{"id":14593,"date":"2018-09-12T14:09:13","date_gmt":"2018-09-12T12:09:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=14593"},"modified":"2024-11-11T08:09:57","modified_gmt":"2024-11-11T07:09:57","slug":"online-software-ag-buenting-anvaender-digital-kundstrategi-pa-marknaden","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","title":{"rendered":"B\u00fcnting anv\u00e4nder digital kundstrategi p\u00e5 marknaden"},"content":{"rendered":"

B\u00fcnting Group anv\u00e4nder mjukvaruplattformen PRESTIGEenterprise f\u00f6r butikskommunikation p\u00e5 Combi, Jibi och Famila<\/em><\/p>\n\n\n\n

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Weinheim, den 12 september 2018 <\/strong>+++ Som en del av moderniseringen av mer \u00e4n 200 Combi-, Famila- och Jibi-butiker mellan Nordsj\u00f6n och Sauerland anv\u00e4nder den \u00f6stfrisiska B\u00fcnting-koncernen sk\u00e4rmar f\u00f6r att v\u00e4nda sig till kunderna. Butikerna kommer att utrustas med sk\u00e4rmar i entr\u00e9omr\u00e5det, frukt- och gr\u00f6nsaksavdelningen och f\u00e4rskvarudiskarna, samt Digital skyltning<\/a> V\u00e5gar med en kundorienterad sk\u00e4rm f\u00f6r digital marknadsf\u00f6ring. B\u00fcnting anv\u00e4nder programvaruplattformen PRESTIGEenterprise fr\u00e5n Online Software AG f\u00f6r att f\u00f6rse dessa sk\u00e4rmar med reklambudskap och f\u00f6r att kartl\u00e4gga affischtryck i butikerna. B\u00fcnting valde den nordtyska systemintegrat\u00f6ren Nordland Systems f\u00f6r att utf\u00f6ra installationerna.<\/p>\n\n\n\n

Sina Weber, Brand Manager p\u00e5 B\u00fcnting, f\u00f6rklarar hur projektet kom till: \"V\u00e5ra nya butiker erbjuder en \u00f6ppen butiksdesign med l\u00e5ga hyllor som ger kunderna fri sikt. Traditionella takh\u00e4ngare \u00e4r inte l\u00e4mpliga f\u00f6r detta koncept. D\u00e4rf\u00f6r best\u00e4mde vi oss f\u00f6r att satsa p\u00e5 ett digitalt kommunikationskoncept. F\u00f6rutom de visuellt f\u00f6rb\u00e4ttrade m\u00f6jligheterna att v\u00e4nda sig till kunderna drar de starkt lysande digitala bilderna och videorna till sig kundernas uppm\u00e4rksamhet bara genom att de r\u00f6r sig. Reklamytan kan ocks\u00e5 anv\u00e4ndas flera g\u00e5nger, t.ex. f\u00f6r flera olika produkterbjudanden, evenemangsinformation och serviceinformation. Detta g\u00f6r att mer information kan placeras p\u00e5 ytan.\"<\/p>\n\n\n\n

Programvaran PRESTIGEenterprise minskar arbetet med att planera och genomf\u00f6ra kampanjer hos B\u00fcnting och st\u00f6der d\u00e4rmed central marknadsf\u00f6ring. \"Med mjukvaruplattformen PRESTIGEenterprise kan vi optimera kampanjer f\u00f6r tidigare definierade filialer och omr\u00e5den i filialerna, s\u00e5 att till exempel en ny fruktprodukt endast marknadsf\u00f6rs i vissa regioner och endast p\u00e5 vissa sk\u00e4rmar. Pris\u00e4ndringar n\u00e5r ocks\u00e5 ut till butikerna mycket enklare och snabbare\", f\u00f6rklarar Sina Weber. Att arbeta med PRESTIGEenterprises mallhantering f\u00f6renklar ocks\u00e5 skapandet av digitala reklambudskap och s\u00e4kerst\u00e4ller en standardiserad f\u00f6retagsimage.<\/p>\n\n\n\n

\"Samarbetet med Online Software AG var utm\u00e4rkt\", sammanfattar Arnold Bathmann, firmatecknare och chef f\u00f6r B\u00fcnting IT. \"Den m\u00e5ng\u00e5riga erfarenheten och kompetensen inom dagligvaruhandeln m\u00e4rktes tydligt och gjorde det m\u00f6jligt att genomf\u00f6ra projektet i snabb takt.\" P\u00e5 bara n\u00e5gra m\u00e5nader utvecklades ett l\u00e4mpligt koncept f\u00f6r att samtidigt f\u00f6rse \u00f6ver 500 storformatssk\u00e4rmar och \u00f6ver 800 digital signage-skalor med digitala reklammeddelanden.<\/p>\n\n\n\n

Om B\u00fcnting-koncernen<\/strong><\/p>\n\n\n\n

Som ett medelstort handelsf\u00f6retag har B\u00fcnting-gruppen varit baserad i Leer (Ostfriesland) i \u00f6ver 200 \u00e5r. Med \u00f6ver 14.000 anst\u00e4llda och cirka 800 praktikanter \u00e4r det en av de st\u00f6rsta arbetsgivarna och en viktig ekonomisk faktor i regionen. I f\u00f6retagsgruppen ing\u00e5r f\u00f6rs\u00e4ljningsbolagen f\u00f6r famila-, Combi- och Jibi-butikerna med sina olika specialiseringar samt B\u00fcnting-tehandelsbolaget. D\u00e4rut\u00f6ver ing\u00e5r B\u00fcnting E-Commerce GmbH & Co. KG f\u00f6r online-verksamheten, B\u00fcnting Gro\u00dfhandel und Service GmbH & Co. KG som grossistpartner och flera servicef\u00f6retag.<\/p>\n\n\n\n

Om Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med mer \u00e4n 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEf\u00f6retag<\/strong><\/a> online-mjukvaran erbjuder en kommunikationsplattform f\u00f6r att m\u00f6ta kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedia. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er. Med de moderna l\u00f6sningarna f\u00f6r f\u00f6rs\u00e4ljningsst\u00e4llen fr\u00e5n v\u00e5ra Programvara f\u00f6r digital skyltning<\/a> PRESTIGEenterprise blir shopping en upplevelse f\u00f6r dina kunder. Ta reda p\u00e5 mer om v\u00e5ra L\u00f6sningar f\u00f6r digital skyltning<\/a>.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die B\u00fcnting Unternehmensgruppe setzt die Softwareplattform PRESTIGEenterprise in der Filialkommunikation bei Combi, Jibi und Famila ein Weinheim, 12. September 2018 +++ Die ostfriesische B\u00fcnting Gruppe setzt im Zuge der Modernisierung […]<\/p>\n","protected":false},"author":8,"featured_media":70814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nB\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG<\/title>\n<meta name=\"description\" content=\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/online-software-ag-buenting-anvaender-digital-kundstrategi-pa-marknaden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00fcnting nutzt digitale Kundenansprache im Markt - 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