{"id":18487,"date":"2019-02-15T10:16:36","date_gmt":"2019-02-15T09:16:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=18487"},"modified":"2024-11-11T08:34:41","modified_gmt":"2024-11-11T07:34:41","slug":"eurocis-2019-mer-oeppenhet-och-vaeltalighet-i-handeln","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/eurocis-2019-mehr-transparenz-und-eloquenz-im-handel\/","title":{"rendered":"EuroCIS 2019: Mer transparens och v\u00e4ltalighet inom detaljhandeln"},"content":{"rendered":"

R\u00f6stbaserade och mobila l\u00f6sningar, AI-baserad dataanalys f\u00f6r b\u00e4ttre kontroll av reklamframg\u00e5ngar och IoT-applikationer f\u00f6r branschen \u00e4r \u00e5rets trend\u00e4mnen p\u00e5 PRESTIGE Solution Campus f\u00f6r Online Software AG<\/em><\/p>\n\n\n\n

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Weinheim, den 15 februari 2019 +++<\/strong> P\u00e5 Online Software AG:s PRESTIGE Solution Campus i hall 9 \/ monter A26 hittar bes\u00f6karna p\u00e5 \u00e5rets EuroCIS banbrytande l\u00f6sningar och nya id\u00e9er f\u00f6r en perfekt multimedial kundkontakt inom detaljhandeln. S\u00e4rskilt fokus kommer att ligga p\u00e5 r\u00f6st- och AI-baserade dataanalysl\u00f6sningar f\u00f6r riktat inneh\u00e5ll och omfattande reklam\u00f6vervakning baserat p\u00e5 den marknadsledande programvaran PRESTIGEenterprise.<\/p>\n

Tillsammans med l\u00f6sningspartnerna Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe och Samsung Electronics kommer f\u00f6ljande h\u00f6jdpunkter att presenteras:<\/p>\n

1. R\u00f6sttj\u00e4nster - r\u00f6ststyrning vid kassan <\/strong><\/p>\n

Ta reda p\u00e5 mer p\u00e5 plats om hur det fungerar och hur du skapar din egen r\u00f6stl\u00f6sning f\u00f6r Alexa Echo och Alexa Show och testa de redan publicerade l\u00f6sningarna fr\u00e5n referenskunderna Galileo, Reiseb\u00fcro (Sonnenklar TV), Hit S\u00fctterlin och Hermanns live.<\/p>\n

F\u00f6r slutkunder vid POS:<\/strong> PRESTIGEenterprise styr ocks\u00e5 dina digital signage-l\u00f6sningar vid kassan med hj\u00e4lp av moderna r\u00f6stsystem. Med KIM Travel kan dina slutkunder fr\u00e5ga efter de senaste reseerbjudandena och f\u00e5 l\u00e4mplig reklam visad p\u00e5 sk\u00e4rmen. Med r\u00f6stl\u00f6sningen KIM Shopping kan kunden fr\u00e5ga efter en produkt och PRESTIGEenterprise spelar d\u00e5 upp ett l\u00e4mpligt erbjudande p\u00e5 sk\u00e4rmen och visar v\u00e4gen till produkten.<\/p>\n

F\u00f6r slutkunder i hemmet:<\/strong> Inspirera dina kunder med erbjudanden, information och meddelanden om kommande evenemang - tillg\u00e4ngliga fr\u00e5n bekv\u00e4mligheten i ditt eget hem. Datahanteringen sker automatiskt eller via direkt\u00e5tkomst till mobilportalen PRESTIGEenterprise.<\/p>\n

2. Live-TV - direkts\u00e4ndning fr\u00e5n ladan<\/strong><\/p>\n

Allt fler konsumenter fokuserar p\u00e5 djurens v\u00e4lbefinnande. Med live-TV kan du kommunicera \u00e4rlighet och \u00f6ppenhet och understryka din medvetenhet om djurskydd och kvalitet. S\u00e4ndningen, live fr\u00e5n ladug\u00e5rden, kan \u00e5tf\u00f6ljas av aktuella erbjudanden. P\u00e5 detta tilltalande s\u00e4tt kan du framg\u00e5ngsrikt g\u00f6ra reklam f\u00f6r dina animaliska produkter och samtidigt f\u00f6rb\u00e4ttra din image.<\/p>\n

3. K\u00f6ksplanering - omfattande visuell r\u00e5dgivning vid kassan<\/strong><\/p>\n

Med en \u00f6kande efterfr\u00e5gan p\u00e5 r\u00e5dgivning fr\u00e5n kunderna \u00e4r det v\u00e4rt att investera i planeringstj\u00e4nster som interaktiv k\u00f6ks- och badrumsplanering. M\u00e5nga s\u00e4ljare planerar redan idag sin heminredning tillsammans med kunden - ofta p\u00e5 en vanlig PC-sk\u00e4rm. Vi visar hur man med hj\u00e4lp av sm\u00e5 hj\u00e4lpmedel kan visa de vyer som \u00e4r avsedda f\u00f6r kunden p\u00e5 en stor sk\u00e4rm.<\/p>\n

4. PRESTIGEenterprise - Ny gr\u00e4nssnittsdesign<\/strong><\/p>\n

Med ett optimerat anv\u00e4ndargr\u00e4nssnitt som uppfyller de senaste kraven kommer den nya version 6 av programvaran PRESTIGEenterprise att lanseras sommaren 2019. Ta en f\u00f6rsta titt p\u00e5 betaversionen, som vi kommer att presentera f\u00f6r allm\u00e4nheten f\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 EuroCIS 2019.<\/p>\n

5. Kontroll av reklamframg\u00e5ng - hur \u00e5terf\u00f6rs\u00e4ljare kan hantera sin POS-marknadsf\u00f6ring<\/strong><\/p>\n

Det blir allt viktigare att m\u00e4ta effektiviteten i digital signage-kampanjer och reklamaktiviteter vid POS. PRESTIGEenterprise tillhandah\u00e5ller alla data som kr\u00e4vs f\u00f6r detta. Det inneb\u00e4r att allt inneh\u00e5ll som faktiskt visas kan registreras och analyseras. Resultatet \u00e4r en meningsfull grund f\u00f6r omfattande datautvinning och anv\u00e4ndning f\u00f6r effektiv \u00f6vervakning av reklamframg\u00e5ngar i samband med f\u00f6rs\u00e4ljning.<\/p>\n

D\u00e4rut\u00f6ver har PRESTIGEf\u00f6retagstj\u00e4nster<\/a>att utf\u00e4rda en statusrapport till \u00e5terf\u00f6rs\u00e4ljarna. Baserat p\u00e5 en \u00d6vervakning av klienter<\/strong> kan du snabbt och enkelt f\u00e5 reda p\u00e5 om alla sk\u00e4rmar har f\u00f6rsetts med inneh\u00e5ll, om alla utskriftsjobb har slutf\u00f6rts eller hur m\u00e5nga bes\u00f6kare som har \u00f6ppnat butiksappen. Snabb \u00e5terkoppling p\u00e5 p\u00e5g\u00e5ende system, korta svarstider och enkel \u00f6vervakning ger \u00e5terf\u00f6rs\u00e4ljarna ett enormt st\u00f6d i den dagliga verksamheten.<\/p>\n

6 Internet of Things - Hur kunderna kommer att handla vid kassan 2025<\/strong><\/p>\n

IoT-superstore hos PRESTIGE Solution Partner Allgeier Enterprise kommer att visa upp stora l\u00f6sningar p\u00e5 liten yta. F\u00f6rutom modern butikskommunikation baserad p\u00e5 PRESTIGEenterprise, s\u00e5som databaserad marknadsf\u00f6ring, ansiktssp\u00e5rningsannonsering och \u00f6vervakning av reklamframg\u00e5ng, kommer l\u00f6sningar f\u00f6r kundfrekvensm\u00e4tning och RFID-st\u00f6dda l\u00f6sningar ocks\u00e5 att visas. Den intelligenta sammankopplingen av enheter och maskiner via internet kommer att f\u00f6r\u00e4ndra v\u00e5rt s\u00e4tt att leva och arbeta i framtiden och erbjuder \u00e4ven sp\u00e4nnande m\u00f6jligheter och en enorm innovationspotential f\u00f6r detaljhandeln. IoT Store kommer att presenteras i PRESTIGE Solution Campus.<\/p>\n

7 PRESTIGE AppBaukasten - Fler funktioner och st\u00f6rre flexibilitet f\u00f6r \u00e5terf\u00f6rs\u00e4ljar- och evenemangsappar<\/strong><\/p>\n

Den framg\u00e5ngsrika PRESTIGE AppBaukasten visar upp ut\u00f6kad funktionalitet och f\u00f6rb\u00e4ttrad hantering. F\u00f6rutom \u00e5terf\u00f6rs\u00e4ljarappar f\u00f6r iOS och Android som \u00e4r enkla att skapa och underh\u00e5lla via PRESTIGEenterprise, d\u00e4r slutkunderna f\u00e5r erbjudanden och information om den marknad de v\u00e4ljer samt olika tj\u00e4nster, kan kunderna anv\u00e4nda omfattande appfunktioner f\u00f6r att f\u00f6lja med sina egna evenemang p\u00e5 resande fot. Evenemangsdeltagare kan anv\u00e4nda appen f\u00f6r att ge feedback, st\u00e4lla fr\u00e5gor till talare, chatta med varandra och delta i unders\u00f6kningar<\/p>\n

https:\/\/online-software-ag.com\/de\/loesungen\/mobile\/<\/a><\/p>\n

8. Moderna tryckid\u00e9er f\u00f6r POS<\/strong><\/p>\n

Fr\u00e5n robusta, vattent\u00e4ta utskrifter i byggvaruhus och specialformatutskrifter f\u00f6r livsmedelsbutiker till f\u00e4rgglada, eleganta h\u00f6gglansutskrifter i modesektorn - bes\u00f6kare p\u00e5 PRESTIGE Solution Campus kommer att hitta ett brett utbud av moderna utskriftsid\u00e9er - fr\u00e5n enkla till kreativa. En v\u00e4l utformad utskriftshantering sparar inte bara kostnader utan ocks\u00e5 tid tack vare ett effektivt arbetss\u00e4tt.<\/p>\n

Om Online Software AG<\/strong><\/p>\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med mer \u00e4n 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med\u00a0\u00a0PRESTIGEf\u00f6retag<\/strong><\/a> online-mjukvaran erbjuder en kommunikationsplattform f\u00f6r att m\u00f6ta kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedia. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er.<\/p>\n

Ytterligare information:<\/span><\/p>\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sprachbasierte und mobile L\u00f6sungen, KI-basierte Datenanalyse f\u00fcr eine bessere Werbeerfolgskontrolle und IoT-Anwendungen f\u00fcr die Filiale sind die diesj\u00e4hrigen Trendthemen auf dem PRESTIGE Solution Campus der Online Software AG Weinheim, 15. 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