{"id":76201,"date":"2025-10-30T11:19:03","date_gmt":"2025-10-30T10:19:03","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76201"},"modified":"2025-10-30T11:19:26","modified_gmt":"2025-10-30T10:19:26","slug":"digitalt-annonsutrymme","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/sv\/lexikon\/digitale-werbeflaechen\/","title":{"rendered":"Digitalt annonsutrymme"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76201\" class=\"elementor elementor-76201\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS-lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Digitalt annonsutrymme<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digitalt annonsutrymme<\/strong> Det handlar om sk\u00e4rmar och displayer som anv\u00e4nds f\u00f6r att presentera reklaminneh\u00e5ll i f\u00f6rs\u00e4ljningsmilj\u00f6n (point of sale). Dessa utrymmen erbjuder m\u00f6jligheten att visa marknadsf\u00f6ringsinneh\u00e5ll dynamiskt och i realtid, vilket g\u00f6r det m\u00f6jligt f\u00f6r f\u00f6retag att reagera flexibelt p\u00e5 marknadstrender, kundpreferenser och dagliga erbjudanden. F\u00f6rutom att marknadsf\u00f6ra sina egna produkter \u00e4r digitala reklamytor predestinerade f\u00f6r mediekampanjer i detaljhandeln. De kan hyras ut helt eller delvis, t.ex. till varum\u00e4rkesindustrin och andra reklampartners. <br \/><br \/>Inneh\u00e5ll som priskampanjer, produktinformation eller s\u00e4songskampanjer kan enkelt organiseras tack vare moderna mjukvarul\u00f6sningar som t.ex. <strong>PRESTIGEf\u00f6retag<\/strong> centralt och kan anpassas efter plats och m\u00e5lgrupp.<br \/><br \/>I motsats till statiska reklammedier m\u00f6jligg\u00f6r digitala reklamytor en r\u00f6rlig display och direkt interaktion med publiken, vilket skapar en modern, interaktiv shoppingupplevelse. De ger ocks\u00e5 m\u00f6jlighet att f\u00f6rmedla komplex information p\u00e5 ett tilltalande s\u00e4tt, t.ex. genom animerat inneh\u00e5ll eller produktvideor. Detta uppmuntrar inte bara kundernas uppm\u00e4rksamhet, utan st\u00f6der ocks\u00e5 en konsekvent varum\u00e4rkeskommunikation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG \u00e4r din starka partner f\u00f6r POS-marknadsf\u00f6ringsl\u00f6sningar. V\u00e5ra <a title=\"Programvara f\u00f6r POS-marknadsf\u00f6ring\" href=\"\/sv\/programvara\/\"><span style=\"text-decoration: underline;\">Programvara f\u00f6r POS-marknadsf\u00f6ring<\/span><\/a> PRESTIGEenterprise st\u00f6der dig med f\u00f6ljande funktioner:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-l\u00f6sningar\" href=\"\/sv\/loesningar\/\">POS-l\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r digital skyltning\" href=\"\/sv\/loesningar\/digital-skyltning\/\">L\u00f6sningar f\u00f6r digital skyltning<\/a><\/span><\/p><\/li><li><p>- L\u00f6sningar f\u00f6r <span style=\"text-decoration: underline;\"><a title=\"digitala prislappar\" href=\"\/sv\/elektroniska-prislappar\/\">digitala prislappar<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r utskrift\" href=\"\/sv\/loesningar\/tryck\/\">L\u00f6sningar f\u00f6r utskrift<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobila marknadsf\u00f6ringsl\u00f6sningar\" href=\"\/sv\/loesningar\/mobil\/\">Mobila marknadsf\u00f6ringsl\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediel\u00f6sningar f\u00f6r detaljhandeln\" href=\"\/sv\/detaljhandel-media\/\"><span style=\"text-decoration: underline;\">Mediel\u00f6sningar f\u00f6r detaljhandeln<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Du \u00e4r intresserad av <br>kommunikation vid POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/sv\/registrering-av-nyhetsbrev\/\">Prenumerera p\u00e5 nyhetsbrevet nu<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. Diese Fl&auml;chen bieten die M&ouml;glichkeit, Marketinginhalte dynamisch und [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76201","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale Werbefl\u00e4chen - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/lexikon\/digitalt-annonsutrymme\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Werbefl\u00e4chen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. 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