{"id":12361,"date":"2024-10-09T09:47:40","date_gmt":"2024-10-09T07:47:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12361"},"modified":"2026-06-25T12:39:42","modified_gmt":"2026-06-25T10:39:42","slug":"detaljhandel-media","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/sv\/retail-media\/","title":{"rendered":"Detaljhandel Media"},"content":{"rendered":"
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Enkelt. Annonsutrymme. Marknad.\n PRESTIGE\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Omfattande mediekampanjer f\u00f6r detaljhandeln vid POS
- fr\u00e5n tryck till digital skyltning<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Fr\u00e5ga nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En trend som bara vet en riktning:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nupp\u00e5t.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Annonseringsprestanda \u00f6kar. Int\u00e4kterna v\u00e4xer. Oms\u00e4ttningen stiger. Det h\u00e4r \u00e4r bara n\u00e5gra av f\u00f6rdelarna med att marknadsf\u00f6ra reklamutrymme vid POS. D\u00e4rf\u00f6r \u00e4r det inte konstigt att 85 % av annons\u00f6rerna inom konsumentvaruindustrin, enligt en studie fr\u00e5n Merkle, kommer att \u00f6ka sina investeringar i marknadsf\u00f6ring i detaljhandeln.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Receptet f\u00f6r framg\u00e5ng: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detaljhandel Media <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail media vid kassan g\u00f6r det m\u00f6jligt att placera r\u00e4tt budskap p\u00e5 r\u00e4tt plats vid r\u00e4tt tidpunkt med r\u00e4tt kunder. \n

\n\nMed PRESTIGEenterprise kan dina reklampartners boka b\u00e5de digitala och tryckta annonsutrymmen och p\u00e5 s\u00e5 s\u00e4tt genomf\u00f6ra kompletterande kampanjer. Och det med bara n\u00e5gra f\u00e5 klick.

\n\nSom \u00e5terf\u00f6rs\u00e4ljare beh\u00e5ller du fortfarande full kontroll och best\u00e4mmer sj\u00e4lv vilket inneh\u00e5ll som ska visas; du beh\u00f6ver inte avst\u00e5 fr\u00e5n din egen reklam, bara du ger mediekampanjerna f\u00f6r \u00e5terf\u00f6rs\u00e4ljare s\u00e5 mycket tid som du kan avvara.

\n\nTj\u00e4na pengar p\u00e5 ditt digitala annonslager och utveckla det till separata int\u00e4ktsstr\u00f6mmar. \n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PRESTIGEf\u00f6retag ger
Detaljhandelsmedia p\u00e5 \u00f6ver 7.000 sk\u00e4rmar
i \u00f6ver 4.000 Netto-butiker<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00f6rdelarna <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i detalj<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n B\u00f6rja din resa inom retail media nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nya int\u00e4kter.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med hj\u00e4lp av v\u00e5r l\u00f6sning kan du f\u00f6rvandla dina displayer, steler, hyllstoppare och andra digitala och tryckta medier till en extra inkomstk\u00e4lla. Genom att marknadsf\u00f6ra utrymmena drar du nytta av budgetarna f\u00f6r tillverkare, varum\u00e4rken och tj\u00e4nsteleverant\u00f6rer - och genererar direkta reklamint\u00e4kter.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Enkel bokning.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00e5r programvara ger dina partners en bokningsprocess med l\u00e5g tr\u00f6skel. Detta beror p\u00e5 att de har direkt tillg\u00e5ng till reklamutrymmet vid POS och kan st\u00e4lla in sina kampanjer med en knapptryckning. Tidigare teknisk kunskap? Inte n\u00f6dv\u00e4ndigt. L\u00e5nga ink\u00f6rningsperioder? Nej, det beh\u00f6vs inte.

Tack vare denna flexibilitet kan annons\u00f6rerna reagera blixtsnabbt p\u00e5 marknadsf\u00f6r\u00e4ndringar f\u00f6r att uppn\u00e5 optimala resultat. Detta \u00f6kar viljan hos tillverkare, varum\u00e4rken och tj\u00e4nsteleverant\u00f6rer att boka - och annonsint\u00e4kterna f\u00f6r dig som \u00e5terf\u00f6rs\u00e4ljare.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Full kontroll.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Det \u00e4r ingen tvekan om saken: naturligtvis vill du inte att o\u00f6nskat inneh\u00e5ll ska presenteras p\u00e5 dina medier. Med PRESTIGEenterprise beh\u00e5ller du d\u00e4rf\u00f6r alltid full kontroll. I slut\u00e4ndan best\u00e4mmer du alltid sj\u00e4lv vilka av dina reklamutrymmen som ska anv\u00e4ndas med ditt eget eller tredje parts inneh\u00e5ll - och i vilken proportion.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Riktad strategi.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med retail media adresseras kunderna exakt vid r\u00e4tt kontaktpunkter och direkt f\u00f6re eller under k\u00f6pbeslutet. Men det \u00e4r inte allt: med v\u00e5r l\u00f6sning anv\u00e4nds media p\u00e5 ett kompletterande s\u00e4tt och exakt n\u00e4r den \u00f6nskade m\u00e5lgruppen faktiskt handlar.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Exakt sp\u00e5rning.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vilken detaljhandelskampanj hade vilken effekt? Tack vare POS-data och sp\u00e5rningsverktyg kan dessa slutsatser dras och delas direkt. Resultatet \u00e4r medie\u00e5tg\u00e4rder inom detaljhandeln som kontinuerligt kan optimeras och som l\u00f6nar sig f\u00f6r b\u00e5de detaljhandlaren och annons\u00f6ren. I ordets r\u00e4tta bem\u00e4rkelse.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00d6kad f\u00f6rs\u00e4ljning.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De f\u00f6rdelar som vi presenterar f\u00f6r dig h\u00e4r ger tillsammans en \u00f6kad f\u00f6rs\u00e4ljning i dina butiker. Den enkla bokningen, sp\u00e5rningen och den riktade cross-media-strategin g\u00f6r v\u00e5r mediel\u00f6sning f\u00f6r detaljhandeln till ett starkt komplement till kundresan - och s\u00e4kerst\u00e4ller att denna resa genererar stark f\u00f6rs\u00e4ljning.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Webbinarium - Rekommendation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail Media vid POS - Insikter och strategier <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Webbinarium\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moderering: <\/b>Gerd Betz
\n\nG\u00e4ster:<\/b> Dr Frank Thiedig, mediekonsult f\u00f6r POS och detaljhandel, Dr Klaus Holger Kille, expert p\u00e5 detaljhandelsmedier
\n\nDatum:<\/b> 25 september 2025

\n\nI den 2-timmars webbsessionen \u201eRetail Media at the POS\u201c f\u00e5r du veta vilken utveckling som f\u00f6r n\u00e4rvarande formar retail media, varf\u00f6r POS \u00e4r den mest effektiva reklamplatsen, hur den har f\u00f6r\u00e4ndrats de senaste m\u00e5naderna och vilka nya m\u00f6jligheter in-store media erbjuder detaljhandlare. V\u00e5ra experter kommer att ge praktiska insikter, konkreta exempel och direkt realiserbar kunskap. I Expert Talk \u201eMulti-SSP - Best Solution for POS Campaigns?\u201c f\u00f6rklarar de hur \u00f6ver 4 000 sk\u00e4rmar p\u00e5 Netto Marken-Discounter streamar mediekampanjer, hur de olika SSP-gr\u00e4nssnitten fungerar och varf\u00f6r detta \u00e4r en game changer f\u00f6r detaljhandlare. \n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Beg\u00e4r inspelning av webbseminarium kostnadsfritt<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Werbefl\u00e4chen. Vermarkten. PRESTIGE Umfassende Retail Media Kampagnen am POS \u2013 vom Druck bis hin zu Digital Signage Jetzt anfragen Ein Trend, der nur eine Richtung kennt: nach oben. Die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRetail-Media-Software - Online Software AG<\/title>\n<meta name=\"description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/detaljhandel-media\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-Media-Software - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/sv\/detaljhandel-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/OnlineSoftwareAG_PRESTIGEenterprise-Retail-Media-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/retail-media\/\",\"url\":\"https:\/\/online-software-ag.com\/retail-media\/\",\"name\":\"Retail-Media-Software - 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