{"id":67791,"date":"2024-11-05T13:28:20","date_gmt":"2024-11-05T12:28:20","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=67791"},"modified":"2024-11-13T14:39:51","modified_gmt":"2024-11-13T13:39:51","slug":"detaljhandel-i-flera-kanaler","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/sv\/loesungen\/multichannel-retail\/","title":{"rendered":"Detaljhandel i flera kanaler"},"content":{"rendered":"
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Enkelt. B\u00e4ttre. Annonsera. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Detaljhandel i flera kanaler<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Fr\u00e5ga nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Digital f\u00f6rs\u00e4ljningsteknik inom station\u00e4r detaljhandel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Representerad i alla kanaler\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitala f\u00f6rs\u00e4ljningstekniker h\u00e5ller p\u00e5 att hitta sin v\u00e4g in i v\u00e5ra fysiska butiker. Fr\u00e5gan \u00e4r inte l\u00e4ngre \"om\" utan \"hur\" digitala komponenter kan anv\u00e4ndas p\u00e5 ett effektivt s\u00e4tt p\u00e5 f\u00f6rs\u00e4ljningsgolvet.

\n\nDen traditionella fysiska handeln st\u00e5r inf\u00f6r en ny utmaning: multikanalhandeln. Inte nog med att n\u00e4thandeln \u00e4r en st\u00e4ndigt v\u00e4xande konkurrent, allt fler n\u00e4thandlare \u00f6ppnar nu nya butiker i stadsk\u00e4rnor i den verkliga v\u00e4rlden.\n

\nBakom utvecklingen av

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\n\n <\/i><\/span>\n\n Fr\u00e5ga nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den digitala omvandlingen av detaljhandeln med flerkanalig detaljhandel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Om det \u00e4r n\u00e5got vi har l\u00e4rt oss under de senaste \u00e5ren s\u00e5 \u00e4r det att kunderna idag f\u00f6rv\u00e4ntar sig mer av sina fysiska butiker \u00e4n bara bra varor till ett bra pris. Den obligatoriska disciplinen inom butiksdesign ligger d\u00e4rf\u00f6r i att skapa upplevelsev\u00e4rldar, till exempel med integrerade cateringzoner eller andra underh\u00e5llningskoncept med event- och communitykarakt\u00e4r. Shopping \u00e4r idag en fritidsaktivitet och kunderna f\u00f6rv\u00e4ntar sig d\u00e4rf\u00f6r en h\u00f6g underh\u00e5llningsfaktor av ett bes\u00f6k i en fysisk butik.

\n\nDetaljhandelsf\u00f6retag b\u00f6r beakta f\u00f6ljande fem punkter n\u00e4r de integrerar digitala element f\u00f6r modern reklam och priskommunikation i butiksinredningen som en del av en f\u00f6retags\u00f6vergripande digital omvandling.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Forskning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifiera kontaktpunkter och f\u00f6rs\u00e4ljningskanaler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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M\u00e5lgrupp<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anpassa doseringen av digitala element till m\u00e5lgruppen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Inneh\u00e5llet \u00e4r kung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Varierad reklamplanering med samordnat och igenk\u00e4nnbart inneh\u00e5ll<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Stora datam\u00e4ngder\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professionell utv\u00e4rdering av kunddata i syfte att f\u00f6rb\u00e4ttra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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N\u00e4tverk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00e4lja r\u00e4tt teknikpartner och automatisera processer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den digitala omvandlingen av detaljhandeln med flerkanalig detaljhandel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den digitala omvandlingen har n\u00e5tt grossist- och detaljhandelssektorn: smartphones och appar har radikalt f\u00f6r\u00e4ndrat spelreglerna inom detaljhandeln. Den fysiska detaljhandeln m\u00e5ste f\u00f6rbereda sig f\u00f6r framtiden, men hur ska detaljhandelsf\u00f6retagen f\u00f6rh\u00e5lla sig till den digitala omvandlingen?

\n\n\u00c5 ena sidan \u00e4r den sensoriska n\u00e4rvaron av saker attraktiv. Det ger kunderna m\u00f6jlighet att ta p\u00e5 och prova varor - det \u00e4r just detta som alltid kommer att ge den lokala eller traditionella detaljhandeln ett f\u00f6rspr\u00e5ng framf\u00f6r att bara klicka sig vidare till en webbutik. \u00c5 andra sidan finns de fascinerande m\u00f6jligheterna med sk\u00e4rmar, informationsterminaler, internet och mobila smartphones. De erbjuder ett helt nytt s\u00e4tt att presentera produkter p\u00e5 ett sp\u00e4nnande s\u00e4tt, g\u00f6ra dem \u00e5tr\u00e5v\u00e4rda och k\u00f6pv\u00e4rda och introducera helt nya tj\u00e4nster i f\u00f6rs\u00e4ljningsprocessen.

\n\nI syntesen mellan den digitala och den verkliga v\u00e4rlden - i Detaljhandel i flera kanaler<\/span> - \u00e4r framg\u00e5ngsmodellen f\u00f6r framtidens detaljhandel. Det hela g\u00e5r bortom en utveckling d\u00e4r endast det mest f\u00f6rdelaktiga priset\npris alltid \u00e4r den avg\u00f6rande faktorn. Med

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Multikanalhandel \u00e4r en lagsport\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u00e5 grund av den utbredda anv\u00e4ndningen av mobila enheter och e-handelns inflytande st\u00e5r den fysiska detaljhandeln inf\u00f6r stora f\u00f6r\u00e4ndringar. Butiksoperat\u00f6rer som inte anpassar sig till detta kan snart f\u00f6rsvinna. Det kr\u00e4vs nya strategier och nya s\u00e4tt att distribuera kundinformation. Att l\u00e4nka kanaler \u00e4r ett bra s\u00e4tt f\u00f6r den fysiska handeln att h\u00e4vda sig mot den renodlade n\u00e4thandeln. Bildligt talat: De enskilda f\u00f6rs\u00e4ljningskanalerna g\u00e5r s\u00e5 att s\u00e4ga ihop som ett lag och tar hem segern. Det \u00e4r det enda s\u00e4ttet att maximera prestationen: Genom att skapa de b\u00e4sta f\u00f6ruts\u00e4ttningarna f\u00f6r teamet att arbeta med ett multi-channel management system.

\n\nIntegrationen av onlinemedier och modern IT, sceniska produktomr\u00e5den och skapandet av upplevelsev\u00e4rldar vid f\u00f6rs\u00e4ljningsst\u00e4llet \u00e4r lovande koncept med vilka detaljhandlarna vill g\u00f6ra sig redo f\u00f6r framtiden. Med PRESTIGEenterprise som

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Fr\u00e5n multichannel till cross-channel till omni-channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inom detaljhandeln avser termen multikanal anv\u00e4ndningen av flera kanaler f\u00f6r f\u00f6rs\u00e4ljning. Dessa kanaler kan t.ex. vara en butik, ett postorderf\u00f6retag och en motsvarande webbutik. De enskilda f\u00f6rs\u00e4ljningskanalerna l\u00f6per parallellt med varandra och har inga direkta \u00f6verlappningspunkter. Kunden best\u00e4ller antingen p\u00e5 n\u00e4tet eller k\u00f6per i butiken.

\n\nOmnikanal kan ses som en vidareutveckling av multikanalhandel. H\u00e4r \u00f6verlappar kanalerna varandra och ger kunderna m\u00f6jlighet att v\u00e4xla mellan kanalerna n\u00e4r de handlar. Genom att integrera kanalerna fullt ut i alla processer kan kunderna till exempel best\u00e4lla varor online och h\u00e4mta dem i butiken. Hela sortimentet \u00e4r tillg\u00e4ngligt n\u00e4r som helst - omnikanal, dvs. via alla f\u00f6rs\u00e4ljningskanaler.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Modern kundkommunikation:\nDynamik ist\u00e4llet f\u00f6r stillbilder<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Redan idag anv\u00e4nds m\u00e5nga digitala s\u00e4ljtekniker f\u00f6r att presentera produktv\u00e4rldar \u00e4nnu b\u00e4ttre. Inspirerande bilder och tilltalande produkt- eller bildvideor drar till sig kundens uppm\u00e4rksamhet, oavsett om det \u00e4r via en i\u00f6gonfallande videov\u00e4gg eller via enskilda sk\u00e4rmar p\u00e5 hyllan, i kassan eller i serviceomr\u00e5det p\u00e5 v\u00e5gen.

\n\nDessutom st\u00f6der informativa digitala assistenter s\u00e4ljpersonalen p\u00e5 butiksgolvet. Fr\u00e5n v\u00e4lplacerade kioskapplikationer till peksk\u00e4rmar och mobila l\u00f6sningar.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Online och offline kombineras i omnikanalmarknadsf\u00f6ring\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Implementeringen av interaktiva, digitala tj\u00e4nster \u00e4r d\u00e5 ocks\u00e5 det viktigaste steget mot omnikanalmarknadsf\u00f6ring och den optimala kombinationen av online- och offlineerbjudanden i marknadsf\u00f6ringsmixen, inklusive alla kommunikationskanaler - precis som kunderna f\u00f6rv\u00e4ntar sig i den traditionella detaljhandeln idag.

\n\nTa reda p\u00e5 mer om den \u00f6nskade produkten p\u00e5 n\u00e4tet i f\u00f6rv\u00e4g, upplev den haptiska upplevelsen i en butik, f\u00e5 ytterligare r\u00e5d av butikspersonalen och sedan antingen ta med sig den direkt eller best\u00e4lla den f\u00f6r avh\u00e4mtning i butiken eller f\u00e5 den levererad direkt hem till sig. Det \u00e4r avg\u00f6rande att \u00e5terf\u00f6rs\u00e4ljaren h\u00e5ller sig n\u00e4ra kunden under hela kundresan och ger r\u00e4tt erbjudande vid r\u00e4tt tidpunkt.

\n\nS\u00f6ml\u00f6s shopping \u00e4r modeordet h\u00e4r och \u00e4r verkligen mer \u00e4n bara en \u00f6verg\u00e5ende trend. Senast n\u00e4r generationen \"digital natives\" b\u00f6rjar tj\u00e4na sina egna pengar kommer det snabbt att visa sig vilka detaljhandlare som har investerat tillr\u00e4ckligt i digital, sammanl\u00e4nkad f\u00f6rs\u00e4ljningsteknik och anpassat sina processer till de nya utmaningarna.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Multikanalhandel, omnikanalmarknadsf\u00f6ring och big data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitala l\u00f6sningar erbjuder en m\u00e4ngd nya m\u00f6jligheter att samla in data om kundernas k\u00f6pbeteende och preferenser. \"Big data\" \u00e4r ett av v\u00e5r tids stora \u00e4mnen. Det \u00e4r fortfarande relativt enkelt att samla in data, men att anv\u00e4nda den p\u00e5 ett f\u00f6rnuftigt s\u00e4tt \u00e4r en konst som fortfarande befinner sig i sin linda, \u00e4ven om det redan finns mycket framg\u00e5ngsrika koncept.

\n\nDet \u00e4r viktigt att redan fr\u00e5n b\u00f6rjan skapa f\u00f6ruts\u00e4ttningar f\u00f6r att kunna m\u00e4ta effekterna av anv\u00e4ndningen av digitala medier. Endast p\u00e5 s\u00e5 s\u00e4tt kan man f\u00e5 fram \u00e5tg\u00e4rder f\u00f6r att ut\u00f6ka den grundl\u00e4ggande kunskapen om kundbeteende, b\u00e4ttre f\u00f6rst\u00e5 m\u00e5lgrupperna och kunna bem\u00f6ta kunden mer individuellt och framf\u00f6r allt mer specifikt utan att irritera kunden genom att vara p\u00e5tr\u00e4ngande.

\n\nMed PRESTIGEenterprise som en helt\u00e4ckande l\u00f6sning f\u00f6r digital skyltning och

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\n\n <\/i><\/span>\n\n Fr\u00e5ga nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Besser. Werben. PRESTIGE Multi-Channel Retail Jetzt anfragen Digitale Verkaufstechnologien im station\u00e4ren Handel Auf allen Kan\u00e4len vertreten Digitale Verkaufstechnologien halten Einzug auf den Ladenfl\u00e4chen unserer station\u00e4ren Handelsh\u00e4user. L\u00e4ngst stellt sich […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-67791","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMulti-Channel Retail - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Multichannel Marketing verschiedene Medien nutzen um Ihre Kunden offline, und auch online zu erreichen. 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