{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"mai-mult-decat-self-checkout-abordarea-digitala-a-clientului-la-caruciorul-de-cumparaturi","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/ro\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Mai mult dec\u00e2t self-checkout: abordarea digital\u0103 a clientului la c\u0103ruciorul de cump\u0103r\u0103turi"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>De la un \u201eBun venit c\u0103lduros\u201c p\u00e2n\u0103 la o campanie profesional\u0103 de retail media \u2013 aceste posibilit\u0103\u021bi sunt oferite de FastLaner &amp; Co.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lucr\u0103rile la Scan &amp; Go dureaz\u0103 de ani de zile. Multe abord\u0103ri au fost testate \u00eentre timp \u0219i au disp\u0103rut din nou de pe pia\u021b\u0103. Multe probleme ini\u021biale au stat \u00een calea ideii. EDEKA a testat Easy-Shopper sau \u201eWhiz Cart\u201c, REWE \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Net<\/a> a testat c\u0103rucioare de cump\u0103r\u0103turi inteligente cu o aplica\u021bie. Cel mai recent, la \u00eenceputul anului 2026, un sistem inteligent de autocheckout a fost instalat pe c\u0103ruciorul de cump\u0103r\u0103turi \u00eentr-un <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market \u00een M\u00fcnchen<\/a> testate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Multe solu\u021bii pentru FastLaner de la Wanzl - o unitate cu m\u00e2ner cu ecran de 10\u201c \u0219i scaner manual - au fost, de asemenea, expuse la diverse standuri la EuroShop 2026. Nu \u00een ultimul r\u00e2nd, Wanzl \u00eensu\u0219i a oferit c\u0103ruciorului s\u0103u de cump\u0103r\u0103turi o zon\u0103 mare de prezentare pe propriul stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De ce subiectul este at\u00e2t de interesant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Achizi\u021bie rapid\u0103 f\u0103r\u0103 \u00eent\u00e2rzieri<\/strong>&nbsp;cu autocheckout<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">cu o desf\u0103\u0219urare redus\u0103 a personalului<\/strong> Deosebit de interesant \u00een afara orelor de v\u00e2rf<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Colecta\u021bi u\u0219or date despre cump\u0103r\u0103tori<\/strong> \u0219i afla\u021bi mai multe despre client<\/li>\n\n\n\n<li>\u0219i acum nou: <strong style=\"color: inherit;\">Promovare <\/strong>locul \u00een care se ia decizia de cump\u0103rare<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce sunt relevante acum c\u0103rucioarele de cump\u0103r\u0103turi cu afi\u0219aj<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comer\u021bul cu am\u0103nuntul pe baz\u0103 de c\u0103r\u0103mid\u0103 \u0219i mortar se afl\u0103 sub presiune: a\u0219tept\u0103ri \u00een cre\u0219tere, aten\u021bie \u00een sc\u0103dere, concuren\u021b\u0103 tot mai mare din partea comer\u021bului electronic. C\u0103ruciorul de cump\u0103r\u0103turi cu ecran ofer\u0103 o nou\u0103 oportunitate, deoarece ajunge la clien\u021bi exact acolo unde sunt luate deciziile - \u00een momentul achizi\u021biei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La EuroShop, am folosit Wanzl FastLaner ca exemplu pentru a demonstra posibilit\u0103\u021bile de adresare a clien\u021bilor cu publicitate pe ecran \u0219i tehnologia modern\u0103 de v\u00e2nzare cu am\u0103nuntul care poate fi utilizat\u0103 cu succes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplica\u021biile posibile merg mult dincolo de publicitatea tradi\u021bional\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Campanii care atrag aten\u021bia<\/strong> direct la \u00eenceputul achizi\u021biei<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Difuzarea dinamic\u0103 a publicit\u0103\u021bii<\/strong> (programatice \u0219i specifice)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integrarea aplica\u021biilor de cump\u0103r\u0103turi<\/strong> pe afi\u0219aj<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Scanarea produselor cu valoare ad\u0103ugat\u0103<\/strong> (Informa\u021bii, alergeni, re\u021bete)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Cross-selling \u0219i upselling<\/strong> la momentul potrivit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Factorul decisiv: Comunicarea are loc <strong>legate de context \u0219i \u00een timp real.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantaj concuren\u021bial prin pozi\u021bionare timpurie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ce este avantajos pentru comercian\u021bi s\u0103 \u00eenceap\u0103 testele din timp? Cei care se extind din timp \u00ee\u0219i creeaz\u0103 noi surse de venit. Cei care testeaz\u0103 din timp acumuleaz\u0103 experien\u021b\u0103. Cei care integreaz\u0103 din timp \u00ee\u0219i asigur\u0103 spa\u021bii publicitare<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 idei pentru promovarea produselor pe c\u0103ruciorul de cump\u0103r\u0103turi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Cu solu\u021biile PRESTIGEenterprise, Wanzl devine Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pentru spa\u021bii media de v\u00e2nzare cu am\u0103nuntul controlabile programatic<\/li>\n\n\n\n<li>pentru asisten\u021b\u0103 proactiv\u0103 \u00een v\u00e2nz\u0103ri<\/li>\n\n\n\n<li>asistentul digital pentru client<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 c\u00e2t de inteligent\u0103 poate fi integrarea comunic\u0103rii privind pre\u021burile \u0219i promo\u021biile \u00een co\u0219ul de cump\u0103r\u0103turi!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. start puternic: idei de cump\u0103r\u0103turi la deblocare<\/strong><br>C\u00e2nd ma\u0219ina este deblocat\u0103, \u00eencepe automat o campanie atractiv\u0103 pe tot ecranul. Perfect\u0103 pentru vizibilitate maxim\u0103 - fie ca mesaj al dealerului, fie ca publicitate rezervat\u0103 m\u0103rcii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. afi\u0219are divizat\u0103: utilizare pentru aplica\u021bii \u0219i publicitate<\/strong><\/strong><br>Listele de redare promo\u021bionale, pe de o parte, \u0219i aplica\u021biile de cump\u0103r\u0103turi, pe de alt\u0103 parte, creeaz\u0103 beneficii \u0219i monetizare \u00een acela\u0219i timp. \u00cen timp ce listele de cump\u0103r\u0103turi \u0219i campaniile de reduceri creeaz\u0103 beneficii pentru clien\u021bi, mesajele publicitare sunt transmise simultan pe ecran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. mass-media cu am\u0103nuntul: Gestionarea dinamic\u0103 a campaniei<\/strong><\/strong><\/strong><br>Mass-media de retail este integrat\u0103 programatic \u0219i actualizat\u0103 continuu. Campaniile rezervate de industria de brand sunt derulate exact pentru client - \u00een timp real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. scanarea produsului: Informa\u021bii suplimentare cu valoare ad\u0103ugat\u0103<\/strong><\/strong><\/strong><\/strong><br>Dac\u0103 clientul scaneaz\u0103 un produs, informa\u021biile relevante, cum ar fi ingredientele, alergenii sau ideile de re\u021bete, apar imediat. Contextul \u00eenvinge publicitatea tradi\u021bional\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>A 5-a scanare a produselor: Campanii cu impuls maxim de v\u00e2nzare<\/strong><\/strong><\/strong><\/strong><\/strong><br>Odat\u0103 cu scanarea produsului, clientul declan\u0219eaz\u0103 campanii de v\u00e2nz\u0103ri \u00eencruci\u0219ate direc\u021bionate - recomand\u0103ri de produse \u0219i mesaje de marc\u0103 care declan\u0219eaz\u0103 achizi\u021bii suplimentare \u0219i impulsive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trei exemple de aplica\u021bii specifice pentru ecranul Wanzl FastLaner<\/strong><\/h2>\n\n\n<p>Cu solu\u021biile PRESTIGEenterprise, co\u0219ul de cump\u0103r\u0103turi devine un spa\u021biu media de retail controlabil programatic, un instrument activ de sus\u021binere a v\u00e2nz\u0103rilor la punctul de v\u00e2nzare (POS) \u0219i un asistent digital de cump\u0103r\u0103turi pentru clien\u021bi. Comunicarea privind pre\u021burile \u0219i cea publicitar\u0103 se integreaz\u0103 perfect \u00eentre ele \u2013 f\u0103r\u0103 \u00eentreruperi media.<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Online Software AG FastLaner pentru comer\u021bul cu am\u0103nuntul\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Online Software AG FastLaner DIY\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner MOBILIER\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Concluzie: Co\u0219ul inteligent - punctul de contact subestimat \u00een magazin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Co\u0219ul de cump\u0103r\u0103turi este unul dintre ultimele canale de comunicare neutilizate \u00een comer\u021bul cu am\u0103nuntul sta\u021bionar - cu 100 % reach per vizit\u0103. Presa de retail la c\u0103ruciorul de cump\u0103r\u0103turi conecteaz\u0103 <strong style=\"color: inherit;\">Monetizarea prin venituri din publicitate<\/strong>, <strong style=\"color: inherit;\">O mai bun\u0103 orientare a clien\u021bilor<\/strong> \u0219i <strong style=\"color: inherit;\">Co\u0219uri de cump\u0103r\u0103turi mai mari<\/strong>. Pe scurt: <strong>Mai multe v\u00e2nz\u0103ri per client - f\u0103r\u0103 spa\u021biu de v\u00e2nzare suplimentar.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Despre autor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann sprijin\u0103 de peste 15 ani dezvoltarea digital\u0103 a comer\u021bului cu am\u0103nuntul de tip bricks-and-mortar. Ea se concentreaz\u0103 asupra modului \u00een care tehnologia, comunicarea \u0219i experien\u021ba clien\u021bilor pot interac\u021biona cu succes la punctul de v\u00e2nzare. La Online Software AG, ea se ocup\u0103 de subiecte precum media de v\u00e2nzare cu am\u0103nuntul, semnalizarea digital\u0103, etichetele electronice de pre\u021b, automatizarea \u0219i inteligen\u021ba artificial\u0103. \u00cen articolele sale de specialitate, ea combin\u0103 experien\u021ba din proiectele de retail cu tendin\u021bele actuale ale pie\u021bei \u0219i tehnologiei. Scopul ei este de a oferi o \u00een\u021belegere clar\u0103 a evolu\u021biilor complexe \u0219i de a oferi inspira\u021bie practic\u0103 pentru comercian\u021bii cu am\u0103nuntul \u0219i organiza\u021biile de retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Leg\u0103tur\u0103 cu Sandy Heinzmann pe LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/ro\/blog\/mai-mult-decat-self-checkout-abordarea-digitala-a-clientului-la-caruciorul-de-cumparaturi\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. 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