nofollow\">www.landgard.de<br><\/a><span style=\"font-weight: bold;\"><br>Despre Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG este o companie inovatoare de software specializat\u0103 \u00een dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Weinheim an der Bergstra\u00dfe sprijin\u0103 comercian\u021bii cu am\u0103nuntul de peste 25 de ani cu solu\u021bii software pentru publicitate profesional\u0103 \u00een magazin \u0219i, cu peste 35 000 de instala\u021bii \u00een 35 de \u021b\u0103ri, este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazin \u0219i al promov\u0103rii v\u00e2nz\u0103rilor. Cu software-ul PRESTIGEenterprise, software-ul online ofer\u0103 o platform\u0103 de comunicare pentru abordarea clien\u021bilor la punctul de v\u00e2nzare, care include at\u00e2t media tradi\u021bionale, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. Software-ul premiat constituie astfel baza perfect\u0103 pentru concepte de comunicare holistice, integr\u00e2nd afi\u0219e \u0219i etichete, precum \u0219i ecrane de format mare, pere\u021bi video, ecrane de plat\u0103 \u0219i de c\u00e2ntar, sisteme de chio\u0219curi, rafturi digitale \u0219i etichete electronice de raft (ESL) p\u00e2n\u0103 la dispozitive mobile precum smartphone-uri, tablete \u0219i MDE-uri. Afla\u021bi mai multe despre <a title=\"Solu\u021bii de semnalizare digital\u0103\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/semnalizare-digitala\/\">Solu\u021bii de semnalizare digital\u0103<\/a> \u0219i <a title=\"Software de semnalizare digital\u0103\" href=\"https:\/\/online-software-ag.com\/ro\/solutii\/software-de-semnalizare-digitala\/\">Software de semnalizare digital\u0103<\/a> experien\u021b\u0103.<br>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informa\u021bii suplimentare:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/ro\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager marketing \u0219i comunicare<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neuer Cash &amp; Carry Markt in Straelen-Herongen mit vielen technologischen Innovationen nutzt Softwareplattform PRESTIGEenterprise f\u00fcr das Management der digitalen Werbebotschaften. Weinheim, 13. Juni 2018 +++ Kunden erwartet im Landgard Cash [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landgard setzt im Flagshipstore auf PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"Alexa bietet zahlreiche Funktionen, darunter Smart Home-Steuerung, Informationen und Unterhaltung durch Sprachbefehle und Skills.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/landgard-se-bazeaza-pe-o-intreprindere-de-prestigiu-in-magazinul-emblematic\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landgard setzt im Flagshipstore auf PRESTIGEenterprise - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Alexa bietet zahlreiche Funktionen, darunter Smart Home-Steuerung, Informationen und Unterhaltung durch Sprachbefehle und Skills.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/ro\/landgard-se-bazeaza-pe-o-intreprindere-de-prestigiu-in-magazinul-emblematic\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-13T06:22:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_News_landgard-setzt-im-flagshipstore-auf-prestigeenterprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Landgard setzt im Flagshipstore auf PRESTIGEenterprise\",\"datePublished\":\"2018-06-13T06:22:41+00:00\",\"dateModified\":\"2024-11-08T15:21:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\"},\"wordCount\":820,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/OnlineSoftwareAG_News_landgard-setzt-im-flagshipstore-auf-prestigeenterprise.jpg\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\",\"name\":\"Landgard setzt im Flagshipstore auf PRESTIGEenterprise - 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