{"id":22615,"date":"2020-02-13T10:36:04","date_gmt":"2020-02-13T09:36:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22615"},"modified":"2024-11-11T08:31:22","modified_gmt":"2024-11-11T07:31:22","slug":"euroshop-2020-lekfullt-foer-kundlojalitet","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/euroshop-2020-spielerisch-zur-kundenbindung\/","title":{"rendered":"EuroShop 2020: En lekfull strategi f\u00f6r kundlojalitet"},"content":{"rendered":"

Interaktiv NFC-baserad produktr\u00e5dgivning, r\u00f6stbaserade och mobila l\u00f6sningar samt AI-baserad \u00f6vervakning av reklamframg\u00e5ngar \u00e4r trend\u00e4mnen som bes\u00f6karna kan uppleva live p\u00e5 Online Software AG:s PRESTIGE Solution Campus.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, torsdagen den 13 februari 2020 +++ <\/strong>Online Software kommer att presentera viktiga framtidstrender inom kundkommunikation vid och f\u00f6r POS p\u00e5 EuroShop den 16-20 februari 2020. P\u00e5 sitt PRESTIGE Solution Campus i Hall 6\/A79 kommer det Weinheim-baserade mjukvaruf\u00f6retaget och dess partners att visa upp de nya dimensionerna av tryckta och digitala l\u00f6sningar under p\u00e5verkan av r\u00f6stassistenter, artificiell intelligens (AI) och m\u00e5nga andra framtidsinriktade tekniker.<\/p>\n\n\n\n

Under mottot \"Transparency at the POS - clear customer communication with PRESTIGEenterprise\" kommer PRESTIGE Solution Partners Allgeier Enterprise Services, Caddon, Grossenbacher Systeme, Nexgen smart instore, Oki Europe och Samsung Electronics att presentera sp\u00e4nnande id\u00e9er f\u00f6r att optimera kommunikationsprocesserna i detaljhandeln. Fr\u00e5n moderna utskriftsl\u00f6sningar och digital kundkommunikation p\u00e5 sk\u00e4rmar, videov\u00e4ggar, informationsterminaler, kassor och v\u00e5gar till mobil kommunikation via appar och r\u00f6stsystem, kan bes\u00f6karna f\u00f6rv\u00e4nta sig m\u00e5nga id\u00e9er som underl\u00e4ttar det dagliga arbetet p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet och perfekt reklamkommunikation.<\/p>\n\n\n\n

1:a ADAM Event Box<\/h3>\n\n\n\n
\n

ADAM Infopoint g\u00f6r det m\u00f6jligt att p\u00e5 ett lekfullt s\u00e4tt f\u00e4ngsla kunderna med i\u00f6gonfallande figurer som utl\u00f6ser omfattande produktinformation via NFC-teknik. Till exempel utl\u00f6ser den lilla modellen av kryssningsfartyget information om det breda utbudet av kryssningssemestrar - och visar samtidigt live, <\/p>\n<\/div>\n\n\n\n

var kryssningsfartyget f\u00f6r n\u00e4rvarande befinner sig p\u00e5 v\u00e4rldshaven. Kunderna kan h\u00e4mta en m\u00e4ngd olika uppgifter och f\u00e5 allt visat p\u00e5 sk\u00e4rmen.<\/p>\n\n\n\n

2. R\u00f6sttj\u00e4nster - r\u00f6ststyrning vid kassan<\/h3>\n\n\n\n

Mjukvaruplattformen PRESTIGEenterprise anv\u00e4nder Amazons r\u00f6stassistent Echo som kontaktpunkt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare och slutkunder och svarar p\u00e5 fr\u00e5gor baserat p\u00e5 all tillg\u00e4nglig information fr\u00e5n b\u00e5de \u00e5terf\u00f6rs\u00e4ljare och slutkunder - b\u00e5de hemma och vid kassan. R\u00f6stsystemet kan kompletteras med visning av ytterligare information p\u00e5 en sk\u00e4rm.<\/p>\n\n\n\n

3. tierwohl.tv - streaming fr\u00e5n ladug\u00e5rden<\/h3>\n\n\n\n

Med live-TV-l\u00f6sningen tierwohl.tv erbjuder Online Software AG en digital signage-l\u00f6sning som \u00e4r enkel att installera och som bygger p\u00e5 PRESTIGEenterprises mjukvaruplattform.<\/p>\n\n\n\n

tierwohl.tv hj\u00e4lper \u00e5terf\u00f6rs\u00e4ljare och jordbrukare att kommunicera sitt engagemang f\u00f6r b\u00e4ttre djurskydd till konsumenterna p\u00e5 ett \u00f6vertygande och trov\u00e4rdigt s\u00e4tt. Syftet \u00e4r att genom direkts\u00e4nd TV ge konsumenterna p\u00e5 livsmedelsmarknaden en transparent bild av djurh\u00e5llningen och levnadsf\u00f6rh\u00e5llandena f\u00f6r de djur vars k\u00f6tt de k\u00f6per och vars \u00e4gg de vill \u00e4ta.<\/p>\n\n\n\n

4. Lyft och l\u00e4r<\/h3>\n\n\n\n

Vore det inte praktiskt att f\u00e5 information om den produkt som du just nu h\u00e5ller i handen? Med Lift & Learn-l\u00f6sningen \u00e4r det m\u00f6jligt att f\u00e5 individualiserad produktinformation n\u00e4r varorna tas bort fr\u00e5n hyllan. Systemet skiljer mellan olika f\u00f6rpackningar, \u00e4ven om en produkt ligger p\u00e5 fel plats. Ingredienser, ursprung och referenser till motsvarande produkter kan visas p\u00e5 en sk\u00e4rm ovanf\u00f6r produktkategorin. P\u00e5 s\u00e5 s\u00e4tt f\u00e5ngar du kunden med en \u00f6verraskande service och ytterligare information om n\u00e5got som verkligen intresserar dem.<\/p>\n\n\n\n

5. PRESTIGEenterprise 6.0 med nytt anv\u00e4ndargr\u00e4nssnitt<\/h3>\n\n\n\n

I den nya versionen 6.0 av PRESTIGEenterprise har inte bara prestandan f\u00f6rb\u00e4ttrats utan \u00e4ven gr\u00e4nssnittsdesignen har fr\u00e4schats upp. Anv\u00e4ndarna m\u00f6ts nu av ett helt omarbetat gr\u00e4nssnitt med ett minimalistiskt utseende och moderna gr\u00e5toner, kompletterat med m\u00e5nga nya ikoner. Viktig information \u00e4r \u00e4nnu l\u00e4ttare att hitta och orienteringen har f\u00f6rb\u00e4ttrats. Stabilitet, kvalitet och prestanda \u00e4r alltid h\u00f6gsta prioritet f\u00f6r online-programvaran, s\u00e5 tillf\u00f6rlitliga spellistor p\u00e5 sk\u00e4rmar \u00e4r typiska f\u00f6r PRESTIGEenterprise.<\/p>\n\n\n\n

Programvaran st\u00e5r ocks\u00e5 f\u00f6r perfekt och problemfri utskriftshantering. Programvarans iOS- och Android-baserade app \u00e5terspeglar ocks\u00e5 det nya gr\u00e4nssnittet. Med MobileBrowser kan du enkelt och bekv\u00e4mt komma \u00e5t PRESTIGEenterprise via mobila inmatningsenheter som en MDE eller smartphone, s\u00e5 att du kan hantera alla data direkt vid kassan. Skanna streckkoden p\u00e5 en vara eller mata in data med hj\u00e4lp av ett tangentbord. Uppgifterna kan sedan antingen lagras i enheten eller \u00f6verf\u00f6ras online till din webbserver via tr\u00e5dl\u00f6st LAN\/UMTS. Med denna processautomatisering kan utskriftsjobb omedelbart skickas till skrivaren i backoffice eller s\u00e5 kan erbjudandena s\u00e4ndas som en elektronisk affisch, video eller animation p\u00e5 dina reklamsk\u00e4rmar.

Mer information om EuroShop \"<\/a><\/strong>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med mer \u00e4n 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Interaktive NFC-basierte Produktberatung, sprachbasierte und mobile L\u00f6sungen sowie KI-basierte Werbeerfolgskontrolle sind Trendthemen, die Besucher auf dem PRESTIGE Solution Campus der Online Software AG live erleben k\u00f6nnen. Weinheim, Donnerstag, 13.02.2020 +++ […]<\/p>\n","protected":false},"author":9,"featured_media":70754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-22615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2020: Spielerisch zur Kundenbindung - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit dem Motto Transparenz am POS \u2013 Klare Kundenkommunikation mit PRESTIGEenterprise stellen die PRESTIGE Partner innovative L\u00f6sungen vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/euroshop-2020-lekfullt-foer-kundlojalitet\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2020: Spielerisch zur Kundenbindung - 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