{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"costuri-in-scadere-impact-in-crestere-software-online-puncteaza-la-euroshop-2026-cu-comunicare-pos-structurata","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"Costuri mai mici, impact mai mare - software-ul online puncteaz\u0103 la EuroShop 2026 cu comunicarea POS structurat\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Concluzie: Comunicarea eficient\u0103 la punctul de v\u00e2nzare determin\u0103 v\u00e2nz\u0103rile, dar bugetele sunt din ce \u00een ce mai restr\u00e2nse, marjele din ce \u00een ce mai mici \u0219i deciziile din ce \u00een ce mai dificile. Ceea ce conteaz\u0103 acum este optimizarea consecvent\u0103 a proceselor - combinat\u0103 cu tehnologia inteligent\u0103.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Heidelberg, 27 februarie 2026 +++<\/strong> Online Software are o p\u0103rere pozitiv\u0103 despre participarea sa la EuroShop 2026. Pentru compania de software activ\u0103 la nivel interna\u021bional, cel mai important t\u00e2rg comercial din lume a fost \u00eenc\u0103 o dat\u0103 mult mai mult dec\u00e2t o platform\u0103 de prezentare: a servit ca un seismograf tehnologic pentru comer\u021bul interna\u021bional - \u0219i ca o verificare a realit\u0103\u021bii pentru idei noi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePentru noi, EuroShop este \u00eentotdeauna un loc \u00een care s\u0103 determin\u0103m unde ne situ\u0103m. Aici putem vedea foarte clar \u00eencotro se \u00eendreapt\u0103 comer\u021bul cu am\u0103nuntul din punct de vedere tehnologic - \u0219i folosim t\u00e2rgul special pentru a testa noi abord\u0103ri care s\u0103 fie acceptate direct pe pia\u021b\u0103\u201c, explic\u0103 J\u00fcrgen Berens von Rautenfeld, CEO al Online Software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O constatare cheie a t\u00e2rgului din acest an: Optimizarea proceselor se afl\u0103 \u00een fruntea agendei pentru companiile de retail. Pe fondul situa\u021biei economice globale tensionate, comercian\u021bii cu am\u0103nuntul caut\u0103 din ce \u00een ce mai mult solu\u021bii pentru cre\u0219terea eficien\u021bei \u0219i reducerea durabil\u0103 a costurilor. Tocmai aici solu\u021biile software ale Online Software au atins un punct sensibil - \u00een special \u00een r\u00e2ndul companiilor de retail str\u0103ine, care au fost puternic reprezentate la EuroShop \u0219i au manifestat un mare interes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, a devenit clar faptul c\u0103 trecerea la etichetele electronice de raft (ESL) este din ce \u00een ce mai rapid\u0103. Capacitatea de a opera ESL-uri de la diferi\u021bi produc\u0103tori cu o solu\u021bie software centralizat\u0103 devine din ce \u00een ce mai relevant\u0103. Un subiect care a avut o mare relevan\u021b\u0103 practic\u0103 \u00een multe discu\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp, media de v\u00e2nzare cu am\u0103nuntul direct la punctul de v\u00e2nzare cap\u0103t\u0103 o importan\u021b\u0103 din ce \u00een ce mai mare. Mul\u021bi vizitatori s-au interesat \u00een special de posibilit\u0103\u021bile de afi\u0219are a publicit\u0103\u021bii acolo unde se iau efectiv deciziile de cump\u0103rare: \u00cen magazin. Nu \u00een ultimul r\u00e2nd, incursiunea clientului PRESTIGEenterprise, Netto Marken-Discount, \u00een sectorul mass-mediei de v\u00e2nzare cu am\u0103nuntul a fost un motiv concret pentru ca numero\u0219i comercian\u021bi cu am\u0103nuntul s\u0103 analizeze mai atent solu\u021biile software online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FastLaner de la Wanzl a atras aten\u021bia \u00een mod deosebit la standul t\u00e2rgului. Platforma software PRESTIGEenterprises a afi\u0219at cu succes publicitatea la punctele de v\u00e2nzare \u0219i campaniile media de retail pe ecranul instalat direct pe m\u00e2nerul c\u0103ruciorului de cump\u0103r\u0103turi. Solu\u021bia a devenit rapid un adev\u0103rat magnet pentru vizitatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00fcrgen Berens von Rautenfeld, CEO al Online Software, subliniaz\u0103 importan\u021ba strategic\u0103 a observa\u021biilor de la t\u00e2rg: \u201eSentimentul comercian\u021bilor cu am\u0103nuntul \u00eenregistrat la EuroShop este extrem de valoros pentru noi. Acesta se reflect\u0103 direct \u00een deciziile noastre privind produsele \u0219i dezvoltarea ulterioar\u0103. Numai dac\u0103 \u00een\u021belegem priorit\u0103\u021bile reale ale comercian\u021bilor cu am\u0103nuntul putem dezvolta software care va r\u0103m\u00e2ne relevant pe termen lung.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroShop 2026 confirm\u0103 \u00eenc\u0103 o dat\u0103 pentru Online Software c\u0103 orientarea tehnologic\u0103, feedback-ul onest al pie\u021bei \u0219i dialogul str\u00e2ns cu comercian\u021bii cu am\u0103nuntul sunt cruciale pentru dezvoltarea de solu\u021bii practice \u0219i de viitor.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dezvoltarea de solu\u021bii pentru comer\u021bul interna\u021bional cu ridicata \u0219i cu am\u0103nuntul. Compania de dimensiuni medii cu sediul \u00een Heidelberg sprijin\u0103 comercian\u021bii cu am\u0103nuntul cu solu\u021bii software pentru publicitatea profesional\u0103 \u00een magazine de peste 25 de ani \u0219i este lider de pia\u021b\u0103 \u00een domeniul comunic\u0103rii cross-media \u00een magazine \u0219i al promov\u0103rii v\u00e2nz\u0103rilor, cu peste 65 000 de instala\u021bii \u00een 35 de \u021b\u0103ri. Cu software-ul <strong>PRESTIGE\u00eentreprindere<\/strong> software-ul online ofer\u0103 o platform\u0103 de comunicare pentru adresarea clien\u021bilor la POS, care include at\u00e2t media clasic\u0103, c\u00e2t \u0219i media de ie\u0219ire digital\u0103.&nbsp;<\/p>\n\n\n\n\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\"><strong>Informa\u021bii suplimentare:<\/strong><br \/>Online Software AG<br \/>Galileistrasse 1<br \/>69115 Heidelberg, Germania<br \/>info@online-software-ag.de<br \/>www.online-software-ag.de<\/p>\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br \/>Sandy Heinzmann<br \/>Director de marketing<br \/>T. +49 06221 40508-682<br \/>M. +49 151 1500 9975<br \/>sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-bottom\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png\" alt=\"\" class=\"wp-image-78338 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-300x225.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-768x576.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-16x12.png 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Lorem ipsum <\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1.png\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"78338\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png\" alt=\"\" class=\"wp-image-78338\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-300x225.png 300w, 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https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-1536x864.jpg 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-2048x1152.jpg 2048w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"78335\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-1024x768.png\" alt=\"\" class=\"wp-image-78335\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-1024x768.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-300x225.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-768x576.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-16x12.png 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1-9x12.jpg 9w\" alt=\"\" width=\"640\" height=\"853\" \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1-16x12.jpg 16w\" alt=\"\" width=\"640\" height=\"480\" \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg 906w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1-265x300.jpg 265w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1-768x868.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1-11x12.jpg 11w\" alt=\"\" width=\"640\" height=\"723\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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