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/* End Custom Fonts CSS */</style>{"id":76369,"date":"2025-11-05T14:37:46","date_gmt":"2025-11-05T13:37:46","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76369"},"modified":"2025-11-05T14:38:13","modified_gmt":"2025-11-05T13:38:13","slug":"personaliserad-marknadsfoering","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/sv\/lexikon\/personalisiertes-marketing\/","title":{"rendered":"Personligt anpassad marknadsf\u00f6ring"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76369\" class=\"elementor elementor-76369\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS-lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Personligt anpassad marknadsf\u00f6ring<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Personligt anpassad marknadsf\u00f6ring<\/strong> best\u00e5r av datadrivna strategier och \u00e5tg\u00e4rder som \u00e4r individuellt anpassade till enskilda kunders eller kundgruppers behov, intressen och beteende. Genom att analysera k\u00f6pbeteende och intressen kan skr\u00e4ddarsytt inneh\u00e5ll spelas ut via olika kanaler. Personaliserad marknadsf\u00f6ring syftar till att bem\u00f6ta kunderna mer individuellt, st\u00e4rka deras lojalitet till f\u00f6retaget och \u00f6ka deras k\u00f6pvilja. Relevant inneh\u00e5ll g\u00f6r kommunikationen mer effektiv, f\u00f6rb\u00e4ttrar k\u00f6pupplevelsen och \u00f6kar f\u00f6rs\u00e4ljningen. Personaliserad marknadsf\u00f6ring kr\u00e4ver och m\u00f6jligg\u00f6r ocks\u00e5 en m\u00e5linriktad utv\u00e4rdering av kunddata f\u00f6r att kontinuerligt optimera \u00e5tg\u00e4rderna.<br \/><br \/>Inom POS-marknadsf\u00f6ring (point of sale) tillhandah\u00e5lls personliga erbjudanden i realtid via digitala sk\u00e4rmar, elektroniska prislappar (ESL) och mobila marknadsf\u00f6ringsl\u00f6sningar. Med programvarul\u00f6sningen PRESTIGEenterprise fr\u00e5n Online Software AG kan detaljhandlare styra personaliserat inneh\u00e5ll centralt och leverera det till r\u00e4tt personer vid r\u00e4tt tidpunkt med hj\u00e4lp av olika utdatamedier p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet. Mjukvaruplattformen hj\u00e4lper \u00e5terf\u00f6rs\u00e4ljare att skapa en relevant och m\u00e5linriktad shoppingupplevelse f\u00f6r sina kunder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG \u00e4r din starka partner f\u00f6r POS-marknadsf\u00f6ringsl\u00f6sningar. V\u00e5ra <a title=\"Programvara f\u00f6r POS-marknadsf\u00f6ring\" href=\"\/sv\/programvara\/\"><span style=\"text-decoration: underline;\">Programvara f\u00f6r POS-marknadsf\u00f6ring<\/span><\/a> PRESTIGEenterprise st\u00f6der dig med f\u00f6ljande funktioner:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-l\u00f6sningar\" href=\"\/sv\/loesningar\/\">POS-l\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r digital skyltning\" href=\"\/sv\/loesningar\/digital-skyltning\/\">L\u00f6sningar f\u00f6r digital skyltning<\/a><\/span><\/p><\/li><li><p>- L\u00f6sningar f\u00f6r <span style=\"text-decoration: underline;\"><a title=\"digitala prislappar\" href=\"\/sv\/elektroniska-prislappar\/\">digitala prislappar<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r utskrift\" href=\"\/sv\/loesningar\/tryck\/\">L\u00f6sningar f\u00f6r utskrift<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobila marknadsf\u00f6ringsl\u00f6sningar\" href=\"\/sv\/loesningar\/mobil\/\">Mobila marknadsf\u00f6ringsl\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediel\u00f6sningar f\u00f6r detaljhandeln\" href=\"\/sv\/detaljhandel-media\/\"><span style=\"text-decoration: underline;\">Mediel\u00f6sningar f\u00f6r detaljhandeln<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Du \u00e4r intresserad av <br>kommunikation vid POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/sv\/registrering-av-nyhetsbrev\/\">Prenumerera p\u00e5 nyhetsbrevet nu<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Personalisiertes Marketing Personalisiertes Marketing umfasst datengetriebene Strategien und Ma&szlig;nahmen, die individuell auf die Bed&uuml;rfnisse, Interessen und das Verhalten einzelner Kunden oder Kundengruppen zugeschnitten sind. Durch die Analyse von [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76369","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalisiertes Marketing - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/lexikon\/personaliserad-marknadsfoering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalisiertes Marketing - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Personalisiertes Marketing Personalisiertes Marketing umfasst datengetriebene Strategien und Ma&szlig;nahmen, die individuell auf die Bed&uuml;rfnisse, Interessen und das Verhalten einzelner Kunden oder Kundengruppen zugeschnitten sind. 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