{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"prestige-partner-day-transparens-vid-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"PRESTIGE Partner Day: \u00d6ppenhet vid kassan"},"content":{"rendered":"

Autentisk kundkommunikation var ett av huvud\u00e4mnena p\u00e5 den 14:e PRESTIGE Partner Day i Heidelberg, d\u00e4r bland andra REWE Systems och SuperBioMarkt presenterade sina PRESTIGEenterprise-baserade l\u00f6sningar.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, den 17 januari 2020 +++<\/strong> Under mottot \"Transparency at the POS - clear customer communication with PRESTIGEenterprise\" diskuterade \u00e5terf\u00f6rs\u00e4ljare, tj\u00e4nsteleverant\u00f6rer och tillverkare hur \u00e4kthet i kundkommunikationen vid kassan p\u00e5verkar kundernas k\u00f6pbeteende p\u00e5 den 14:e PRESTIGE Partner Day. Det \u00e5rliga branschevenemanget lockade \u00e5terigen m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare och detaljhandelsexperter till Heidelberg den 14 januari 2020 f\u00f6r att dela med sig av sina erfarenheter.<\/p>\n\n\n\n

Prof Dr Stephan R\u00fcschen, DHBW Heilbronn, \u00f6ppnade evenemanget med sitt huvudanf\u00f6rande om artificiell intelligens i detaljhandeln. Han gav en bra \u00f6verblick \u00f6ver l\u00e4get f\u00f6r utvecklingen inom artificiell intelligens (AI), anv\u00e4nde m\u00e5nga exempel f\u00f6r att \u00f6ka medvetenheten om de omr\u00e5den d\u00e4r AI redan \u00e4r standard och gav en lovande syn p\u00e5 den fortsatta utvecklingen av denna teknik. Den belgiska marknaden, dess s\u00e4rdrag och Generation Z:s och millennials inflytande p\u00e5 butikskommunikationen presenterades av Chris Van Wesemael, detaljhandelsexpert inom non-food-sektorn p\u00e5 Gondola. Deltagarna fick veta hur \u00e5terf\u00f6rs\u00e4ljaren REWE Richraths livestream-projekt blev till tierwohl.tv-initiativet och J\u00f6rg Lambertin fr\u00e5n SuperBioMarkt talade om de digitala utmaningar som den ekologiska sektorn st\u00e5r inf\u00f6r. Rosemarie Knapp och Ralph Wilshaus fr\u00e5n REWE Systems ber\u00e4ttade om hur man framg\u00e5ngsrikt implementerat ett strategiskt sofistikerat koncept f\u00f6r en digital kundanslutning i \u00f6ver 1.500 stormarknader.<\/p>\n\n\n\n

F\u00f6rutom presentationerna fr\u00e5n f\u00e4ltet l\u00e5g fokus p\u00e5 att presentera de nya funktionerna i mjukvaruplattformen PRESTIGEenterprise. I Experience Campus fick deltagarna en direkt inblick i alla de nya funktionerna.<\/p>\n\n\n\n

\"Med n\u00e4stan 100 deltagare var intresset f\u00f6r \u00e5rets evenemang fortsatt stort och bekr\u00e4ftar detta format med en blandning av praktisk erfarenhet, teknisk bakgrundsinformation och \u00e4mnen som till\u00e5ter oss att t\u00e4nka utanf\u00f6r boxen\" rapporterar J\u00fcrgen Berens von Rautenfeld, VD f\u00f6r Online Software AG. \"Vi \u00e4r mycket glada \u00f6ver att PRESTIGE Partner Day ger v\u00e5ra kunder och partners en utm\u00e4rkt plattform f\u00f6r ett \u00f6ppet utbyte av erfarenheter.\"<\/p>\n\n\n\n

Om Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-programvaran en kommunikationsplattform f\u00f6r att adressera kunder vid POS som inkluderar b\u00e5de traditionella medier och digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":8,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/prestige-partner-day-transparens-vid-pos\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - 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