{"id":76539,"date":"2025-11-19T14:29:15","date_gmt":"2025-11-19T13:29:15","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76539"},"modified":"2025-11-19T14:29:57","modified_gmt":"2025-11-19T13:29:57","slug":"detaljhandel-media","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/sv\/lexikon\/retail-media\/","title":{"rendered":"Detaljhandel Media"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76539\" class=\"elementor elementor-76539\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS-lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Detaljhandel Media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Detaljhandel Media <\/strong>\u00e4r reklam i shoppingmilj\u00f6n, direkt d\u00e4r konsumenterna fattar sina k\u00f6pbeslut - t.ex. p\u00e5 digitala sk\u00e4rmar i butiken, i \u00e5terf\u00f6rs\u00e4ljarnas appar, p\u00e5 kassakvitton eller som banners i webbutiken. P\u00e5 s\u00e5 s\u00e4tt kan varum\u00e4rken n\u00e5 sin m\u00e5lgrupp p\u00e5 ett m\u00e5linriktat och kontextualiserat s\u00e4tt, samtidigt som \u00e5terf\u00f6rs\u00e4ljarna genererar ytterligare int\u00e4kter och f\u00f6rser sina kunder med relevant reklam.<br \/><br \/>F\u00f6r fysiska detaljhandlare inneb\u00e4r retail media att man anv\u00e4nder digitala och tryckta medier i butiken f\u00f6r att p\u00e5 ett riktat s\u00e4tt marknadsf\u00f6ra antingen sina egna produkter eller externa partners varum\u00e4rken. Affischer, takh\u00e4ngare och hyllstoppare anv\u00e4nds liksom sk\u00e4rmar och touchdisplayer. \u00c5terf\u00f6rs\u00e4ljarna kan marknadsf\u00f6ra dessa utrymmen sj\u00e4lva eller g\u00f6ra dem tillg\u00e4ngliga f\u00f6r tillverkare.<br \/><br \/>F\u00f6r att kunna anv\u00e4nda den installerade h\u00e5rdvaran f\u00f6r sitt eget inneh\u00e5ll och f\u00f6r mediekampanjer i detaljhandeln inom branschen erbjuder mjukvaruplattformen <strong>PRESTIGEf\u00f6retag<\/strong> Online Software AG har utvecklat en l\u00f6sning som m\u00f6jligg\u00f6r en mix i spellistan. Mediekampanjer f\u00f6r detaljhandeln kan planeras, spelas upp och analyseras centralt. Genom intelligent mallhantering garanteras att f\u00f6retagsidentiteten f\u00f6ljs. Detta m\u00f6jligg\u00f6r datadriven, m\u00e5linriktad och konsekvent kommunikation med kunderna p\u00e5 marknaden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG \u00e4r din starka partner f\u00f6r POS-marknadsf\u00f6ringsl\u00f6sningar. V\u00e5ra <a title=\"Programvara f\u00f6r POS-marknadsf\u00f6ring\" href=\"\/sv\/programvara\/\"><span style=\"text-decoration: underline;\">Programvara f\u00f6r POS-marknadsf\u00f6ring<\/span><\/a> PRESTIGEenterprise st\u00f6der dig med f\u00f6ljande funktioner:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-l\u00f6sningar\" href=\"\/sv\/loesningar\/\">POS-l\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r digital skyltning\" href=\"\/sv\/loesningar\/digital-skyltning\/\">L\u00f6sningar f\u00f6r digital skyltning<\/a><\/span><\/p><\/li><li><p>- L\u00f6sningar f\u00f6r <span style=\"text-decoration: underline;\"><a title=\"digitala prislappar\" href=\"\/sv\/elektroniska-prislappar\/\">digitala prislappar<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f6sningar f\u00f6r utskrift\" href=\"\/sv\/loesningar\/tryck\/\">L\u00f6sningar f\u00f6r utskrift<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobila marknadsf\u00f6ringsl\u00f6sningar\" href=\"\/sv\/loesningar\/mobil\/\">Mobila marknadsf\u00f6ringsl\u00f6sningar<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediel\u00f6sningar f\u00f6r detaljhandeln\" href=\"\/sv\/detaljhandel-media\/\"><span style=\"text-decoration: underline;\">Mediel\u00f6sningar f\u00f6r detaljhandeln<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Du \u00e4r intresserad av <br>kommunikation vid POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/sv\/registrering-av-nyhetsbrev\/\">Prenumerera p\u00e5 nyhetsbrevet nu<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Retail Media Retail Media ist Werbung im Umfeld des Einkaufs, direkt dort, wo Konsumenten Kaufentscheidungen treffen &ndash; etwa auf digitalen Displays im Laden, in H&auml;ndler-Apps, auf Kassenzetteln oder [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76539","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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