{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"visa-djurskydd-tv-skapar-transparens-hos-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Visa attityd! tierwohl.tv skapar transparens hos EDEKA Rees"},"content":{"rendered":"

Livebilder fr\u00e5n kycklingfarmen \u00f6kar konsumenternas f\u00f6rtroende hos EDEKA Rees. Allt fler \u00e5terf\u00f6rs\u00e4ljare f\u00f6rlitar sig p\u00e5 tierwohl.tv.<\/em><\/p>\n\n\n\n

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Weinheim, den 17 juli 2020 +++<\/strong> Intresset f\u00f6r artanpassad djurh\u00e5llning och trenden mot regionala produkter v\u00e4xer stadigt. De m\u00e5nga olika m\u00e4rkena f\u00f6r regionalitet, uppf\u00f6dningsf\u00f6rh\u00e5llanden och ekologiska produkter f\u00f6rvirrar dock m\u00e5nga konsumenter. EDEKA-\u00e5terf\u00f6rs\u00e4ljaren Rees har d\u00e4rf\u00f6r valt att satsa p\u00e5 livestreamkonceptet tierwohl.tv och visar nu i sina butiker livebilder av de v\u00e4rph\u00f6ns som \u00e4ggen p\u00e5 hyllan kommer ifr\u00e5n.<\/p>\n\n\n\n

Av denna anledning installerades kameror i v\u00e4rph\u00f6nsens stall hos den lokala bonden Gefl\u00fcgelhof Zapf. Dessa s\u00e4nder de aktuella h\u00e4ndelserna i ladug\u00e5rden i en livestream direkt till en sk\u00e4rm i stormarknaden. EDEKA Rees integrerar de direkts\u00e4nda kamerastr\u00f6mmarna i sin egen design och visar dem omv\u00e4xlande med ytterligare information p\u00e5 sk\u00e4rmarna. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r kunden se ett informativt och underh\u00e5llande program vid \u00e4gghyllan. Annat programinneh\u00e5ll kan t.ex. vara f\u00f6rklaringar till de livestr\u00f6mmar som visas, var den g\u00e5rd som visas ligger, trevliga bilder av g\u00e5rden och g\u00e5rds\u00e4garna. Men \u00e4ven l\u00e4mpliga erbjudanden och produktrekommendationer \u00e4r idealiska f\u00f6r programmet p\u00e5 \u00e4gghyllan.<\/p>\n\n\n\n

Syftet \u00e4r att ge konsumenterna p\u00e5 livsmedelsmarknaden en osminkad bild via direkts\u00e4nd TV av djurh\u00e5llningen och levnadsvillkoren f\u00f6r de djur vars k\u00f6tt de vill k\u00f6pa och vars \u00e4gg de vill \u00e4ta. Och som de \u00e4r beredda att betala mer f\u00f6r \u00e4n f\u00f6r k\u00f6ttet fr\u00e5n ett konventionellt uppf\u00f6tt djur. Tierwohl.tv ger d\u00e4rmed den transparens och \u00e4rlighet som kr\u00e4vs f\u00f6r att vinna och bygga upp konsumenternas f\u00f6rtroende f\u00f6r behandlingen av lantbruksdjur.<\/p>\n\n\n\n

\"Vi installerade den f\u00f6rsta sk\u00e4rmen i v\u00e5r butik i Karlsruhe i b\u00f6rjan av maj och anv\u00e4nder den f\u00f6r att f\u00e5 inledande erfarenheter innan vi rullar ut den till alla 7 butikerna under sensommaren\", f\u00f6rklarar Michael Rees, VD och \u00e4gare av EDEKA Rees. \"Samarbetet med alla tierwohl.tv:s partners har varit fantastiskt och pr\u00e4glats av ett stort engagemang. Det m\u00e4rks att det h\u00e4r \u00e4r ett k\u00e4nslom\u00e4ssigt \u00e4mne som ber\u00f6r m\u00e5nga m\u00e4nniskor.\"<\/p>\n\n\n\n

EDEKA Rees anv\u00e4nder programvaruplattformen PRESTIGEenterprise fr\u00e5n Online Software AG f\u00f6r att distribuera livestreamingen och visa den p\u00e5 de olika sk\u00e4rmarna i butiken.32
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Du tittar just nu p\u00e5 ett platsh\u00e5llande inneh\u00e5ll fr\u00e5n YouTube<\/strong>. F\u00f6r att komma \u00e5t det faktiska inneh\u00e5llet, klicka p\u00e5 knappen nedan. Observera att detta inneb\u00e4r att data delas med tredjepartsleverant\u00f6rer.<\/p> Mer information<\/a> <\/div>

Avblockera inneh\u00e5ll<\/a> Acceptera n\u00f6dv\u00e4ndig tj\u00e4nst och avblockera inneh\u00e5ll<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n


Om Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/h4>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen […]<\/p>\n","protected":false},"author":8,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nHaltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/visa-djurskydd-tv-skapar-transparens-hos-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! 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