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/* End Custom Fonts CSS */</style>{"id":76333,"date":"2025-11-05T14:19:39","date_gmt":"2025-11-05T13:19:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76333"},"modified":"2025-11-05T14:22:37","modified_gmt":"2025-11-05T13:22:37","slug":"marknadsfoeringsmix","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/sv\/lexikon\/marketing-mix\/","title":{"rendered":"Marknadsf\u00f6ringsmix"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76333\" class=\"elementor elementor-76333\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS-lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marknadsf\u00f6ringsmix<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Den <strong>Marknadsf\u00f6ringsmix<\/strong> best\u00e5r av de centrala pelarna i framg\u00e5ngsrika marknadsf\u00f6ringsstrategier och f\u00f6ljer 4P- eller 4C-modellen:<\/p>\n<h2>4P-modell:<\/h2>\n<ul>\n<li>\n<p><span style=\"font-size: large;\">- Produkt<\/span><\/p>\n<\/li>\n<li>\n<p>- Pris<\/p>\n<\/li>\n<li>\n<p>- Plats (placering)<\/p>\n<\/li>\n<li>\n<p>- Promotion (f\u00f6rs\u00e4ljning och kommunikation)<\/p>\n<\/li>\n<\/ul>\n<h2>4C-modell:<\/h2>\n<ul>\n<li>\n<p>- R\u00e5vara<\/p>\n<\/li>\n<li>\n<p>- Kostnad<\/p>\n<\/li>\n<li>\n<p>- Kommunikation<\/p>\n<\/li>\n<li>\n<p>- Kanal<\/p>\n<\/li>\n<\/ul>\n<p><br><\/p><p>Marknadsf\u00f6ringsmixens grundpelare samordnas specifikt p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet (POS) f\u00f6r att p\u00e5 b\u00e4sta s\u00e4tt positionera produkter och tj\u00e4nster p\u00e5 marknaden och optimera kundbem\u00f6tandet. Digital teknik spelar en allt viktigare roll och ers\u00e4tter tryckta medier.<\/p>\n<p>Med <strong>PRESTIGEf\u00f6retag<\/strong> fr\u00e5n Online Software AG kan anv\u00e4ndas f\u00f6r att effektivt hantera placering, f\u00f6rs\u00e4ljning och kommunikation i synnerhet. Digitala reklamsk\u00e4rmar, kassask\u00e4rmar och interaktiv kundkontakt g\u00f6r det m\u00f6jligt f\u00f6r detaljhandlare att genomf\u00f6ra riktade marknadsf\u00f6rings\u00e5tg\u00e4rder, flexibelt anpassa aktuella erbjudanden och n\u00e5 kunder direkt vid f\u00f6rs\u00e4ljningsst\u00e4llet (POS) - f\u00f6r en framg\u00e5ngsrik marknadsf\u00f6ringsmix i den digitala detaljhandeln.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG \u00e4r din starka partner f\u00f6r POS-marknadsf\u00f6ringsl\u00f6sningar. V\u00e5ra <a title=\"Programvara f\u00f6r POS-marknadsf\u00f6ring\" href=\"\/sv\/programvara\/\"><span style=\"text-decoration: underline;\">Programvara f\u00f6r POS-marknadsf\u00f6ring<\/span><\/a> PRESTIGEenterprise st\u00f6der dig med f\u00f6ljande funktioner:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-l\u00f6sningar\" href=\"\/sv\/loesningar\/\">POS-l\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r digital skyltning\" href=\"\/sv\/loesningar\/digital-skyltning\/\">L\u00f6sningar f\u00f6r digital skyltning<\/a><\/span><\/p><\/li><li><p>- L\u00f6sningar f\u00f6r <span style=\"text-decoration: underline;\"><a title=\"digitala prislappar\" href=\"\/sv\/elektroniska-prislappar\/\">digitala prislappar<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r utskrift\" href=\"\/sv\/loesningar\/tryck\/\">L\u00f6sningar f\u00f6r utskrift<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobila marknadsf\u00f6ringsl\u00f6sningar\" href=\"\/sv\/loesningar\/mobil\/\">Mobila marknadsf\u00f6ringsl\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediel\u00f6sningar f\u00f6r detaljhandeln\" href=\"\/sv\/detaljhandel-media\/\"><span style=\"text-decoration: underline;\">Mediel\u00f6sningar f\u00f6r detaljhandeln<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div 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