{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"cu-prestigeenterprise-peste-7-000-de-monitoare-pos-de-la-netto-sunt-programate","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Cu PRESTIGEenterprise, mai mult de 7.000 de monitoare POS de la Netto Marken-Discount sunt programate"},"content":{"rendered":"

Interfa\u021ba ADXM permite publicitatea programatic\u0103 \u00een magazin \u00een \u00eentreaga re\u021bea Netto<\/em><\/em><\/p>\n\n\n\n


Heidelberg, 12 februarie 2026 +++<\/strong> Netto Marken-Discount a stabilit o piatr\u0103 de hotar \u00een comunicarea digital\u0103 cu am\u0103nuntul \u00een 2025 prin conectarea a peste 4 000 de magazine Netto la interfa\u021ba PRESTIGEenterprise retail media. Discounterul de marc\u0103 a utilizat interfa\u021ba AdxM furnizat\u0103 de BrandLogistics.NET, care permite, printre altele, conectarea la SSP1 al One Tech Group. Re\u021beaua a fost extins\u0103 continuu \u0219i peste 7 000 de afi\u0219aje pot fi acum rezervate de partenerii de marc\u0103 pentru campanii media programatice de retail.<\/p>\n\n\n\n

Netto pune la dispozi\u021bie spa\u021biile sale digitale pentru campaniile media de v\u00e2nzare cu am\u0103nuntul - ecrane \u00een zona caselor de marcat \u0219i st\u00e2lpi \u00een zona intr\u0103rii - \u0219i \u00ee\u0219i p\u0103streaz\u0103 responsabilitatea pentru con\u021binut. Ofertele proprii ale companiei \u0219i informa\u021biile generale sunt completate de campanii ale partenerilor din industrie. Specialistul \u00een comer\u021b \u0219i media de retail, Marketing of Moments GmbH, este responsabil pentru marketingul \u0219i opera\u021bionalizarea campaniilor programatice pe stocurile Netto Marken-Discount, \u00een cooperare cu sediul central Netto Marken-Discount \u0219i EDEKA.<\/p>\n\n\n\n

Cu PRESTIGEenterprise, Online Software AG ofer\u0103 platforma standard pentru comunicarea digital\u0103 \u00een magazin - de la ecrane \u0219i etichete electronice de raft la sisteme interactive de chio\u0219curi. Interac\u021biunea dintre PRESTIGEenterprise \u0219i AdxM deschide procese standardizate, playout bazat pe date \u0219i raportare transparent\u0103.<\/p>\n\n\n\n

\u00cen fiecare s\u0103pt\u0103m\u00e2n\u0103, 21,5 milioane de persoane fac cump\u0103r\u0103turi \u00een cele peste 4 000 de magazine din Germania. Prin deschiderea spa\u021biului publicitar digital c\u0103tre noi sectoare, Netto ofer\u0103 m\u0103rcilor oportunit\u0103\u021bi atractive de a fi prezente direct \u00een mediul de cump\u0103r\u0103turi, cu o acoperire larg\u0103 \u0219i un nivel ridicat de aten\u021bie.<\/p>\n\n\n\n

Despre Netto Marken-Discount<\/strong>
Cu aproximativ 4.400 de magazine, peste 88.500 de angaja\u021bi, 21,5 milioane de clien\u021bi pe s\u0103pt\u0103m\u00e2n\u0103 \u0219i o cifr\u0103 de afaceri de 17,6 miliarde de euro, Netto Marken-Discount este una dintre cele mai importante companii din sectorul de retail alimentar din Germania. Cu aproximativ 5.000 de articole \u0219i un accent pe produsele proaspete, Netto are cea mai mare selec\u021bie de produse alimentare din sectorul discount. Netto este un partener PAYBACK: Punctele pot fi colectate \u00een toate magazinele Netto, \u00een magazinul online Netto \u0219i pe netto-reisen.de. Asumarea responsabilit\u0103\u021bii face parte din cultura corporativ\u0103 a Netto - compania de retail se concentreaz\u0103 pe patru domenii principale: angajamentul social, cooperarea echitabil\u0103, utilizarea atent\u0103 a resurselor \u0219i alinierea strategiei de achizi\u021bii la aspectele legate de durabilitate. Netto este partener al WWF Germania.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Despre Online Software AG<\/strong> <\/p>\n\n\n\n

Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine de peste 25 de ani \u0219i este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor, cu peste 65 000 de instala\u021bii \u00een 35 de \u021b\u0103ri. Cu software-ul PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103. <\/p>\n\n\n\n

\n

Informa\u021bii suplimentare:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Germania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Director de marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
\n
\"Netto<\/a><\/figure>\n\n\n\n
\"Net\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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