{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-aduce-la-euroshop-2026-abordarea-cross-media-a-clientilor-si-automatizarea-mijloacelor-de-vanzare-cu-amanuntul","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG aduce la EuroShop 2026 o abordare cross-media a clien\u021bilor \u0219i automatizarea media pentru retail"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, lider de pia\u021b\u0103 pentru software-ul de comunicare cross-media POS, va participa din nou la EuroShop - cel mai mare \u0219i mai important t\u00e2rg din lume pentru sectorul de retail - la D\u00fcsseldorf \u00een 2026. Vizitatorii vor g\u0103si compania \u00een <strong>Sala 6, Stand A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O aten\u021bie deosebit\u0103 va fi acordat\u0103 subiectului media de v\u00e2nzare cu am\u0103nuntul la POS: la EuroShop, Online Software va prezenta PRESTIGEenterprise, o solu\u021bie de marketing care transform\u0103 pentru prima dat\u0103 campaniile media programatice de v\u00e2nzare cu am\u0103nuntul la POS \u00eentr-un model fiabil de venituri pentru comer\u021bul cu am\u0103nuntul sta\u021bionar. Capacitatea inovatoare multi-SSP permite conectarea \u00een paralel a mijloacelor media digitale POS la mai multe platforme de rezervare \u0219i, astfel, o comercializare semnificativ mai larg\u0103 a inventarului de publicitate. Comercian\u021bii cu am\u0103nuntul p\u0103streaz\u0103 controlul deplin asupra con\u021binutului \u0219i bugetelor, \u00een timp ce m\u0103rcile beneficiaz\u0103 de procese simple de rezervare \u0219i de o targetare precis\u0103 direct la punctul de contact. Unul dintre utilizatorii de succes ai interfe\u021bei SSP pentru campaniile media de retail este un retailer alimentar cu peste 7 000 de ecrane \u00een mai mult de 4 000 de magazine, fiind una dintre cele mai mari re\u021bele media de retail din Germania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, accentul se va pune, de asemenea, pe numeroasele func\u021bii ale platformei de succes PRESTIGEenterprise - software care permite comercian\u021bilor cu am\u0103nuntul s\u0103 \u00ee\u0219i gestioneze eficient abordarea clien\u021bilor \u00een toate mediile relevante din comer\u021bul cu am\u0103nuntul sta\u021bionar: ecrane digitale \u0219i canale media de v\u00e2nzare cu am\u0103nuntul, aplica\u021bii mobile, ESL, precum \u0219i materiale publicitare tip\u0103rite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu PRESTIGEenterprise, comercian\u021bii cu am\u0103nuntul se concentreaz\u0103 pe automatizare \u0219i scalare: odat\u0103 configurat\u0103, platforma software gestioneaz\u0103 \u0219i controleaz\u0103 \u00een mod centralizat campaniile, con\u021binutul publicitar \u0219i media de ie\u0219ire. Procesele care \u00eenainte necesitau mult timp \u0219i interven\u021bie manual\u0103 se deruleaz\u0103 acum automat \u0219i pe toate mediile. Prin conectarea la datele POS, performan\u021ba poate fi m\u0103surat\u0103 \u00een timp real - pentru decizii mai bune \u0219i mai multe v\u00e2nz\u0103ri m\u0103surabile la fa\u021ba locului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatorii EuroShop 2026 vor experimenta pe viu modul \u00een care PRESTIGEenterprise automatizeaz\u0103 procesele \u0219i exploateaz\u0103 poten\u021bialul media din retail. Online Software AG va fi disponibil \u00een timpul t\u00e2rgului pentru demonstra\u021bii live, discu\u021bii tehnice \u0219i exemple practice<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/ro\/euroshop-2026\/\">Mai multe despre EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine de peste 25 de ani \u0219i este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor, cu peste 65 000 de instala\u021bii \u00een 35 de \u021b\u0103ri. Cu software-ul <strong>PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Informa\u021bii suplimentare:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Director de marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Stand Euroshop 2026 al Online Software AG\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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